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Marketing Case Study Samples

External Relationships and Relationship Marketing
Informed consent needs to be taken into consideration at the start of any research project. Consent is about participants making a reasonable choice to take part in the study, and, as such, their aspirations need to “fit” with the goals of the research (Mason, 1997)....
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Coca-Cola and PepsiCo - Whose Chances to Win in International Markets Are Higher
According to the modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in a more effective and efficient manner than its competitors. The modern concept of marketing holds that the key task of the organization...
Pages: 42 (10500 words) , Case Study , Pepsico
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Starbucks' Experience - Difference between the Goods and Services' Marketing Approach
The marketing mix in Starbucks describes the functional aspects of marketing over which the company has control such as the four Ps. Marketing of products is primarily concerned with fulfilling the four functions namely product, price, promotion, and place unlike marketing of services which take...
Pages: 11 (2750 words) , Case Study , Starbucks
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Tesco in the Catering Industry
The main sources of information are basically from the website of the company, however, the list of the mainly used sources are stated within this section. There have been a number of different sources that have been utilised to work on this report. These vary...
Pages: 73 (18250 words) , Case Study , Tesco
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Land Rover Confirms Grant Offer to Build New Model
Auto giants from all over the world are facing their toughest time in recent years and the prediction for the next 3 years is also not good. With financial crisis fuelled by subprime and credit crisis along with unstable oil prices, the consumers are shifting...
Pages: 12 (3000 words) , Case Study
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A Marketing Manager in a Budget Airline
That marketing services entails and the role that employees have in addressing these challenges to ensure a consistently high level of customer service within the hotel chain. Te intangibility factor: Itangibility makes it difficult for the customer or client to think, iagine or visualize the...
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A Diversification Strategy Project for SBA in Developing Sounds for Mobile Games Applications
The importance of understanding and responding to buyers needs does not end once the purchase decision has been made. Customers need to be reassured that they have made the right decision particularly in a high spend, high strategic importance environment. The theory of ‘Post Purchase...
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An Element of Control over the Supply Chain
The time saved in processing documented paperwork can also improve the response time within the resource network. NFTA has opened new lines of distribution between Canada and the United States, gving Gap more supply options to diversify their existing raw materials varieties. Tis gives them...
Pages: 4 (1000 words) , Case Study , Gap Inc
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Google, Globalisation and the Nation-State
This is followed by a discussion on the ‘Googlization’ of the world of information and the impact this process has upon the authority and autonomy of the nation-state, icluding three case studies centring on Google’s relations with France, te USA and China. Fnally, te essay...
Pages: 31 (7750 words) , Case Study , Thomas L Friedman , Guests of the Nation
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The Organic Grass Company - Marketing Planning
Analysis of the internal environment is another important concern which, to some extent, can be addressed through SWOT analysis, however, shall also take into consideration the internal strengths and weaknesses of the firm. The managers must involve themselves in the process of planning rather than...
Pages: 10 (2500 words) , Case Study , Organic Foods , Organic Farming
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Marketing Strategy And Changes Of Emirates Airlines
Emirates has been known to provide excellent services, both inside the plane, and outside. It has been a pioneer in introducing innovative in-flight services. Emirates Airlines was the first to introduce wireless laptop service, BBC World news updates, low priced telephone services, and emails and...
Pages: 13 (3250 words) , Case Study
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Factors Of Competitive In Todays Marketplace
Technology has assisted in these areas. As cultures begin to merge through closer connections, modifications to advertisements can be made with a few digital clicks. Technology makes it possible for advertisers to modify the imagery used in their marketing campaigns. Technology has dramatically improved organizational...
Pages: 16 (4000 words) , Case Study
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Innovative Defensive Strategy for IKEA
According to the text, IKEA is a privately held retailer of home products which predominantly sells flat pack furniture, bathroom and kitchen fittings as well as a variety of home accessories. IKEA also holds the distinction of pioneering the flat pack furniture designs at prices...
Pages: 25 (6250 words) , Case Study
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The Secret of Cadburys Success in the Indian Market - Thoughtful Advertising, Brand Positioning, and Packaging
Cadbury’s developed its first recipe for milk chocolate in 1906 and named it as Cadbury Dairy Milk and is the most admired brand of Cadbury’s till today. It acquired Pascal Murray in 1964 which helped it enter into the sugar candy business. In 1969, it...
Pages: 14 (3500 words) , Case Study , Conrad the Secret Sharer
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The Benefits and Limitations of Exhibition as a Marketing Communication Tool
The selling benefits are as follows; interaction with the existing customers, ability to create direct sales and obtain sales orders, the capability of meeting new prospective customers and make up their list and the ability to meet new suppliers, and distributors. The prevalent benefit is...
Pages: 8 (2000 words) , Case Study , Accounting Software
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Promotion of Krijen Games Product, Andromeda 99-XD in the Indian Market
The global markets and business environments are changing rapidity. In recent years, significant changes can be observed in the various business activities due to this changing environment of business. Globalization has made the entire world market very competitive but this has also provided a number...
Pages: 39 (9750 words) , Case Study
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Marketing Communication Model of FMCG Brand of Heineken
According to Duncan & Moriarty, marketing communications do not only depend on traditional media but also depend on the factors like product features and service encountered among others. A strong market communication gets established itself but the organization has to work a lot for sustaining...
Pages: 12 (3000 words) , Case Study
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Company case
The Campaign is consistent with the audience due to its heavy use of social media such as Facebook and Twitter. I is beyond doubt that most teenagers and young adults use social media and this is therefore the most appropriate way of reaching them. b...
Pages: 4 (1000 words) , Case Study
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Understanding the Strategic Analysis Process Starbucks Corporation
Starbucks Corporation primarily operates in the retail industry for coffee and snack stores in various countries. The industry had experienced steady growth in several decades before the 2009 economic crisis. During the economic crisis, the total revenue for the industry reduced by about 6.6 percent...
Pages: 11 (2989 words) , Case Study
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For instance, i acquisition and partnership with a part of Yahoo has made it to have a market share of over 80 percent. Terefore, te position of Google as a company is the image that its products project. Tis image is compared to the competitive...
Pages: 6 (1500 words) , Case Study
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