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Airbus Competitive Strategies

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Airbus has always shown a passion for the aviation industry which is very much reflected in the continual improvements made on its product line. To assure such improvements the company performs extensive research for which it has adopted a collaborative approach towards learning and developing new technology. Since the company has its roots in the European nations, availability of resources was never a major issue but due to its controversial relation with U. S trade departments and major aviation companies of U. S origin, it is now facing difficulties. One of the largest aerospace companies in the U. S, Boeing, is a significant competitor of Airbus.

Innovation and technological empowerment serves as the key competence for Airbus through which it has gained strength and expanded its business around the world. The company believes in the concept of growing together as a result of which employees from different backgrounds are selected which helps in the exchange of ideas and development of expertise. The huge base of 52000 employees from different origins is considered as the most valuable asset of the organization and the employee base consists of people from more than 85 nationalities (Airbus-d, n.d. ).

For ensuring the sustainability of the organization, a well-maintained governance system and a concern for enterprise risk management are present in the organization. Involvement in different environmental controlling initiatives describes the company’ s concern for the environment. The SESAR program is one of such kind of examples which proves that the company has effectively approached towards sustainability of the growth. In the context of business strategies, the company has always adopted effective strategies that suit the respective business environment.

The company has made its entry into very-large-aircraft (VLA) markets where it needs to have a high-end technological innovation practices skilled and efficient base of employees and other required resources.

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