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Marketing Dissertation

Assessing the Buying behavior of youths
According to Kotler (2004), the consumer buying behaviour is treated as the purchasing decisions of consumers like households and individuals. Kotler defined the term consumer as a person that acquires services and goods for self-satisfaction.
Pages: 12 (3000 words), Dissertation
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Analysis of competitiveness of Chinese textile in EU market
Specific categories representing the economic position: Chapter1:Introduction; Chapter2: Literature Review; Chapter 3: Methodology; Chapter 4: Discussion; Chapter 5: Conclusions and results ; Reference, BibliographyChapter 1: Introduction: International Competitiveness has been defined in this Global Economy, as the measurement of the whole structure of the economy with its partners in the area of trade balance, world export share, rate of growth of productivity and real wages, and price
Pages: 40 (10000 words), Dissertation
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Advertising on Consumer Behavior
Advertising is a form of marketing communication tool that a company uses to achieve both financial and nonfinancial goals. Armstrong and Kotler (2011) define advertising as a paid nonpersonal message to a selected audience through mass media aimed to achieve a company’s goal (p. 245).
Pages: 11 (2500 words), Dissertation
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