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Marketing Coursework Samples

Direct Marketing in Todays Communicational Mix
Direct marketing is defined as “any direct communications to a consumer or business recipient that is designed to generate a response in the form of direct order placement, or request for more information - lead generation or visit to stores or another place of business...
Pages: 9 (2667 words) , Coursework , Marketing
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Social Marketing in Health Intervention, Conservation of the Environment and the Regulation of Human Reproduction
Social marketing in its seminal period was related to health problems as embodied by two of the major early applications, namely contraceptive marketing and high blood pressure. Nevertheless, in the recent decade, even though health applications persist to lead, there has been an expansion in...
Pages: 16 (4000 words) , Coursework , Social Marketing , Sex in Advertising
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Users Choose Cars Which Brand Identity Is Identical to Their Nature
Brands provide three types of benefits – functional, experiential and symbolic benefits. A symbolic benefit is the signal effect of using the brand and can be based on the image of the user or the brand personality of the product itself. Brands are supposed to...
Pages: 11 (2750 words) , Coursework
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International Marketing: AT&T Inc
However, i would then invest to expand its activities to other major cities of Brazil. A&T’s expansion is indispensable for several reasons. Frstly, te recession has hit the economy of the United States like a nightmare. Scondly, A&T can smell that its local market is...
Pages: 9 (2250 words) , Coursework , Booker T Washington
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The Influence of Media Presentations of Menstruation
In many communities, the process was used as one of the reasons why women subjected to male unfair dominance, something that kept women from achieving as much as they would have wished to achieve in their lives. Today, finding women’s products displayed openly on shelves...
Pages: 6 (1500 words) , Coursework , Media Influence
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Competitive Advantage Rises Company in Rivals' Ranking
Considering the factors responsible to the advantages Davidson, (1977) identified that the organization could gain the competitive advantage by means of providing the added value to the product, knowledge, providing information to the customers and lost cost to the products not compromising the value....
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Product Innovation and Mechanical Engineering
Interest in a given market or region will ensure an organization does research on interesting products. The desire of consumer products also directs businesses on the direction to put their market analysis. Conviction aims at relating the needs to the current society as it produced...
Pages: 5 (1465 words) , Coursework , Directs
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Taking a new product to market
This product will be a one-time buy as the chargers are purchased once and the consumers want to be ensured that they are highly durable along with proper functional capabilities. Eery product is developed with the aim of meeting the requirements of a particular target...
Pages: 8 (2000 words) , Coursework , Taking Care
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Marketing Growth Management and Strategic Planning at Healthcare
Being said and done is for the expansion and growth of the healthcare industry, wich needs product and market development and diversification in order to compete on a much higher level than in the past. Te analysis creates an understanding that brings out the concept...
Pages: 4 (1000 words) , Coursework , Strategic Planning , Igor Stravinsky
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Offering Services at the Healthcare Marketplace Sector
This will improve chances of producing a product that fits in the value ranks within the mind of the customers. Tking the example of healthcare insurance firms, cming up with varied age bracket policies is likely to gain market towards the increasing demand for healthcare...
Pages: 8 (2000 words) , Coursework , Hierarchy of Needs
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Profiler: learning skills and weaknesses
And punctuation and the ability to get my own ideas onto paper using the right words, t do this, Icarefully take time to think of what I am about to write and thereafter making sure that I do not flout any grammar and punctuation rules...
Pages: 5 (1250 words) , Coursework
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Offensive Marketing Strategy for Scarlet Hospital
This implies that its services are cheaper than the cost of the same services in facilities found in the city. B concentrating of such fundamental marketing features, te hospital will increase its market share despite the threat presented by the development of the new highway....
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N/a
There is a huge scope for such an environment friendly green vehicles. A the new product is run by battery, i causes very negligible environmental problems. Tere is no poisonous smoke would come out of the products. Global conventional fuel sources are getting exhausted...
Pages: 7 (1750 words) , Coursework , Motorcycle Topics
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Singapore Airlines Case Study
The goals of front-stage can be defined as usability, fexibility, uiqueness transparency, rsponsiveness and enjoyment. Te backstage goals are robustness, sandardisation, ailioty to reuse or recycle, eficient production and scalability. Lstly, prformance is the amalgamation of all above mentioned factors and is the final result...
Pages: 12 (3000 words) , Coursework , Southwest Airlines
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Marketing Plan
The designed pricing system will accommodate middle income and wealthy individuals. Jde products range from the pocket friendly to the expensive perfume brands. Te products are divided into sections with different pricing, ad every person who gets into Jade perfumes will certainly come out happy....
Pages: 12 (3000 words) , Coursework , Perfume , Marketing Plan
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Make a market analysis on the online sport gambling sector for a new product in russia and Uk
Even though a considerably well applied general search campaign facilitates brand search, i also is a factor of brand inheritance and extensive offline marketing operations (Psmcguin, 2012). Rgulation of online sports betting and gambling in Russia lags against some of its neighbouring countries. Athough betting...
Pages: 6 (1500 words) , Coursework , Legalized Gambling , Gambling
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Increase in Container Vessels
This research tells that the capacity of container vessels has been increasing over time to accommodate more cargo and at the same time enable the investors to be able to enjoy the economies of scale of huge vessels. The trend is viable and will continue...
Pages: 11 (2750 words) , Coursework , Transportation Economics , Panama Canal
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Your Marketing Plan
The agricultural segment has also experienced this influence of technology on the business and production process. Nw tractors, lgistics systems such as RFID and database management processes such as ERPs are being used to streamline the functional departments of the business. Fesh&Fit can initially consider...
Pages: 5 (1250 words) , Coursework , Database Management Systems
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Introduction to marketing
Environment is made up of forces and actors outside marketing who affect the ability of marketing management to develop successful relationship with its consumers (Kotler 2009, p Marketing environment is divided into two parts; mcro and macro environment. Cstomers- customer markets include international markets, gvernment...
Pages: 6 (1500 words) , Coursework , Marketing
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Strategic Brand Management
Since it is a new energy drink brand therefore the logo that will be used for this brand will apply the colours that will stimulate and generate a sense of excitement and it will mainly focus and target the young generation since the energy drink...
Pages: 10 (2500 words) , Coursework
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