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Customer Relationship Management Essay Examples

Mobilizing Customer Relationship Management
CRM is implemented by companies as a strategy to help it manage its interactions with customers. With its implementation, Royal Mint stands to gain several benefits. Stone (2005, p. 34) explains that implementation of a CRM system helps the business to understand, forecast and respond...
Pages: 10 (2500 words) , Case Study , Management
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Customer Relationship Management
The contemporary era is the age of personal relationship. Since almost all the big companies and brands are offering their services at one and the same rate, companies hire the services of the personnel that contains a long list of relationship in the market. Jackson...
Pages: 8 (2000 words) , Essay , Management
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Customer Relationship Management
Modern marketing efforts are aimed at customer satisfaction through customer relationship. Customer Relationship Management (CRM) revolves around the firm’s approach toward customers to provide a high level of customer care and attention along with quality product and service. The marketing philosophy of profit maximization through...
Pages: 7 (1750 words) , Case Study , Marketing
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Customer Relationship Management
As is the biggest asset to any business enterprise and more often than not, this definition is seen to specially apply to those customers who will continue engaging with the business and hence remain its customers in the future (Rust, Lemon, and Zeithami, 2004). Customers...
Pages: 13 (3250 words) , Essay , Management
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Customer Relationship Management
Globalization and technological advancements have changed the way people travel. In the hospitality, industry customers are central to the corporate strategy. Wireless broadband, biometrics, and customer relationship management have enabled the hospitality firms to make travel a powerful personal experience. The application of computers in...
Pages: 12 (3000 words) , Essay , Management
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Customer Relationship Management
Relationship Management A Review of the Evolution of Relationship Marketing and its Implications for Business Introduction to the Text What is the Importance of Relationship Marketing? In recent times, the general management of organizations and companies across the globe has in recent times been faced with a myriad...
Pages: 12 (3000 words) , Essay , Management
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Customer Relationship Management
Consumers' relationships with companies are more determined by what happens when they do not live up to expectations than when they do (Marketing Week, 2005). For this reason, organizations that maintain a great deal of exposure to the external customer must make solid decisions based...
Pages: 24 (6000 words) , Term Paper , Business
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Benefits Of Customer Relationship Management
However, while scholars discuss the subtitles of different meanings, professionals have conducted a variety of studies assessing the definitive opportunities and challenges of adopting the systems. Some organizations consider CRM as a technology remedy, including sales force automation instruments, single databases, and sales and marketing...
Pages: 8 (2000 words) , Essay , Business
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Virgin Money Customer Relationship Management
As with all companies, Virgin Money had tender beginnings of its own, having first been launched in partnership with Norwich Union in 1995 as Virgin Direct Personal Financial Services (Ringshaw, 2001). The year 1997 saw it begin to offer PEPs and launch Virgin One together...
Pages: 11 (2750 words) , Case Study , Business
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Electronic Commerce: Customer Relationship Management
In general, it is observed that though it is easy to get customers to visit the website for the first time it is difficult to get them to come back. It is necessary to create value for the visitor to revisit ensuring good content such...
Pages: 16 (4000 words) , Term Paper , Management
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A Strategic Framework for Customer Relationship Management
Reichheld has been quoted in several marketing papers, such as The Economist, and The New York Times, wherein he had received high regards as the echelon of the context of loyalty. The topics relevant to Reichheld's discussion is whether the context of loyalty would prove...
Pages: 13 (3250 words) , Case Study , Marketing
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Customer Relationship Management Culture in Organizations
 CRM cultures in organizations which are universal and would require little adaptation, such as a positive and customer-centric attitude and a casual and laid-back manner of calm and confidence.  But when a group of managers gets too fascinated by their own authority to see that...
Pages: 11 (2750 words) , Case Study , Business
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Customer Relationship Management Systems in Retail Sector
Moreover, Galbreath posits that effective with effective CRM activities “an enterprise performs to identify, select, acquire, develop, and retain increasingly loyal and profitable customers”(Galbreath, 1998 at p.For example, this is further evidenced by Tesco’s customer orientated marketing strategy, spearheaded by the famous tag line...
