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Advertising campaign for a product

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Barcodes can be read by mobile phones by the use of Bar-code readers that has a very interesting application in business which is cheaper to acquire and use in mobile phones. TECNO MOBILE PHONES; BEST PHONES IN THE MARKET is the slogan I would develop to accompany all the advertisement so that it sticks in the minds of audience members. The audience members I would target are the youths since in most cases they are the ones who require entertainment most and the business people as they can use them to carry out business.

Advertising on TV is the option I would prefer to advertise my mobile phone product. The following are the reasons I would prefer advertising on TV: Over many years Television has held the championship of being the largest mass medium for advertising because of its popularity when it comes to advertising products and services. Television has the properties of sight, sound and motion which make it different from some other medium such as radio that makes it possible to reach high number of people. As per statistics televisions has the capability of reaching more than 94% of the country’s population.

This makes it easy to reach a large number of people who will be exposed to deal of purchasing mobile phones thus promoting the business of selling phones. For example national broadcasters like CBS, NBC, ABC and FOX reaches more than 115 million families with more than 290 million viewers (Kindberg78)Depending on the creativity of the message being used to advertise the product makes a greater impact where the specialists in television advertising makes an effort of marketing the product as they are paid depending on how they make the advert successful.

Tecno Mobile phones being the product I am advertising it would be selling between the range of 5 $ -60 $ which all depends on the performance of the mobile phone and its use which makes it affordable to everyone depending on oneself income. Below is a sample picture of the mobile phone devices outlook that is included in the advert to attract the audience. To ensure that my business is successful I would employ experts in doing business who are highly qualified and skilled to ensure that there is profit maximization.

The other way I would ensure that selling business maintains is by offering guarantee to the products I sell whereby if the mobile phones sold develops

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preview essay on Advertising campaign for a product
  • Pages: 3 (750 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Masters
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