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Customer Essay Examples

Customer Management
Verhoef & Leeflang (2009) found that the main drivers of the influence of the marketing department are accountability and innovativeness. They also found that marketing orientation is positively related with the marketing department influence in an organization. Based on their findings, they suggested two solutions...
Pages: 10 (2500 words) , Term Paper , Management
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Customer service
The company envisions having its customers come together with the many thousands of satisfied consumers who have for long been purchasing its products. Soon, the organization will expand its wine production plants to several countries across the world. Values and Philosophy of the Organization The primary value...
Pages: 8 (2000 words) , Essay , Management
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Customer service
This requires a coherent hierarchy of authorities and coordination among departments thus giving rise to proper and smooth vertical as well as horizontal communication (Phillips, 2004).The service process at McDonalds is based on Physical or service product bundle theory. They are a restaurant that has...
Pages: 8 (2000 words) , Essay , Business
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Customer service
Purposes, such as finding the existing gap between the existing customer service knowledge of employees and the knowledge required for optimum job performance (Ghose & Mukherjee, 2012: p25). The realization of the existence of the gap helps the marketing department to devise and implement corrective...
Pages: 8 (2000 words) , Essay , Management
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Customer Journey Mapping
The eBay’s website offers a number of options such as signing up or registering for an account and buying things from a number of deals that are very cheap as compared to what we get in the market. The website also has set up a...
Pages: 6 (1500 words) , Essay , Business
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Customer Service Excellence
Many businesses employ customer feedback mechanism to receive the thoughts of the customers on the nature of services provided and seek ways of improving the service as per the customer suggestions.In assessing customer satisfaction for public organizations, there is need to employ direct interactions with...
Pages: 11 (2750 words) , Essay , Marketing
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Skype Customer Profile
Skype offers a wide range of services that aims at targeting a broad range of customers. The companies target individuals as potential customers for their services and various products. Messaging, video-sharing and calling services are available to all members of the public but are specifically...
Pages: 8 (2000 words) , Case Study , Business
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Customer-Centric Approach
The achievement of a customer-centric approach by Wells Fargo Bank is not possible if the whole organization is not working towards achieving this goal. Therefore, the most vital aspect of achieving this approach is rallying the whole organization behind the goal. This requires that all...
Pages: 6 (1500 words) , Essay , Marketing
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Enhancement of Customer Satisfaction
One of the most effective means is to make use of a large-scale application of advanced guest technology, changing the traditional competitive basis and management model of the hotel industry to gain a new competitive advantage. In this regard the international leaders in the hotel...
Pages: 35 (8750 words) , Essay , Management
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Mobilizing Customer Relationship Management
CRM is implemented by companies as a strategy to help it manage its interactions with customers. With its implementation, Royal Mint stands to gain several benefits. Stone (2005, p. 34) explains that implementation of a CRM system helps the business to understand, forecast and respond...
Pages: 10 (2500 words) , Case Study , Management
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Personalized Customer Service
Providing around-the-clock help desk, having customers’ records on computerized files for easy access by any department or assigning an actual person to talk to instead of an FAQ page are just some Best Western Hotels, The Manor House Loyalty Card and Hertz Gold Service are...
Pages: 6 (1500 words) , Term Paper , Management
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Customer Satisfaction and Quality
While producing high-quality products and services, customer requirements and applicable standards are the basic factors. For ensuring continuous improvement in the quality of the products or service, it is necessary to have understanding, fulfilling and exceeding customer needs and expectations by operating to the highest...
Pages: 8 (2000 words) , Case Study , Management
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Customer Relationship Management
Relationship Management A Review of the Evolution of Relationship Marketing and its Implications for Business Introduction to the Text What is the Importance of Relationship Marketing? In recent times, the general management of organizations and companies across the globe has in recent times been faced with a myriad...
Pages: 12 (3000 words) , Essay , Management
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Customer Relationship Management
The contemporary era is the age of personal relationship. Since almost all the big companies and brands are offering their services at one and the same rate, companies hire the services of the personnel that contains a long list of relationship in the market. Jackson...
Pages: 8 (2000 words) , Essay , Management
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Customer Service at Nordstrom
The development of this feeling by the customer will drive this customer back repeatedly thereby helping this customer to become loyal to the company’s goods and services. The whole scenario analyzes respect of other people’s choices and preferences. If people can learn to respect...
Pages: 4 (1000 words) , Case Study , Business
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Tesco: Customer Service
Every year, one promotional campaign shall be implemented in this TESCO store. This would be in the form of a raffle promo wherein customers who have attained a certain minimum purchase shall have a chance to win big prizes in the raffle draw. Direct Marketing TESCO will...
Pages: 8 (2000 words) , Case Study , Marketing
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Starbucks Delivering Customer Service
Starbucks is a coffee company in America. It was incorporated in 1971. It is a famous coffee chain known for venturing into roasting business, spices and teas, whole coffee, and bean. It operates in over 70 countries and 27339 locations. It has distinguished itself from...
