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Marketing Book Report/Review Samples

The Business Situation in the Context of Coca Cola: a Marketing Plan
There are five forces that greatly influence the overall structure of an industry. These forces are buyers’ bargaining power, suppliers’ bargaining power, the threat of new entrants, threat of substitutes and rivalry among the competitors. Michael Porter, the famous management expert first identified these forces....
Pages: 11 (2750 words) , Book Report/Review
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The Laptop Industry in China

The legal climate of China is found to act in a hospitable manner helping in the import of laptops from foreign countries. The value-added tax is quite low for different electronic gadgets imported from foreign nations. Only a special licensing fee is charged when transporting...

Pages: 4 (1000 words) , Book Report/Review , China
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Marketing Strategies of Cowgirl Chocolates
The companies can target other established restaurants and can also consider exclusive store operation. However, threats are also there for substitute products. Beverage sector and fast food sector are the biggest threats of the industry. Cowgirl chocolate is a chocolate manufacturing and marketing company. It...
Pages: 5 (1250 words) , Book Report/Review , Market Mix
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Marketing Strategy for Nashville Predators
The economic performance of the home city will influence the ticket prices, the number of tickets sold and the amount of corporate sponsorship. For example, (Duncan 3) noted Nashville has a robust economy and the average income per family was $49,804, which was higher than...
Pages: 5 (1250 words) , Book Report/Review , Hockey
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Marketing Plan for Blue Sky Clothing
The organization is currently depending upon the retailers situated in California, the Northwest, Northern New England, and few states in the southern region (Goodwin, 2009, p. Moreover, the organization is concentrating to do corporate social responsibility by doing some contribution to conservation programs....
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Corporate Valuation, Capital Structure and Dividend Policy
During September 2012 the company was successfully able to launch I phone 5 which was the latest version of I phone. I addition to this the company was able to start with I phone accessories, tird party compatible accessories which are available through the Company’s...
Pages: 11 (2750 words) , Book Report/Review
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Analysis of Nikes Air Max Shoes
Some factors that apply in this case are: Lfestyle: I terms of Nike Air Max, te consumer psychology is the need to stay comfortable and enjoy the experience, b it in sports or any other field. Terefore for Nike, i is critical that it targets...
Pages: 3 (750 words) , Book Report/Review , Zora Neale Hurston , Nike
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Influence of the Micro Environmental Factors on McDonalds Organization
The marketing environment can be divided into macro and microenvironment. The macro-environmental factor affects the company activities directly and the microenvironmental factor affects the company activities indirectly. Microenvironment factors and forces comprise suppliers, distributors, competitors etc. ...
Pages: 12 (3000 words) , Book Report/Review , Vegetarianism , McDonalds
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Marketing Planning Report
It is basically a flavored substitute for lemon water. Oher major brands in the portfolio include Ceil, Fze, Brn, Hnest Tea, Vtamin Water, Sart water, Smple Orange etc. Loking at the changing consumer needs, te company can opt for new product development process. A discussed...
Pages: 10 (2500 words) , Book Report/Review
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IMC Strategy and Plan
Be provided with free cupcakes for a limited time period to motivate them to place orders frequently to taste the delicious cupcakes offered by Cupcake Central. Wth a limited budget, te media would be used carefully. Manwhile, efectiveness of each campaign initiated will be frequently...
Pages: 16 (4000 words) , Book Report/Review
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Great Importance of Advertising in Business
It is clear that advertising has gained a place in the 21st century. This has prompted advertising to concentrate on effectiveness. However, there are factors and concepts that influence effective advertising. These factors include socio-cultural factors, competition, legal factors, symbolism, uniqueness, and the target customers....
Pages: 8 (2000 words) , Book Report/Review
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Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart
Wal-Mart has adopted the latest techniques to reach out to its audience. While online advertising has established itself over the years, the social media have not been far behind. Social networking sites have been used to target customers from all strata of society. These have...
Pages: 10 (2500 words) , Book Report/Review
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Market Entry Strategy for Chery Cars
Partnering has become almost necessary while entering in a few markets such as Asia. Partnering can be in many forms such as co-marketing activities or strategic alliance for production or manufacturing. Partnering can be a useful strategy for those markets where the social, as well...
Pages: 7 (1750 words) , Book Report/Review , Hybrid Cars
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Yes You Can How to be a success no matter who you are or where you're from by Bill Townsend
It was claimed by the social activists that if at all the mothers started to use infant formula and then in the later stage they would not be able to change their purchase decision in future (Boyd 283-293). Mthers often could not completely afford to...
Cod homework assignment 2014
Probably this was brought about by the fact that many suppliers were competing in for buyers in the cod fish market. Bsides the lack of restrictions in the fishing industry gave way for huge quantities of cod to be harvested as the chase for profits...
Pages: 5 (1250 words) , Book Report/Review , Market Failure , Homework
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Residential field trips:adding value to marketing education and student experiece
The experience was geared towards making the students have better skills that would ensure that they are able to confront real-life scenarios in the field. Aong some of the skills that the program focused on entrenching to the students, iclude effective decision-making, cmmunication, iterpersonal skills,...
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Marketing report for Qizini Group B.V
Top quality products and a leadership team that travels the world to identify new inspirations and innovations that can improve the taste and quality of its existing and future products (Qizini 2014). Funded in 1997, Qzini has managed to capture the interest and attention of...
Pages: 16 (4000 words) , Book Report/Review
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Capstone Business Case Report
Since appropriate measures were not taken by management before-hand it affected employee base. Tough the earthquake took place far away from Tokyo but its impact was significant. Te buildings at Tokyo shook to almost three times. Tis clearly highlights that the company is investing in...
Pages: 8 (2000 words) , Book Report/Review , Natural Disaster
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Business Case Study
Major issue is the firm is investing on others factors of the organization but it is not undertaking any effective measures in providing employee benefits and facilities. 2fter the earthquake the employees had to stay back in the office whole night for lack of transport...
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Production and operation managment
The first role as a director of operations when making sandwiches at home is managing of the resources. A operation manager will lead the role of managing the raw materials and the personnel. Tis will involve overseeing of inventory, wth purchasing and supplies being the...
Pages: 9 (2250 words) , Book Report/Review , Lean Production , Cheese
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