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Coca Cola Essay Examples

The Coca-Cola Company
Minnick joined Coca-Cola, the competition took place on a global level and for success in global markets, and understanding of culture was one of the key factors for developing globalized marketing and innovative strategies. Minnick realized that the innovations like merely by repackaging and slightly...
Pages: 6 (1500 words) , Research Paper , Marketing
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Coca Cola Companys Challenges
High labor turnover has slowed the progress of the Coca-Cola Co. Often; the management is compelled to make some decisions through the human resource department (Anders, 2013 p 90). There is always a need to improve the labor force and better the work rate especially...
Pages: 7 (1750 words) , Essay , Business
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The Coca-Cola Company
Today there are a lot of competitors dealing and making business in the international market. A lot of products were launched, not only new sodas but apparently there were non-soda brands and products that were in the market taking a relative number of percentage of...
Pages: 8 (2000 words) , Case Study , Marketing
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Herzberg Theory in Coca Cola Company
According to Miner (2007, pp.110), satisfiers are inclusive of the factors that, contribute to motivating employees in the workplace. Among these factors include accountability, offering opportunities for employees to grow and develop, recognizing employees in the Coca Cola Company, as well as appreciating them. Motivators...
Pages: 9 (2250 words) , Literature review , Human Resources
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Marketing Analysis of Coca-Cola Company
 The biggest competitors of the company are PepsiCo, Kraft Foods as well as Unilever. Furthermore, the changing taste, as well as preferences of the company, can also be pose threat to the company. Most of the health advocates in present days tend to suggest people...
Pages: 10 (2500 words) , Assignment , Marketing
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Performance Appraisal in Coca-Cola
Performance appraisal in Coca-Cola is done on an annual basis. The company usually appraises its employees from their performance towards the achievement of the organization goals. These goals are usually set in the begging of the year and the employees, are informed about the goals...
Pages: 8 (2000 words) , Research Paper , Management
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Corporate Social Responsibility Reporting, GRI and sustainability ( Coca Cola)
The Global Reporting Initiative (GRI) is an international not-for-profit organisation, promoting the use of sustainability reporting by organisations, helping and navigating them in sustainable development and business practices (Globalreporting.org, n.d.). The mission of the GRI is to set a standard practice of sustainability reporting (Globalreporting.org,...
Pages: 10 (2500 words) , Essay , Business
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Social Marketing Plan in Coca-Cola
The Coca-Cola initiative of using social media to promote its brand was based on the understanding of the importance of using social media in enhancing the brand image in the internet. However, to effectively succeed in strengthening the brand image in social media, the involved...
Pages: 8 (2000 words) , Case Study , Marketing
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Fundamental Investment: Profitability Analysis for Coca-Cola
The management efficiency ratios are used to find out the level of commitment the top and middle management has towards attaining the company’s goals. This is determined by analyzing the management operating philosophies and policies that have been put in place for the conduct of...
Pages: 11 (2750 words) , Essay , Management
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SWOT Analysis of Coca Cola Company
The paper tells that SWOT analysis is important in determining the level at which the company is in the business environment. Through this analysis, Coca-Cola Company has been able to determine its strengths, prospects, the possible weaknesses, and pressure that the crucial in the company’s...
Pages: 8 (2000 words) , Assignment , Business
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External Business Environment in Coca Cola Company
The marketing strategy of the competitor must be better than coca cola or the company might be facing declining cyclical phase. This is a phase that cannot be tackled easily. The company will have to be more aggressive to fight the problem out. The business...
Pages: 9 (2250 words) , Case Study , Business
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Business Environment of Coca-Cola
Coca-cola is a household name in many countries across the world as a consequence of the wide availability of its soft drinks in these countries. The organization is indeed a big multinational that operates in several countries across the world and has to grapple with...
Pages: 7 (1750 words) , Term Paper , Business
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Organization Management Of Coca Cola Business
The firm is home to many professionals, skilled technical engineers & trade professionals. The latter use their skills to conceptualize operations and equipment thus comes up with nice beverage brands, which are available in the market. It also has an integrated system that works very...
