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Marketing Case Study Samples

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VS and Toyota: Customers and Sales
It’s very crucial for Toyota to maintain customer relations as their product is such that they need to give after-sales services too. The firm has to communicate with the customers asking about their satisfaction, problems, and needs. They also have to have good relations with...
Pages: 7 (1750 words) , Case Study
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Virgin Group in the UK - When Brand Power Threatens Brand Extension
Differentiation refers to the specific product features, characteristics and attributes that help to improve the perception about a product and to obtain the unique, clear, and distinctive image in the minds of potential customers. It is worthwhile to mention that differentiation comes from innovation followed...
Pages: 10 (2500 words) , Case Study
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Value Chain Analysis of HSBC Holdings Plc
The inbound logistics comprise the suppliers providing the fund to HSBC bank. Consequently, stakeholders such as cross country investors can be classified as suppliers. The investors principally invest in shares and commercial papers.  The operations of the HSBC bank is complemented by various things such as...
Pages: 9 (2250 words) , Case Study , Value Chain , SWOT Analysis
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