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Marketing Coursework Samples

Direct Marketing in Todays Communicational Mix
Direct marketing is defined as “any direct communications to a consumer or business recipient that is designed to generate a response in the form of direct order placement, or request for more information - lead generation or visit to stores or another place of business...
Pages: 9 (2667 words) , Coursework , Weight Loss , Privacy
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Understanding Deep Customer Motivations Helps Marketers Make an Effective Marketing Plan
There are four major categories that can be used to determine the factors that affect consumer behavior. These can be broken down into social, personal, psychological, and situational. These categories can be combined in various different ways in order to explain consumer behavior. Some factors...
Pages: 10 (2500 words) , Coursework , Subculture , Marketing Plan
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The Toshiba Organisation in Malaysia

Toshiba has entered highly profitable markets such as digital consumer products and mobile equipment, and in key markets, including the fast growing markets of China and Asia with well planned marketing strategies. It appears that Toshiba will secure continued growth and profitability through in state-of-the-art...

Pages: 13 (3250 words) , Coursework , Intelligence Cycle
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The Influence of Media Presentations of Menstruation
In many communities, the process was used as one of the reasons why women subjected to male unfair dominance, something that kept women from achieving as much as they would have wished to achieve in their lives. Today, finding women’s products displayed openly on shelves...
Pages: 6 (1500 words) , Coursework , Media Influence
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Theory of Consumers Planned Behaviour, the Hierarchy of Affects
In general, it is quite essential to state that in fact, consumers may act based on standard learning, low-involvement, and experiential hierarchy, which means they respond to product or service based on the problem-solving manner, limited knowledge, or on the basis of emotion (Philips, 1997,...
Pages: 5 (1571 words) , Coursework , Consumer Behavior , Bobbie Ann Mason
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The Marketing Mix of a Brand and the Means of the Coca Cola Company
When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It...
Pages: 11 (2750 words) , Coursework , Sociological , Pepsico
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The Fashion Industry - Zara
From the point of view of the currency, the Euro is also strong as compared to the dollar in the US market thus they do not need to worry about the economic front (Arieff, 2010). Socio-Cultural factors The fashion industry is hugely effected due to the social...
Pages: 10 (2500 words) , Coursework , Fashion Topics , Fashion Culture
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How the Word-of-Mouth Influences on Marketing
Word-of-mouth communication can happen in 2 ways. It can be volunteered by the sender of the communication who could be the user of the product or the service as well as it can be provoked by the seller of the product. The effect positive word-of-mouth...
Pages: 10 (2500 words) , Coursework , Reviews , Loyalty
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