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Journalism & Communication Dissertation

Production for Live Events and Television University of the Arts London
For example, a TV sponsorship of sports apparel can be paired to sports shows or events to entice sports-minded viewers to purchase their type of products (Bennett, 1999, pp. 291; Bennett, 2003, p. 41; Bennett & Gabriel, 1999, p. In Great Britain, some of the current sponsors on UK television program are BB for Live, Virgin Media for British Got Talent, Harveys for Coronation St., TalkTalk for The X Factor, and Bet365Bingo for Emmerdale (Bloxham, 1998, pp. 89 Burridge, 1989, p.This paper aims
Pages: 15 (3750 words), Dissertation
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Analysis of Lidl's advertisement strategy
Has recently launched their first television advertisement in the UK to target the middle class customers, previously the company was mainly engaged in print advertisements and as such this research paper will primarily focus on this segment of international marketing strategy adopted by the global supermarket retailer. According to Czinkota and Ronkainen (2004), a good advertisement campaign is heavily based on a robust process of communication. Advertisements should be designed in such a way
Pages: 32 (8000 words), Dissertation
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Dissertation, Journalism, Mass Media and Communication
Additionally, the lecturers used the same technique to distribute the learning materials for the enrolled students. The same system is the equivalent to the today’s MOOCs with the cost being the only differentiator. Stanford’s MOOCs technology offers same services to the off-campus students same as the on-campus ones (Gifford, 2013). They receive similar credits up on passing. Early last decade, Stanford University implemented the SEE initiative that entailed offering of engineering and
Pages: 7 (1750 words), Dissertation
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