Pages: 13 (3250 words) , Research Paper , Management
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Customer Relationship Management in Different Companies
Let’s consider a practical example of understanding the cycle much better. I recently visited a Starbucks coffee place. I was surprised to see very few customers sitting there. When I asked one of the customers how often did he come here, the answer was seldom....
Pages: 8 (2000 words) , Coursework , Management
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Essentials of the Customer Relationship Management
The main weaknesses of the private Chinese trading company are that it employs relatives but does not control their performance. Most of them do not aware of the duties and responsibilities assigned by the company. Non-relatives always feel like “outsiders” and foreigners in the company....
Pages: 8 (2000 words) , Case Study , Management
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Customer Relationship Management and Strategy at Waitrose Company
Tesco and Marks and Spencer have remained far potent and forceful through its customer-driven approaches. Even though it is hard to weather the storms of severe competitions and innovative strategies by competitors, Waitrose continues to strengthen the market share with more customer oriented and customer...
Pages: 10 (2500 words) , Research Paper , Management
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Castle Bingo Company and Benefits of Customer Relationship Management
Customer Relationship Management has emerged as an important component of every business in a highly competitive and changing business setting. In the ever-changing business environment, customer's needs and wants keeps on changing. In such circumstances, successfully sustaining business in the marketplace is quite difficult. Hence,...
Pages: 8 (2000 words) , Case Study , Management
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Customer Relationship Management the Winning Strategy in a Challenging Economy
Organizations should develop an inbound type of communication that is effective, proactive, efficient and markets the organization to the customers. This can be achieved by developing an automated system that would notify customers about important issues, for example, defects or products call back. Similarly, an...
Pages: 8 (2000 words) , Literature review , Management
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The Function of Development Strategies for Customer Relationship Management
Organizational alignment means that the whole organization has changed strategy, value chain objectives and tactics to become customer-centric (Niko). Organizational alignment is a key part of becoming customer-centric, but it is not just a set of ideas put on paper that aligns the organization. It...
Pages: 9 (2250 words) , Case Study , Management
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Customer Relationship Management of National Bank of Bahrain
The traditional current account for companies is not at all remunerative and most services on these accounts are free of charge. This poses the questions of sustainability and hence the banks have to compromise on services. Today the customer is willing to pay for the...
Pages: 15 (3750 words) , Essay , Business
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Loyalty and its role in customer relationship management 02222
Conative is measure of the value for money that the customer is offered during the purchase. Situational dimension suggests that the ease of accessibility of the brand by the customer. Finally the Social norms suggest the level of confidence that the customer holds regarding his...
Pages: 12 (3000 words) , Essay , Management
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Success Factors for a Customer Relationship Management Strategy
This section of the report deals with what the researchers have done in planning and implementing the CRM Strategy.  The main focused areas of the project were bifurcated into three - making a brochure; responding to Response to Proposal (RFP), and issuing Best and Final...
Pages: 12 (3000 words) , Case Study , Management
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The Meaning of Customer Relationship Management in Microsoft Company
The global use of information technology as a mode of communication is integral to the diversified investments by multinational corporations. Similarly, growth in information technology affects globalization of a common human culture and thereby, people seek common products to satisfy their needs. Microsoft Company understands...
Pages: 10 (2500 words) , Case Study , Business
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Role of information system in customer relationship management
Table of Contents How to ensure strong service and satisfaction 3 Service System 4 Strategic Management 6 Support Automation and Automation Process 8 References 11 Role of information system in customer relationship management How to ensure strong customer service and satisfaction Customer satisfaction and service are vital components in the survival...
Pages: 8 (2000 words) , Coursework , Information Technology
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Examine the role of social media in customer relationship management 02221
Customer Relationship Management: A Competitive Advantage A CRM solution offers the execution support and the strategy required to provide the right services and products, along with necessary service levels, in order to meet the prospects or expectations of the cost-effective customers. Few companies comprise of a...
