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Marketing Case Study Samples

Fair Game International Plc - Marketing Mix Planning for the UK Betting Market
After studying the customers and their taste properly Fair Game International Plc can frame the products accordingly. There are chances for both gambling and betting businesses in the UK. The customers are also wider. The company can frame different games in order to attract customers...
Pages: 6 (1706 words) , Case Study , SWOT Analysis , Stock Market
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Levis Worldwide Operations
While China continues to dominate in the apparel trade South East Asia is emerging as an alternative to China as a favored sourcing destination. Exports have also increased from Bangladesh, Sri Lanka and Cambodia. Buyers are now looking to work on long term with vendors...
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Gurus on Marketing in Company
Social factors include the demographic and cultural aspects of the external macro-environment. These particular factors affect customer needs and the size of potential markets. Some social factors relevant to Carrefour Group operations include the following things described in the given paper under analyses. ...
Pages: 15 (4079 words) , Case Study
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What Is the Future of Traditional Marketing
If a company is ready to go for the marketing of its products in the first place it needs to categorize its target customers. The arena of traditional marketing can be classified into several parts and those are determined by various factors, including demographical, geographical,...
Pages: 17 (4779 words) , Case Study , Online Learning , Online Dating
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Hilton Hotels' Perspective Marketing Strategy, Feedback from Consumers, Greater Profits, Repeat Purchases, and Customer Loyalty
The Hilton Group was able to rise above the recession during the early 1990s by creating further value in its hotel operations. In the hotel industry, as with most industries, the poor state of the global economy could easily spell the lack of guests checking...
Pages: 18 (5026 words) , Case Study , Wine , Loyalty
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The Secret of Cadburys Success in the Indian Market - Thoughtful Advertising, Brand Positioning, and Packaging
Cadbury’s developed its first recipe for milk chocolate in 1906 and named it as Cadbury Dairy Milk and is the most admired brand of Cadbury’s till today. It acquired Pascal Murray in 1964 which helped it enter into the sugar candy business. In 1969, it...
Pages: 14 (3500 words) , Case Study , Portfolio , Happiness
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Segmentation in the Mobile Handset Industry
Mobile handset manufacturing is one of the booming businesses both in terms of revenue and market share. The twenty-first century has been often dubbed as information age in which mobile communication is considered to have the chief essence. This industry is also associated with high...
Pages: 11 (2750 words) , Case Study
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Marketing - McDonalds Segmentation
Even being difficult at a different level the application of the concept of market segmentation is applied by companies at both the levels. The market segmentation is based on concepts and is different at domestic and international level. The concept application is similar but the...
Pages: 11 (2750 words) , Case Study
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Communications Strategy That the Owner Symington Utilises for Product The Nation's Normous Noodle
Advertising is known as a non-personal communication as it carries the message for a significant amount of consumers and has to be clear for all target audiences. As it was mentioned before, advertising has got plenty of tools, however, it is still hard to get...
Pages: 9 (2474 words) , Case Study
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An Attractive Destination for Education - the UKs University in the International Market
Economic factors include aspects like the state of the economy, employment options, etc. This is important in the context of international students who select a nation for higher studies based on the economic health of the nation. The UK scores are high which makes the...
Pages: 18 (4933 words) , Case Study , Action Plan Example
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Marketing Strategies for a Tough Environment
One of the concerns of any market today is the issue of corporate responsibility. People are evaluating organizations depending on their involvement in the issue of social responsibility (Maddock and Fulton 224). One of the areas that are articulated in social responsibility is the issue...
Pages: 8 (2000 words) , Case Study , Market Mix , Hybrid Cars
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Understanding the Strategic Analysis Process Starbucks Corporation
Starbucks Corporation primarily operates in the retail industry for coffee and snack stores in various countries. The industry had experienced steady growth in several decades before the 2009 economic crisis. During the economic crisis, the total revenue for the industry reduced by about 6.6 percent...
Pages: 11 (2989 words) , Case Study
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Wedgwood - Cultural Differences in the United Kingdom, Japan, and the United States of America Implications for International Marketing Strategy and Practice
Segmentation models in the tableware industry follow different criteria in trying to identify a target market segment that is measurable, accessible, and large enough to sustain profits. Whereas formal statistics use segmentation criteria that can be measured and tracked, these seem to be insufficient to...
Pages: 11 (2750 words) , Case Study
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Marketing Report for a Company of Televisions and Digital Devices
The LCD television is still on the growth phase of the product life cycle. However, to retain a competitive edge, product enhancements would become necessary. New features could include all-in-one combo offerings to include cable broadcasts and gaming. It would be necessary to scan the...
Pages: 6 (1500 words) , Case Study
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Market Entry Strategy and Management of Honda Faced, While Launching in the US
The number of dealers in the US market was extremely low and there were only 3000 dealers for the whole motorcycle industry of America. More than 50% of those dealers were not willing to open their business in weekdays and they used to work only...
Pages: 9 (2250 words) , Case Study
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Value Chain Analysis of HSBC Holdings Plc
The inbound logistics comprise the suppliers providing the fund to HSBC bank. Consequently, stakeholders such as cross country investors can be classified as suppliers. The investors principally invest in shares and commercial papers.  The operations of the HSBC bank is complemented by various things such as...
Pages: 9 (2250 words) , Case Study , Value Chain , SWOT Analysis
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The Analysis of the Marketing Strategies at the Canadian Dessert Company
The target market for the Montreal desert house consists of well-enlightened people who have access to the internet. The group consists of single people as well as people who have young families, the company will develop products that are recommendable for the growing children. The...
Pages: 7 (1750 words) , Case Study
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Strengths and Weaknesses of Hero Honda Motors
When the joint venture of Hero Honda was formulated, the major advantage that the company had over their competitors was that Honda had a reputation of being technologically advanced worldwide while the Hero group had the experience of operating in the Indian market and they...
Pages: 8 (2000 words) , Case Study , SWOT Analysis , Merger
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New Product Development Process in Apple Inc
Idea Generation – In this step, various ideas about the product is generated such as suggestion from customers, brainstorming sessions, employees and from the research and development team of the company. Concept screening – Based on the overall purpose of the company, the generated ideas...
Pages: 11 (2750 words) , Case Study
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Mercantilism in Marketing
Starbucks, the coffee company opened its first store in Seattle in 1971. This was to address the thirst for coffee of the people in Seattle. Even at the outset, Starbucks worked on the idea of importing the world’s finest coffee to serve to people in...
Pages: 9 (2347 words) , Case Study
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