Pages: 8 (2000 words) , Essay , Marketing
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Customer Service Excellence
According to an increased level of globalization and business market competition, it is imperative for the organizations like Apple to incessantly develop and effectively implement superior customer service excellence related operations at large (Slideshare Inc., 2012). This is due to the reason that the aforementioned...
Pages: 8 (2000 words) , Case Study , Management
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Customer Relationship Management
As is the biggest asset to any business enterprise and more often than not, this definition is seen to specially apply to those customers who will continue engaging with the business and hence remain its customers in the future (Rust, Lemon, and Zeithami, 2004). Customers...
Pages: 13 (3250 words) , Essay , Management
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Customer Relationship Management
Modern marketing efforts are aimed at customer satisfaction through customer relationship. Customer Relationship Management (CRM) revolves around the firm’s approach toward customers to provide a high level of customer care and attention along with quality product and service. The marketing philosophy of profit maximization through...
Pages: 7 (1750 words) , Case Study , Marketing
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Customer Relationship Management
Globalization and technological advancements have changed the way people travel. In the hospitality, industry customers are central to the corporate strategy. Wireless broadband, biometrics, and customer relationship management have enabled the hospitality firms to make travel a powerful personal experience. The application of computers in...
Pages: 12 (3000 words) , Essay , Management
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Policy of Customer Interface
When the entire process was finally complete, and the bill was presented, it amounted to $1,600,000, which was to be paid within 60 days. 90 days had passed with still no word from the customer. Brown considered that it was probably because of the massive...
Pages: 9 (2250 words) , Essay , Management
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Customer Service Call Center
Creating an organizational structure is the most important because this helps to provide a general overview of the organization, its history, and leadership and strategic plans that can be useful for a candidate wanting to know the structure on a broad level. For example, when...
Pages: 9 (2250 words) , Research Paper , Marketing
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Customer Service Plan
Communication with the customer and logical assumption of the key necessities in terms of resources are key to its success. When all these come together in perfect synchronization, customers are satisfied and there are possibilities of retaining them or gaining more business opportunities arise. (Mcclendon...
Pages: 7 (1750 words) , Term Paper , Marketing
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Target Markets and Customer Satisfaction
Customer Satisfaction is defined as “the degree of satisfaction provided by the goods or services of a firm as measured by the number of repeat customers” (BusinessDictionary.com). It is also a measure of how services or products provided by a business entity meet or exceed...
Pages: 10 (2500 words) , Term Paper , Marketing
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Main Theories of Customer Behaviour
There are two main theories of customer behavior – one from Engel et al (1968) and Howard and Sheth (1969).  Both models are similar in terms of high involvement decision making but differ for low involvement as Engel’s model is distinctive and assumes trial prior...
Pages: 10 (2500 words) , Research Proposal , Business
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Introduction to Customer Care
It's pointed out that customer care embodies a mantra to assist and serve the customers above and beyond. There are many definitions to define customer services or customer care. But it has been seen that these definitions take the company or organization as their focus...
Pages: 14 (3500 words) , Term Paper , Business
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Access to Customer Information
Investments of two billion-dollar within 5 years lead to the reduction of prices on significant items pertaining to groups belonging to various lifestyles The above promotional strategies facilitated 60% of fewer promotions .reduction in the management cost and re-investment of money for further business prospects...
Pages: 6 (1500 words) , Case Study , Management
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Customer Behavior
The non-economic capital as explained in the theory insists that these capitals can be converted into economic capital and can be arranged into a single axis when plotted, keeping other conditions constant. Bourieus in this context said ‘projection onto a single axis, in order to...
Pages: 8 (2000 words) , Essay , Management
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Customer Relation Management
Apart from routine surveys from customers, Toyota sends its representatives into the field to converse with the customers or potential customers to understand the problems or requirements as well as to have firsthand experience of their lifestyles so that products could be modified accordingly. Apart...
Pages: 17 (4250 words) , Research Paper , Management
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Significance Of Customer Portfolio Management
Data integrity would increase the firm's confidence in the potentiality of its decisions and strategies. In addition, the integrity of customer data is inevitable for the organization to effectively recognize customer needs. Similarly, duplicate management is extremely important for understanding the true value of each...
Pages: 12 (3000 words) , Essay , Marketing
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Best Practices in Customer Service
According to Selden (1998, 60) the quality, as well as the level of customer service, has reduced significantly in the last few decades. This is attributable to inadequate support or understanding at both middle and executive management levels of the business and its customer...
Pages: 9 (2250 words) , Literature review , Marketing
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Customer Relationship Management
Consumers' relationships with companies are more determined by what happens when they do not live up to expectations than when they do (Marketing Week, 2005). For this reason, organizations that maintain a great deal of exposure to the external customer must make solid decisions based...
Pages: 24 (6000 words) , Term Paper , Business
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Costa Coffees Customer Care Capabilities
The push and pull theory has been applied in customer service as a basic approach for pushing up sales in any business unit. The overriding assumption in this theory is that businesses evaluate client needs ahead of time and devise relevant solutions. They then push...