Pages: 12 (3000 words) , Essay , Management
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How Can Customer Relationship Management Be Effectively Used to Maintain Loyalty
While trust is related to security, satisfaction is based on several factors. It can be related to ease of navigation through the website and also the quality of the website. Since transactions on the internet occur without personal contact consumers are concerned about the legitimacy...
Pages: 8 (2000 words) , Term Paper , Management
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The Conditions when a Comprehensive Customer Relationship Management Program Becomes Useful for an Organization
The best CRM strategy calls for a two-step process in enhancing a company’s relationship with customers. In the car dealership industry, for example, the recommended first step involves a database analysis, in which the companies can utilize the information already on file in their DMS...
Pages: 12 (3000 words) , Research Paper , Management
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Online Marketing Strategies and Customer Relationship Management based at Online Retailer
Customer relationship management is a strategy used by the company for interacting with current as well as future customers. The basic functions of customer relationship management are to understand customers, retain them through proper customer experience, attract new customers, win new contracts and clients, increase...
Pages: 8 (2000 words) , Case Study , Marketing
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Implementations of Customer Relationship Management or Enterprise Resource Planning in a Company
HNG may come up with a new software product that they may decide to make an open source. The company gains knowledge and expertise from experts and specialists located anywhere around the world for no fee. Such a change in the company helps the business...
Pages: 10 (2500 words) , Case Study , Management
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Attitude, Behavior, & High Quality of Customer Relationship Management Influences on the Saudi Consumer Buying Decision
 From the companies point of view, this research study will provide insight into the factors leading to poor customer service. The understanding of such factors causing poor customer service will assist Saudi Arabian business firms in discovering and implementing measures for improving the existing level...
Pages: 10 (2500 words) , Research Proposal , Management
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A customer relationship management (CRM) system:A study of the possibility of creating a model for student services at King Faisal University in Saudi Arabia
Administrative branches, and between them and the University’s executive management, concerning the internal and external environments of the academic institution.In this introductory chapter, the background of the study shall be presented so as to set the context in which the topic shall be approached....
Pages: 66 (16500 words) , Dissertation , Management
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Castle Bingo: Marketing Wing of Castle Leisure
As far as benefits are concerned, Customers Database provides plenty of benefits regarding Customers Relationship Management. A cost-benefit analysis of Customer Relationship Management system and Customer Database has always been justified. There are a lot of benefits we can gain from the customer database. But...
Pages: 9 (2250 words) , Essay , Marketing
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The Importance of Relationship Development in Relationship Management
Prior to the start of the research, a proper plan was prepared and based on this plan the entire research was conducted. The primary objective of this research is to find out the importance of customer relationship management. The research also tries to identify the...
Pages: 9 (2250 words) , Research Paper , Management
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Enterprise Architecture Decision Making Technique
As the text has it, the enterprise architecture outlines the context, rules, and strategy intended for conformance. Unfortunately, the majority of development projects and business organizations are unused to following the policies, stressing the novel IT Architectural models that have been developed. In this scenario,...
Pages: 19 (4750 words) , Research Paper , Business
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Semantic Web and Supply Chain Management
Web the search results are quick and the customer feels satisfaction if he can able to get his required item as well as those items that are relevant to that search. This will increase the creditability of that site also provide customer loyalty. There is...
Pages: 8 (2000 words) , Term Paper , Business
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Analysis of Walt Disneys Customer Relationship Marketing
Disney is facing new challenges in the form of customer turnoffs, less customer attendance and a decline in the interest and urges to visit the park. The customer relationship management of the organization has been quite commendable considering the high pressure in the service industry....
Pages: 21 (5250 words) , Research Paper , Marketing
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CRM Tools and Approach in Luxury Industry
Luxury industry focuses on the customers having huge money. Those customers are ready to spend money for showing their status. They are more concerned about the quality rather than the quantity. As CRM manager in the luxury industry, I would give maximum attention to maintaining...
Pages: 6 (1500 words) , Term Paper , Management
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Recommendations for Improvements in CRM of PepsiCo
PepsiCo deserves credit for investing the financial resources and human expertise necessary to create such a wide variety of virtual, interactive software programmes designed for customer usage. Some of these animations are sophisticated enough to provide multiple entertainment scenarios and outcomes with a simple click...
