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Marketing Case Study Samples

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How Can Starbucks Ensure a Stable Market in Asia
Currently, Starbucks tends to attract those people who look for some sort of leisure or escape during work, which they can find at their stores. In the market quoted above, the masses tend to look for some social interaction amongst each other rather than enjoying...
Pages: 6 (1500 words) , Case Study , Starbucks
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How to Maximize Marketing for Business Growth
Forget the price. The company should understand the consumer’s cost to satisfy that want or need. Price is becoming irrelevant because money spent is only part of cost. What you're selling against if you're selling hamburgers is not just another burger for a few cents...
Pages: 6 (1500 words) , Case Study , Iphone
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How Advertisers Take Benefits of Social Networks to Advertise Their Products
If an individual has interesting news which he/she desires to share with other people (friends, relatives or community), with social networking sites it becomes very simple since he/she can add/enter it on his/her personal bulletin board and it will be distributed or transferred to the...
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How Gourmet Burger Kitchen Has Got Its Increasing Market Share
Customers are the base in every business, and it is due to the customers that businesses operate effectively and efficiently and thus create a market share in the market. Due to this one of the main strategies of businesses is to identify their target customers;...
Pages: 14 (3500 words) , Case Study , Burger King , Family Society
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HD: How to Attract New Customers
A proper segmentation will help in defining the target customers. Once this is done the sections in the showroom should be designed to suit the tastes of the buyers. Further, the sales staff should be recruited and trained to handle each segment according to their...
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How Ralph Lauren Corporation Undertook to Gain Market Penetration and Survive in the Highly Competitive Market
After brand identity, the next stage will be the development of the brand meaning to determine the performance related issues of the brand. The product that needs to be branded will determine the effectiveness of the brand to its consumers. The brand meaning will come...
Pages: 10 (2500 words) , Case Study , Advertising , Advertising Strategies
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How PRW Communications Can Improve Clients' Web-Based Marketing Campaigns
During recessionary times, a larger number of public relations consultancies are fighting for fewer customers, as more businesses either become bankrupt or choose to cut down their spending on advertising.  As a result of the increasing levels of competition, customer expectations about levels of service...
Pages: 10 (2500 words) , Case Study , Public Relations , Advertising
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Hilton Hotels' Perspective Marketing Strategy, Feedback from Consumers, Greater Profits, Repeat Purchases, and Customer Loyalty
The Hilton Group was able to rise above the recession during the early 1990s by creating further value in its hotel operations. In the hotel industry, as with most industries, the poor state of the global economy could easily spell the lack of guests checking...
Pages: 18 (4500 words) , Case Study , Customer , Equilibrium
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How to Be a Successful Salesperson
Sales are the livelihood of all businesses. Due to the negative reputation of sales (telemarketing, being pushy, hard closers, etc.) many view sales and salespersons as unnecessary, annoying, and untrustworthy. However, think of the many times you have needed a salesperson to assist you with...
Pages: 7 (1750 words) , Case Study , Business Ethics , Passion
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