Pages: 8 (2000 words) , Term Paper , Management
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The Coca-Cola Company Struggles with Ethical Crises
The employees were all African Americans. The employees claimed that the company had discriminated against them in pay, promotions, and performance evaluation. To reduce collateral damage, the Coca-Cola Company paid $193 million to settle the racial discrimination lawsuit. Discrimination of the African American employees on...
Pages: 5 (1250 words) , Essay , Business
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Strategic Goals of the Coca-Cola Company
This research tells that the company’s goals involve both nonfinancial and financial targets. For the nonfinancial targets, the company seeks to have better health and reduce the risks involved. Over the years, the company has received a bad reputation which has tainted its image. The...
Pages: 11 (2750 words) , Research Paper , Business
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The Environment in Which the Coca Cola Company Operates
The high competition combined with the risk of losing customers’ confidence poses the most serious threat. The company has to innovate marketing strategies so that its products can be recognized by the target customers. It might opt to follow the blue ocean strategy in order...
Pages: 7 (1750 words) , Case Study , Business
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Strongest Areas and Weaknesses of Coca-Cola
This research tells that sources of the organization's revenues are major issues which are supposed to lead one in understanding the strength of the company under investigation. Others include the company’s market share in several lines of their products, availability of skilled workers, employee’s morale,...
Pages: 15 (3750 words) , Case Study , Marketing
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Product Oriented Approaches of Coca Cola and Burberry
The responsibility of the company towards its employees is a critical point of discussion. Employees within Burberry are noted to be judged on the basis of their performance and not on their race or gender. Each and every employee of the company is provided with...
Pages: 7 (1750 words) , Case Study , Business
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The Position of Coca-Cola at the North Korean Market
The organization of Coca-Cola would enter the market of North Korea with all its products such as coca-cola, thumps up, diet coke, sprite, lime, Fanta, and minute maid with verities of flavours such as guava, pulpy orange, nimbu fresh, juicy orange, mixed fruit, 100% juice...
Pages: 10 (2500 words) , Case Study , Marketing
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Strategies Adopted by Coca Cola and Pepsi Companies
The company created a trademark value for itself which has become invaluable and the goodwill that the company has been able to create for itself is very high. The company has made a name so strong for itself, that even if the company was faced...
Pages: 10 (2500 words) , Term Paper , Marketing
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The Marketing Mix of a Brand and the Means of the Coca Cola Company
When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It...
Pages: 11 (2750 words) , Coursework , Marketing
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The Significant Issues Related to the International Operations of Coca Cola Company
Over the years, the company has applied different strategic paradigms changes including offload of bottling debts, financial re-engineering, and product diversification, mentioning but a few. The financial re-engineering in the 1980s saw the company spun off its bottling operation but retained a minority shareholding. This...
Pages: 13 (3250 words) , Term Paper , Business
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Employee Engagement at Microsoft and Coca-Cola
Teamwork and the ability to manage groups have been likely to the success of Microsoft and Coca-Cola. There are several ways through which organizational leaders can use to motivate their employees. The first one is recognizing employees as individuals and as groups and rewarding them...
Pages: 7 (1750 words) , Case Study , Human Resources
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What Are Some of the Workforce Trends That Coca-Cola Needs To Address
It is evidently clear from the discussion that the workplace trends that Coca-Cola reportedly recognizes and addresses include the following: compliance with local hours of work, contract labor issues, and workplace safety, to name a few. For instance, under hours of work, the company announced...
Pages: 3 (750 words) , Research Paper , Business
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The Development of Business Organizations: Case of Pepsi and Coca Cola Companies
There has been a change in the mindset of management all over the world in the case of strategic management. In the early case, companies all over the world were dedicated to the efficiency of the operations. However, in the present case scenario, there has...
