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Detailed Individual Marketing Plan for V8 Muscle Cars
Over the period of time, the best selling passenger car in Australia is Holden’s Commodore which was able to sell 11,500 units during 2007. (Park, 2008). Such trends clearly indicate the potential to tap the market and significantly increase it through effective planning and understanding...
Pages: 9 (2250 words) , Case Study , Holden Caulfield
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Dr.Pepper Snapple Marketing Strategies
Diversification is an effective strategy for marketing. The company advertises the various brands differently thereby ensuring that each brand enjoys a significant rate of success. This helps safeguard the profitability of the company since the success of a brand helps overcome the failures of another...
Pages: 8 (2000 words) , Case Study
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De Beers Campaign: Diamonds as Constant Companions of the Journey of Love and Adventures
Basically, the campaign is designed to impact the way people think about diamonds. Normally, diamonds are symbols of courtship and betrothal, but this campaign tries to extend that symbolism to growing in love over the years of togetherness.  Basically, the campaign is designed to impact the...
Pages: 8 (2000 words) , Case Study , Alexis De Tocqueville , Blood Diamonds
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Description and critical evaluation of Ebay's overall digital marketing efforts
eBay is one of the largest online marketplaces all around the world. It allows trade to occur on local, national and even international scale. This trade happens through auction listings, buy it now basis or through the eBay stores. It has acted as a neutral intermediary...
Pages: 6 (1500 words) , Case Study , Ebay
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DXN's Effective Marketing Plan
The growth and life span of any company lies in the strength of its products. DXN products are superior health food products catering to the ever-increasing demands of this health-conscious world. The efficacy of these products alone is proven through many testimonies received from our...
Pages: 8 (2000 words) , Case Study
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Direct Marketing - Definition, Concepts and Examples
The most important external secondary data sources are official statistics supplied by the Central Statistical Office and other government departments. United Kingdom National Accounts (The Blue Book) is published annually. It is the essential data source for those concerned with macro-economic policies and studies....
Pages: 10 (2500 words) , Case Study
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Designing a Successful Focus Group
Stratified sampling involves selecting participants so that certain subgroups in the population are adequately represented. The goal of obtaining data through survey sampling is to use a sample to make precise inferences about the target population. Properly done, stratified random sampling can produce more accurate...
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Demand Makers of BMW Cars
Higher oil price of crude oil, which is running at $75 per gallon, has killed the prospects of buying the vehicle by US youths who are the main prospective buyers of all types of vehicles. According to both economists and industry officials oil prices at...
Pages: 7 (1750 words) , Case Study
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DiFeo Glass and Mirror Water Yellow Pages Campaign
The online marketing has become more effective than its print counterpart; therefore, many traders have adopted it. In a market that is highly competitive, it would be a prudent decision to adopt online marketing to avoid losing customers to the competitors (Neil 10). DiFeo Glass...
Pages: 7 (1750 words) , Case Study , Advertisements , Advertising Strategies
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Definition and Scope of Marketing Research
The paper demonstrates that it is significant to note that the definitions, while placing an emphasis on the measurement and analysis of markets, goes beyond the confines of market research to solve a particular company’s marketing problem, encompassing the broad field of marketing. [Cannon, 1996;...
Pages: 9 (2250 words) , Case Study , Marketing , Market Research
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Developing a Global Workforce of Avon in Global Markets in 2009
Avons Strategic International Human Resources practices regarding the development of a global management cadre, host country nationals and building company associates and independent representatives in host countries. Avon Products was established in 1886, and today is proud to celebrate its 127th anniversary. ...
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DHL Australia's Marketing Strategy in the Context of Self-Image Concept and Economic Theories of Consumption
DHL Australia relies on innovation and new technology in order to improve its current market position. Many factors influence the acceptance of innovations. Income, economic, and ethnic variables are significant. Innovations seem to be accepted first by the socially prominent, prestigious, powerful, and wealthy groups...
Pages: 9 (2250 words) , Case Study , Australia , Self Image
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