Both large and small consumers have similar product demands. First, in order to complete a sale, consumers are required to be able to see the benefits of an EIP solution and service. Second, if the potential consumers intend to avail EIP solution, the minimal demands encompassed security, scalability, extensibility, strong after-sale service and support and low per user-costs. After concluding these steps, the products are forwarded towards the clients as per their expectations. Competitive Analysis. Planet Intra faces two types of competitors: small and large providers. Microsoft SharePoint, IBM Small Business Suite, and Lotus Notes R5 are the large scale competitors providing a comprehensive but expensive solution.
The presence of large providers does not have serious business implications for the company as they have a strong marketing strategy and expensive solutions for their respective customers. On the other hand, the solutions and services offered by the Planet Intra are not expensive and their clients would be less inclined to the services offered by the Planet Intra. The smaller providers are the main competitors as they offer the same solutions and services that are being offered by the Planet Intra.
The company management should plan its strategy to offer more competitive solutions and services to their clients by keeping in view the services and solutions offered by competitors such as Eroom and Intranet. com. Alternative Analysis. Focusing on large companies (oil and gas companies) can be a better way to increase sale and profit. Currently, Planet Intra is largely satisfying the product demands of the SMEs through its different dispersed branches and VARs. However, the recent trend indicates that the traditional companies such as oil and gas, health sector and service industry are largely embracing the latest means of coordination and communication through the use of technology.
For capturing this market segment, the company will experience variance in variable and fixed costs.
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