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Marketing Dissertation Samples

Consumer behaviors in purchasing ethical products

This essay discusses that among the banks of the United Kingdom which adhere to a strict ethical policy, i the Co-operative Bank whose main policy has always been that no deal goes to corporations tangled in the arms trade, aimal testing, aong many other unethical...

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Assessing the Buying behavior of youths
According to Kotler (2004), the consumer buying behaviour is treated as the purchasing decisions of consumers like households and individuals. Kotler defined the term consumer as a person that acquires services and goods for self-satisfaction....
Pages: 12 (3000 words) , Dissertation , Nike
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How to Use Marketing Strategy to Improve Sunform Supermarket's Performance
Xerox’s senior management found out that its ‘completely satisfied’ customers are six times more likely to repurchase Xerox products over the following 18 months than its ‘very satisfied’ customers (Jones & Sasser, 1995). Mreover, te cost of recruiting a new customer is usually considerably higher...
Pages: 16 (4000 words) , Dissertation
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How advertising may shift purchases between firms and industries
(1970) contended that if customers do not have adequate information to differentiate and discriminate between low and high quality goods and services, asituation can crop up where both types of products are displayed and sold at similar prices (classical moral hazard framework). Mraga-Gonzales (2000) makes...
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Prospects and Pitfalls For Foreign Players In Chinas Financial Market
Sidebar to the Asian financial debacle story, wich made an indelible impression on the minds of globally oriented investors looking for new opportunities for business expansion. This was the way China served as stabilizing factor during and after the regional crisis. Like most...
Pages: 43 (10750 words) , Dissertation , Future Prospects , Captains of Industry
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Key Factors Affect In Car Buying In Shanghai
This indicates that cars associated with the more dynamic, rther than necessarily better off consumer groups. 78%) (Gao, XUnderprivileged traditionalists of car are by far the least likely to do so (55%). O the other hand, te lower resourced drivers are most likely to consume...
Pages: 18 (4500 words) , Dissertation
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TESCO'S Corporate Strategy and the Reason of It's Success
If a company can take good care of environmental factors and align its business in line with the market influences it can very well cope with threats and subsequently take advantage of the opportunities. The very core purpose of any business, besides sustenance and profitability,...
Pages: 16 (4000 words) , Dissertation
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Using Relationship Marketing to Improve Customer Relations
The clean font and modern colours of the new image are somewhat incongruous alongside the traditional M&S signage and associated fittings that still adorn the stores themselves. I fact the only thing they have in common is the use of M&S traditional green in the...
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Olympic Games' Marketing Impact on the Development of the Beijing's Infrastructure
While there is rejoicing in the Chinese over the anticipated economic benefits that may accrue as a result of the Olympic Games, there are also concerns, such as human rights questions since many poor Chinese will be forced to move to make way for Olympic...
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Customer Satisfaction Has an Effect on Sales Performance
 Lastly, some of the basic points focused in the dissertation will be: It is hoped that the dissertation will be considered as a valuable contribution in the academic world. Upon its approval, the researcher would like to get the dissertation published for future utilization by...
Pages: 13 (3250 words) , Dissertation
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Marketing Management Recognition and Response to Economic and Market Turbulence
Turbulence nowadays is more obvious and more threatening. Disagreement, both unspoken and spoken, among the decision- and policy-makers are also more apparent. Organizations are all downsizing and cutting back expenditures. Likewise, opportunities are possibly higher or at least as high and not somewhat so well...
Pages: 40 (10000 words) , Dissertation
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What Are the Strategic Implications of L'Oreal's Market Position
The literary assignment of this nature takes years to materialize, the foundation for which is laid down early in life and by the parents. Their able upbringing, personal sacrifice and high regard for the pursuit of knowledge have been the chief factors for my being...
Pages: 48 (12000 words) , Dissertation , To the Lighthouse Gender , Sun Tzu
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The Creation of Identity through Retail Design and Technology
This allows a store to compete at a global level while attracting certain cultural groups. This analysis will be followed by an association with cultural capital and how the identity of a store through the aesthetics creates a response from the culture. The association with...
Pages: 26 (6500 words) , Dissertation , Dover Beach
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The Brand Strategies which Toyota May Adopt to Improve Tarnished Brand Image
Com Marketing Guide explains that the objective of branding is not just to project yourself as being better than your competitors, but branding seeks to position your brand so uniquely in the minds of your consumers so that they perceive your product as the only...
Pages: 84 (21000 words) , Dissertation
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How Brand Awareness Can Gain Competitive Advantage To Companies A Case Study Of Coca Cola Company In UK
I will investigate the consumer aptitude regarding the efficacy of Coca-Cola branding campaign. Tis will help us determine how individuals perceive the brand, were they developed those perceptions, ad how likely their perceptions are to change. Ater analyzing how consumers feel about the brand, w...
Pages: 49 (12250 words) , Dissertation
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Online Shopping Buyer Behaviour in Fashion industry
Instead, te buyer will have to be contented with the graphical displays, pctures and the text descriptions for the products. Tis has the effect of ensuring that prospective customers would rather buy from the traditional fashion retailers rather than the modern online fashion retailer (Coulter,...
Pages: 7 (1750 words) , Dissertation , Shopping , Online Shopping
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Consumers Perceptions of Global and Local Brands
Globalisation and technological advancement are two important reasons in the brining in the concept of global brands, rlaxation in international trade policies have allowed organisations to enter in overseas market and to come up with global brands whereas strong media and advertisements has played a...
Pages: 56 (14000 words) , Dissertation
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Important Considerations of Calorie
Most of the studies that have been conducted regarding the consumption of fast food among college students have shown that convenience is the most important reason that makes college students intake fast food. Te increasing globalization of the world economy has altered the preference of...
Pages: 12 (3000 words) , Dissertation , Restaurant Review Sample , Fast Food
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Advertising on Consumer Behavior
Advertising is a form of marketing communication tool that a company uses to achieve both financial and nonfinancial goals. Armstrong and Kotler (2011) define advertising as a paid nonpersonal message to a selected audience through mass media aimed to achieve a company’s goal (p. 245)....
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Correct Identification Internal Is Environment
The main objective of this dissertation is to improve the company's supply chain management and relations with its suppliers to reduce costs. Supply chain partnerships are relationships between two or more independent entities in a supply chain to attain specific objectives....
Pages: 12 (3000 words) , Dissertation , Value Chain , Total Quality Management
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