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Marketing Coursework Samples

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The Fashion Industry - Zara
From the point of view of the currency, the Euro is also strong as compared to the dollar in the US market thus they do not need to worry about the economic front (Arieff, 2010). Socio-Cultural factors The fashion industry is hugely effected due to the social...
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Theory of Consumers Planned Behaviour, the Hierarchy of Affects
In general, it is quite essential to state that in fact, consumers may act based on standard learning, low-involvement, and experiential hierarchy, which means they respond to product or service based on the problem-solving manner, limited knowledge, or on the basis of emotion (Philips, 1997,...
Pages: 5 (1250 words) , Coursework , Adlerian Theory , Consumer Behavior
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The Marketing Mix of a Brand and the Means of the Coca Cola Company
When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It...
Pages: 11 (2750 words) , Coursework , Sociological , Pepsico
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Direct Marketing in Todays Communicational Mix
Direct marketing is defined as “any direct communications to a consumer or business recipient that is designed to generate a response in the form of direct order placement, or request for more information - lead generation or visit to stores or another place of business...
Pages: 9 (2250 words) , Coursework , Weight Loss , Privacy
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How the Word-of-Mouth Influences on Marketing
Word-of-mouth communication can happen in 2 ways. It can be volunteered by the sender of the communication who could be the user of the product or the service as well as it can be provoked by the seller of the product. The effect positive word-of-mouth...
Pages: 10 (2500 words) , Coursework , Reviews , Loyalty
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Understanding Deep Customer Motivations Helps Marketers Make an Effective Marketing Plan
There are four major categories that can be used to determine the factors that affect consumer behavior. These can be broken down into social, personal, psychological, and situational. These categories can be combined in various different ways in order to explain consumer behavior. Some factors...
Pages: 10 (2500 words) , Coursework , Subculture , Marketing Plan
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The Toshiba Organisation in Malaysia

Toshiba has entered highly profitable markets such as digital consumer products and mobile equipment, and in key markets, including the fast growing markets of China and Asia with well planned marketing strategies. It appears that Toshiba will secure continued growth and profitability through in state-of-the-art...

Pages: 13 (3250 words) , Coursework , Value Chain , Supply Chain Management
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The Influence of Media Presentations of Menstruation
In many communities, the process was used as one of the reasons why women subjected to male unfair dominance, something that kept women from achieving as much as they would have wished to achieve in their lives. Today, finding women’s products displayed openly on shelves...
Pages: 6 (1500 words) , Coursework , Stereotyping , Human Sexuality
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The Key Aspects of Mobile Marketing
The marketing profession aims to make efforts which helps in getting the product/service/company get noticed in the eyes of the target audience in a favourable way and so as to put the maximum impact in their minds about what the product stands for, that is,...
Pages: 10 (2500 words) , Coursework , Current Issues , Marketing
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Retail Market Analysis: The Case of Vancouver Trading Inc
The competition level within the prices category tends to impact deeply on the smaller organizations. To remain competitive in the market, prices need to be set according to the industry rates so that pressure level can be maintained. New entrants need to have their prices...
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Definition and Explanation of Uncertainty on the Market
The method of determining the value of assets varies between assets and the associated uncertainty plays its role in the valuation process but the core principle remains the same for all types of assets. In order to price particular types of investment, various methodologies are...
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HSBC Moves Past its Weaknesses
The HSBC bank increased its bad debts in North America as more borrowers declined to repay their loans. The main reason why this has formed part of its weakness is that the organization has failed to detect the deteriorating housing market environment which would have...
Pages: 7 (1750 words) , Coursework , Wall Street , SWOT Analysis
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The Benefits of Effective Purchasing and Supply in a Business
Efficiency in a business can be noted under the dimension of making effective interrelation with different involved parties associated with the procedure of supply chain within any particular organization. In this regard, it can be stated that effective purchasing and supply can be determined in...
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Loyal Customer - One That Feels That He Received a Better Service Than He Expected
While designing service importance has to be given to the presenting a realistic picture of service to the customer, performing the right service the first time, communicating effectively with the customers, giving them pleasant surprises during the process, every problem discussed by the customer to...
Pages: 11 (2750 words) , Coursework , Customer , Tennis
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Internet Marketing: Benefits and Strategies of Global Marketing
The method is competitive and is currently the best competitive way a company can make it through into the business world. This method is, therefore, called electronic commerce (e-commerce). Through these domains and sites, clients can relate their desires into a particular product or services,...
Pages: 9 (2250 words) , Coursework , Online , Google
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Newly Industrialised Countries
The Chinese government has applied a controlled competition culture which against the liberalization provided by the WTO which lifts most of the regulations from the trade & commerce. (Yoost, 2005) Many assets in commercial and industrial sectors are state-owned. This, in turn, gives rise to...
Pages: 10 (2500 words) , Coursework , East Asian Economies , Subsidies
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Factors Which Determine the Success of Product Development of Apple
The market of Apple’s products is extremely competitive and the company faces tough rivalry from every part of the business. The consumer electronics market is characterized by numerous product improvement and prompt technological innovations which significantly impact on the success of new product development of...
Pages: 8 (2000 words) , Coursework , Apple Inc , Apple Computer
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Advertising for Societal Benefits
The environmental non-governmental organizations are not a voice on societal environmental issues, but are knowledgeable about the issues, and are an acceptable voice to society. An example of the increasing incorporation of non-economic environmental objectives in the objectives of companies is demonstrated in the increasing...
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Social Marketing in Health Intervention, Conservation of the Environment and the Regulation of Human Reproduction
Social marketing in its seminal period was related to health problems as embodied by two of the major early applications, namely contraceptive marketing and high blood pressure. Nevertheless, in the recent decade, even though health applications persist to lead, there has been an expansion in...
Pages: 16 (4000 words) , Coursework , Wellness , Postmodern
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Analysis of Food Wastages in U.K
    This paper focuses on food wastages in U.K, both in households and in restaurants.  Food wastages are problems encountered not by the U.K alone but by the United States and Europe as well.  Food wastes is an ongoing problem as the food that goes...
Pages: 13 (3250 words) , Coursework , Recycling , Meat
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