The primary aim of the study is to evaluate the capital structure of firms in the UK before the global economic crisis in the years around 2007 and after the financial crisis in the years 2011 or 2012. In order to achieve the above mentioned aim of the study, the following objectives have been considered: Review theories on capital structure in order to determine how it might change during a period of prolonged recession and liquidity crisis. Compare and contrast the capital structure of
This paper explores the theories and research studies on traditional, online and relationship marketing. It also presents a background of Virgin Mobile and the models of marketing used by the company. Marketing is one of the oldest activities of man; Kotler has defined it as “a set of human activities aimed at facilitating and consummating exchanges” while according to Baker marketing is all about creating and maintain mutually satisfying exchange relationships. It is the process
The ancient and the mysterious culture of China have remained a source of attraction for the tourists and travelers. Since the membership of China in WTO, the streams of Foreign direct investment has flooded to China. China has become the worlds largest FDI attracting country since the last decade.
The aim of this project is to study a serious issue that has far-reaching effects in the social, political and economic spheres in the country. However, this research work is constrained by several factors, such as time and resources, and therefore devising an appropriate project plan is very much necessary. This plan sets the context of the research, the design of research and the methodology to be followed. The project plan is made taking into consideration the theme of the project and the
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