Pages: 13 (3250 words) , Case Study , Management
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Coca-Cola and PepsiCo - Whose Chances to Win in International Markets Are Higher
According to the modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in a more effective and efficient manner than its competitors. The modern concept of marketing holds that the key task of the organization...
Pages: 42 (10500 words) , Case Study , Marketing
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The Advantages of a Supply Chain Management Based on Coca-Cola
Coca-cola is a multinational company that manufactures non-alcoholic beverages. Coca-cola has its headquarters in Atlanta Georgia. The company’s first product was produced by a pharmacist called John Stith Pemberton in the years 1886. The first soft drink was sold to the public on 8th May...
Pages: 10 (2500 words) , Literature review , Business
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The Corporate Perspective of Sustainability - the Coca-Cola Company
Environmental sustainability is analysed based on climate change, environmental degradation and growth of population, overconsumption and the pursuit of indefinite economic growth in a closed system by society. Social sustainability is a measure of the quality of communities (Epstein and Rejc Buhovac, 2014). It implies...
Pages: 10 (2500 words) , Case Study , Business
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Brand Audit on CocaCola Company
This is crucial element in auditing a brand since it determines how consumers are likely to react in choosing the brand among competing brands (Maclaran, Saren, Goulding, Elliott, & Caterall, 2010). Accordingly, the brand pyramid resonance of Coca-Cola brand compared to that of its major...
Pages: 4 (1000 words) , Assignment , Management
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International Marketing Assignment
The long term pricing strategy of the company is value oriented. It maintains the affordable price of its product to become popular in the middle class market and to face its strong competitor Pepsi. This pricing strategy give importance to risk involved in any beverage...
Pages: 8 (2000 words) , Essay , Business
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Global Business Environment and Code of Ethical Conduct
The problems of Nestle in regard to the promotion of ethics can be derived through the Scorecard of Oxfam in Figure 1. It is clear that among the two firms, PepsiCo is at a quite lower position in regard to the promotion of ethics. Specifically,...
Pages: 8 (2000 words) , Term Paper , Business
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Coca Cola's Internationalisation Strategy
It's important to note that multinational companies are responsible for the increased fostering of economic interdependence amongst national markets. Like the world systems theory stipulates, the economies of the world determine and define the way countries will interact and relate with each other, rather than...
Pages: 10 (2500 words) , Case Study , Business
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The Peculiarity of Business Management at Coco-Cola Company
The financial objectives of this company are to improve economic profit and cash flow maximization for the long term. The company wants to invest in such opportunities which will enhance its cash return. The requirement of the business is to generate a high return on...
Pages: 8 (2000 words) , Case Study , Business
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Innocent Drink
Customers were highly satisfied with the products as well as their eco-friendly image. The company had employed latest packing technology o give its products maximum shelf life. Also, all products launched by the company were in their growth phase of the life-cycle. Effective distribution channel...
Pages: 7 (1750 words) , Essay , Business
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Ethical Branding and Corporate Reputation
CEO Roberto C. Goizueta of Coca-Cola was legendary and since his death in 1997 there have been no real changes to the corporate strategy at the senior management level (SD, 2006). The CEOs after that have been justifying stating that since that approach was successful...
Pages: 13 (3250 words) , Essay , Business
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Social Networking Applications
Flexamail, on the other hand, allows for easy access to different social network sites like Facebook and Twitter while Tweetdeck allows for easy management of multiple conversations accounts. Microsoft Silverlight 4 client for Facebook allows for the incorporation of a more serious tone in the...
Pages: 11 (2750 words) , Essay , Social science
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Marketing Mistake that is Evident from Pepsi Co
This paper illustrates that one of the forms of marketing mistakes is evident from Pepsi Co. This was during the phase of entering into the market of China. During the introductory phase in China, they had used several marketing strategies and tools and this had...
Pages: 7 (1750 words) , Essay , Marketing
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Analysis of Strategies Aren't Worth the Paper They're Written Statement
While strategy involves imagination, it is not equal to the imagination. It is, at the same time, imagination and a lot more. It involves an assessment of the situation and identification of basic choices that must be made and the decisions taken on those choices...
