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Marketing Dissertation Samples

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How to Use Marketing Strategy to Improve Sunform Supermarket's Performance
Xerox’s senior management found out that its ‘completely satisfied’ customers are six times more likely to repurchase Xerox products over the following 18 months than its ‘very satisfied’ customers (Jones & Sasser, 1995). Mreover, te cost of recruiting a new customer is usually considerably higher...
Pages: 16 (4000 words) , Dissertation
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Critical commentary of an article (CRM go digital
The other factor where it would help out is the reduction of the sampling errors over a particular population and also lead to a reduction in the bias that would be obvious if only one set of the population is taken into the account. Therefore...
Pages: 8 (2000 words) , Dissertation
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Dissertation introduction under title-An investigation into the impact of branding on growth of tablet computer for the UK market
While the Apple iPad respondent finds the long battery life and picture quality more useful, the Asus ePad user appeared to be more contended due to the improved product features. Despite the market leader position of Apple iPad, the user appeared to be not very...
Pages: 20 (5000 words) , Dissertation
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Customers attitude towards online banking services in the UK
There are many factors responsible to influence the preference of the customers in terms of the online banking, and it is very important for the banks to understand these factors for providing improved services and retaining the customers (Burke 2002). The customers are very conscious...
Pages: 60 (15000 words) , Dissertation
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The impact of social media on customer purchase intentions in airline industry
Thus, when customers return from vacation trips, they impart information relating to the destination of their travel, the hotels they stayed in, the airline service they used, its route, specific features they enjoyed as well as any lack of service etc with their friends and...
Pages: 8 (2000 words) , Dissertation
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To evaluate the impact of different dimension of brand equity within the private health insurance industry in UAE
For this purpose, it is important to first understand that the brand equity is created on the basis of the different intangible assets. Tuominen (1999, p. 79-88) explained the five asset model of brand equity in which the brand equity is dependent on five different...
Pages: 7 (1750 words) , Dissertation
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Buyer behaviour of luxury products
Proper pricing and promotional strategy increases the value and exclusivity of a luxury product. According to various authors the market price for a luxury product depends on effective value of that particular product and elite value premium.For a luxury product, sources of value include quality...
Pages: 11 (2750 words) , Dissertation
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Research Methodology
The proposed research will be divided into 3 stages. The first stage will mainly focus on inspecting existing sources to uncover usage figures any information that will be useful during the study. The second stage will include qualitative research to provide in-depth information regarding customer...
Pages: 8 (2000 words) , Dissertation
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Revise proposal
Consumer buying behavior of the luxury goods is based on the interpersonal and external factors like public opinions, and the promotional strategies (Tsai 2005). There are some internal and personal factors such as emotions that motivate people to consume luxury goods (Mooij 2004). People consume...
Pages: 8 (2000 words) , Dissertation
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International marketing strategy for multinational company
This has in return resulted in the process of promoting significant amount of business opportunity to the organizations around the world, who increasingly are devising various new strategies of well planned nature for the purpose of entering into new markets and thereby achieving significant amount...
Pages: 12 (3000 words) , Dissertation
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THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING DECISIONS (AND/ OR BRAND IMAGE)
To begin with, in reference to celebrity endorsement, source credibility relies on research in social psychology (Hovland and Weiss 1951-1952, p. Basing on this, their style of the approach competes that the meaning depends for its efficiency on the proficiency and more so dependability of...
Pages: 10 (2500 words) , Dissertation
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Understanding luxury consumption behaviours among young female consumers in Asia
Products in the luxury category are equivalent to the concept of being a superior good.Luxury products are recognised to be associated with the macro-economic concept known as income elasticity of demand which states that as a consumer gains financial wealth, they will be more motivated...
Pages: 28 (7000 words) , Dissertation
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How ambient conditions in a retail store (level of noise, scent, temperature, level of light, etc.) affect customers behavior in the store. An empirical study in one of the retail chains in Russia
It was evident that pleasant and arousing environmental cues resulted to pleasant shopping experience among the visitors of the stores. These findings resonated with previous studies by seock (2009) that stated that ambient atmospheric conditions contributed to enhanced customer satisfaction and further led to...
Pages: 8 (2000 words) , Dissertation
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The impact of social media on the performance of organization
It is not possible for an individual to remain active on all social media platforms. Usually individuals are seen to use those social media tools which are highly popular and are highly useful .Some of them are discussed below.Twitter is becoming increasingly popular and is...
Pages: 9 (2250 words) , Dissertation
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International marketing
In terms of both revenue and profits, Tesco is ranked as the second largest retailer in the world (quote). This means that when it comes to global competition, the company has so much to do to retaining its enviable position. At the same time, the...
Pages: 48 (12000 words) , Dissertation
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The investigation of consumer behaviour on purchasing luxury brand name online
At the end of the analysis section you refer to H1,H2 and H3 and do not appear here – you do not say what they are and you have not tested them – they appear to have come from somewhere else P.Analyzing each question –...
Pages: 56 (14000 words) , Dissertation
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Celebritiy Endosement
In this chapter, the main goal is to look into those areas that are related to communication in terms of marketing, advertisement, celebrity endorsement, and also the customer behaviour. Important research on use of unknown and known people in Thailand will be scrutinized (Veen 2009).This...
Pages: 8 (2000 words) , Dissertation
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Investigation of the impact of social media tools on Emirates Airlines
The social media is a highly interactive platform through which individuals and communities, co-create, share, discuss and modify user-generated content (Piller, Vossen & Ihl, 2012). Different applications of the social media are used by firms of all sizes in every industry to improve their internal...
Pages: 64 (16000 words) , Dissertation
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Corporate social performance
Preferably, the research should be developed in a way that will allow other people to redo the experiment and come up with the same results (Seel 2012, 3452).The use of a quantitative approach when conducting research is a unique means finalizing results and measuring a...
Pages: 28 (7000 words) , Dissertation
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The prevalence of stimuli responses in the experiential consumption model: which senses are most influenced by the marketer
I would also like to thank my friends and family for their unending support and motivation in this paper and throughout my life.Consumption processes have changed rapidly based on the alterations and modifications in the market places. According to Chen (2008), the approach and decision...
Pages: 40 (10000 words) , Dissertation
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