Pages: 13 (3250 words) , Term Paper , Business
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From Transactional to Relational: The Development of the Marketing Thought
In the early 1980s, Len Berry coined the term relationship marketing, describing it as the strategical approach that invites, improves, and maintains customer relationships. Unlike transactional marketing, relational marketing centers on the notion that loyal consumer markets are a valuable addition to the long-term profitability...
Pages: 8 (2000 words) , Term Paper , Marketing
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Importance of E-Loyalty
It is really quite essential to state that the capability of CRM for web access gives it more value in the whole process. Because of the effectiveness of CRM strategy, it is commonly used today in maximizing the customer value across the global customer portfolio...
Pages: 8 (2000 words) , Coursework , Business
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E-Marketing/Online Marketing Assignment
Various featuresCurrently, Book Bunker does not have any website. It is important for the bookstore to have one. But the book store should give significant importance and focus towards the suitable features of the website. Suitable features of the website will certainly improve online and...
Pages: 8 (2000 words) , Assignment , Marketing
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The Impact of Information Technology on Fast Food Industry: Kentucky Fried Chicken
In order to successfully attain the competitive advantage, information technology and information system should be fully integrated into the existing system of operation. The competitive advantage is gained by applying the utility of information system in the market place. With the use of information system...
Pages: 9 (2250 words) , Case Study , Business
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Organization and people
The different departments comprises of the marketing, sales, operations and finance. The shareholders of Mc Donald’s invest on the company with the expectation that the company would succeed in its business expansion. According to the stakeholder analysis matrix a good relationship among the team members...
Pages: 7 (1750 words) , Essay , Management
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Issue in tourism
Tourism sector of a country needs to advertise the country so well that it grabs attention of several tourists from the world over because that is what will make the tourism industry strong, and help in developing the country’s economy as well. Moreover, today it...
Pages: 10 (2500 words) , Essay , Tourism
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Implications for CRM Strategic Process
The database provides an innovative dimension to understand customer behavior and to deliver their needs effectively and timely (Chen, 2001). Such innovations, radically changed the approaches in managing customers as business intelligence applications (Chen, 2001) allow interactive communication through heterogeneous sources. IT reduced traditional...
Pages: 7 (1750 words) , Assignment , Management
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The New Business Information System
SWOT (Strengths, Weaknesses, Opportunities, and Threats) can be used by Aalsmeer Flower Auction to understand environmental trends and evaluate both internal and external environment of the business (Stahl and Grigsby, 1995, p. The SWOT analysis of Aalsmeer will help identify what are the potential; strengths,...
Pages: 16 (4000 words) , Essay , Business
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CRM - an Effective Marketing Tool to Meet All Customers Expectations
The difficult economic conditions have created changes in consumer attitudes towards price sensitivity with consumers increasingly attracted to discounts and money-saving initiatives. Additionally, the contemporary marketplace has seen the phenomenon of social networking and media revolutionize how people communicate with each other. From a business...
Pages: 11 (2750 words) , Research Paper , Marketing
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Business Canvas Model Analysis of the Zara Apparel Store
Business Canvas Model is a very common tool to analyze the health or we can say the position of any business in terms of their operations, costs, relationships, and many other activities. There are nine key elements of this model, which usually depict a clear...
Pages: 6 (1500 words) , Case Study , Business
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How the Internet Is Changing Organisations and Businesses
The Internet is an integral part of the customer support capability of organisations. To say that the Internet is just an additional feature for any business organisation’s strategy is an understatement. This is because the Internet plays a crucial role in the business operations of...
Pages: 6 (1500 words) , Assignment , Business
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Direct and marketing communication
Direct and Marketing Communication Table of Contents Table of Contents 2 Introduction 3 Dynamic Relationship Management (DCRM) Theory 4 Creation and Implementation of Marketing System 5 Media Planning 6 Marketing Communication Planning 9 9 Conclusion 12 Works Cited 13 Bibliography 16 Introduction Anthony Menswear is a small apparel organization situated...
Pages: 6 (1500 words) , Essay , Marketing
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