Pages: 8 (2000 words) , Literature review , Business
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People Relation to Business and Marketing
An organization is said to be controlled effectively, only if there should be a proper balance between the actions of the environment and competitors. As far as the Four Ps of marketing is taken into consideration, it is relevant that product, price, place, and promotion...
Pages: 11 (2750 words) , Essay , Business
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Effects of Globalization for Business and Consumers
Consumers in a local setting have a tendency of going for new products in the market with the belief that these new products add more value and have an extra utility as opposed to the current products existing in the market. As such, in the...
Pages: 8 (2000 words) , Assignment , Business
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Comparative analysis of Marketing Communications strategies and mix for the
Subsequently, in order to create product differentiation the company went in for logo changes in 1905, in 1906 and subsequently during WW-II. It was in late 90s that Pepsi started a new era in competition by targeting the young and fresh, with the unveiling of...
Pages: 12 (3000 words) , Essay
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What is Business Law
For example, Coca-Cola ingredients are protected and that make them exclusive to the company. On the same note, the company can make use of trademarks to protect the name of the company from being used in any other place in the world. This also applies...
Pages: 8 (2000 words) , Research Paper , Law
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Ways Of Creating An Ethical Culture In Apple Inc
The next step that Apple Inc. took to ensure ethical culture within the organization was to encourage and to request their employees, especially retail employees, to treat their customers with utmost respect; the Apple Company actually encourages its employees to make their customers feel welcome...
Pages: 7 (1750 words) , Essay , Management
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The Strategies of Corporate Social Responsibility
Corporate social responsibility is viewed to be an important approach for a non-profit organization. Some of the corporate giving programs initiated by nonprofit organizations are volunteer grants and matching gifts. Employee Matching Gift Programs initiated by a nonprofit organization is primarily based on doubling donations....
Pages: 10 (2500 words) , Coursework , Business
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Business Financing
For example, (Simple Pound, 2007) reports that The Bank of England has a 5.5% interest rate.  This is quite low considering credit cards charge up to three times that figure.  The chart below shows the highs and lows in an interest rate at The Bank...
Pages: 12 (3000 words) , Coursework , Business
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The Specifics of Monopolistic Non-Price Market Competition and Duopolistic Competition with either Extremely Low or High Price
Duopoly market structures are characterized with either extremely low or extremely high price, which always arises from action-reaction behaviors of the two firms. The products in a duopoly can also be either homogenous or differentiated as is the case with Coca-Cola and Pepsi that produce...
Pages: 11 (2750 words) , Term Paper , Macro & Microeconomics
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Consumers And Big Name Brands
For example, a customer driving a car is gaining direct experience. However it is not possible for marketers to send the direct message for all their products, they opt for indirect experiences, such as Nikkei products are associated with fun, excitement, and sport as portrayed...
Pages: 12 (3000 words) , Essay , Sociology
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Analysis of Implementing Non-Alcoholic Redbull Cola in the UK Market
The demographic changes vis-à-vis population size, age distribution, gender ratio, income group etc. have a massive influence on the changing consumer preferences and thereby on the economy. Kotler et al(2007) emphasize that in the fast-changing global business, demographic compulsions have a significant impact on the...
Pages: 6 (1500 words) , Case Study , Marketing
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The Efficiency of the Order Entry Points
Introduction Purchasing is critical to the effective management of material logistics (Ford, 2002). Positioned at the interface between the customer and the supplier, the responsibility often falls on this function for managing the relationship between the customers and suppliers in the supply chain. The role...
Pages: 21 (5250 words) , Case Study , Management
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Definition and Scope of Marketing Research
It is significant to note that the definitions, while placing an emphasis on the measurement and analysis of markets, goes beyond the confines of market research to solve a particular company’s marketing problem, encompassing the broad field of marketing. [Cannon, 1996; p.100] Accordingly marketing research...
Pages: 9 (2250 words) , Case Study , Marketing
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