Pages: 9 (2250 words) , Assignment , Business
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Customer Satisfaction in Todays World
Customer satisfaction in today’s world has come to occupy a place of vital importance. The phrase, “the customer is king”, is not just a phrase anymore. It is symbolic of the changing times where consumer courts are waiting to help citizens assert their rights. In...
Pages: 11 (2750 words) , Case Study , Human Resources
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Benefits Of Customer Relationship Management
However, while scholars discuss the subtitles of different meanings, professionals have conducted a variety of studies assessing the definitive opportunities and challenges of adopting the systems. Some organizations consider CRM as a technology remedy, including sales force automation instruments, single databases, and sales and marketing...
Pages: 8 (2000 words) , Essay , Business
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Customer Satisfaction in Baskin Robbins
This paper illustrates that the location of particular shops often determines the decision made by the consumers in retail buying. Retailers are meant to understand the various dynamics consumers go through in making decisions whether to buy in urban or suburban areas. However, the lack...
Pages: 16 (4000 words) , Research Paper , Business
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Virgin Money Customer Relationship Management
As with all companies, Virgin Money had tender beginnings of its own, having first been launched in partnership with Norwich Union in 1995 as Virgin Direct Personal Financial Services (Ringshaw, 2001). The year 1997 saw it begin to offer PEPs and launch Virgin One together...
Pages: 11 (2750 words) , Case Study , Business
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Promoting and Stimulating Customer Loyalty
Store brands enhance profitability through promoting and stimulating customer loyalty. Retailers offer consumers a wide range of national well known and established brands; a range that in the past used to from the source of competitive advantage in each outlet – as well as alternative...
Pages: 8 (2000 words) , Research Paper , Business
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Customer Service Operation and Excellence
While the librarian is expected to provide the service in a timely manner, there is the need for the student to exercise some skills in how to access required materials to carry out his or her role. The librarian, however, is available to provide some...
Pages: 7 (1750 words) , Essay , Business
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Customer Analysis of Noki Company
It is evidently clear from the discussion that customers of a telecommunication system are the governments, commercial businesses; News and media organizations; educational organizations and households worldwide. Information technology has influenced the operations of these customers in varied ways. Information technology, according to a study,...
Pages: 8 (2000 words) , Case Study , Marketing
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Building Loyalty through Customer Experience
The primary aim of the study is to develop an understanding regarding customer relationship management and to determine how it affects customer loyalty. The framework of the study has been designed in such a way that both theoretical and practical exposure can be experienced. To...
Pages: 27 (6750 words) , Essay , Management
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TESCO: Customer Satisfaction and Loyalty
It is very important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has become the market leader in the UK's retail industry....
Pages: 23 (5750 words) , Essay , Business
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Proposal to improve customer loyalty
It is relatively cheap to deal with a customer with specific needs than having myriads of options that only one is selling at desired rate. Areas that should be addressed in segmentation Although research has shown that most organizations have embraced segmentation, the outcome has not been...
Pages: 10 (2500 words) , Essay , Business
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Electronic Commerce: Customer Relationship Management
In general, it is observed that though it is easy to get customers to visit the website for the first time it is difficult to get them to come back. It is necessary to create value for the visitor to revisit ensuring good content such...
Pages: 16 (4000 words) , Term Paper , Management
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Cost, Gurus and Customer Service
The cost of quality is separate from production costs, the company bottom line benefits handsomely when the flaws of a product are discovered early in the production stage. The sooner a production error is found, the less quality cost a company will sustain thus influencing...
Pages: 13 (3250 words) , Essay , Management
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The Improvement of Customer Service in Argos
Argos is the largest retailer in UK, with almost 800 stores spread throughout the country. In this context, Argos has very strong brand recognition (English 2012). In Borehamwood, there is no competitor offering catalogue shopping experience. Argos has been able to sustain its reputation in...
Pages: 33 (8250 words) , Essay , Management
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Analysis of Walt Disneys Customer Relationship Marketing
Disney is facing new challenges in the form of customer turnoffs, less customer attendance and a decline in the interest and urges to visit the park. The customer relationship management of the organization has been quite commendable considering the high pressure in the service industry....
Pages: 21 (5250 words) , Research Paper , Marketing
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Customer Retention in UK Retail Banking
Welcome to the world’s biggest issuer of credit cards, the world’s first user of Internet banking, and the World's Best Internet Bank 2004-2005 according to Global Finance, all of which are claimed on its website. Despite the American bravado that may turn off people, we...
Pages: 8 (2000 words) , Essay , Marketing
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Customer Analysis for the Company Emirates Airline
The company can observe the patterns in the shift of customers’ preferences, if any, to other airline companies, and change its offerings and strategies to deal with this problem and obtain the customers back. Customer analysis is a very important process in the current environment and...
Pages: 8 (2000 words) , Case Study , Marketing
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