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Marketing Article Samples

The Success of The Largest Low Cost Airline of CEE
This is the time in the industry cycle when the firms who are unable to maintain their financial viability, are being shaken out of existence. This is evidence in the collapse of Air Polonia in CEE and the bankruptcy of other low cost airlines in...
Pages: 11 (2750 words) , Article
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Literature Review on the role of IMC in building and maintaining brand equity
This paper will strive to delve on the finer aspects of the strategic component of IMC; tking into account the cultural and learning requirements of positioning brands, ad how they can build a competitive edge through brand equity (Luxton, 2005). Ahieving Brand Resonance is the...
Pages: 10 (2500 words) , Article , Article Review Example
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Marketing Strategies on Innocent Smoothies
(Innocent, 2008c, 2008 f) In line with this matter, Inocent Drinks started by selling only 3 different receipes in 1999 and ended up with 30 different recipes in 2007. (Innocent, 2008b) Basically, i is necessary for Innocent Drinks to introduce new flavours regularly...
Pages: 16 (4000 words) , Article , Sherlock Holmes , Johnny
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Market Targeting and Positioning of Tesco Plc
According to the research findings, it can, therefore, be said that Tesco positioned itself in the market as a leader ready to serve a wide spectrum of customers who are attracted by low prices and high profile customers with premium products and prices. It opened...
Pages: 14 (3500 words) , Article , Tesco
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Negative and Positive Social Effects of Brand Equity
Creating a brand for a company is more than just a method of selling a product.  A brand is an identity with whom consumers will form a relationship. Branding is so much more than just advertising.  Branding will make a mark in the cultural consciousness...
Pages: 25 (6250 words) , Article , Mythology , Michael Jordan
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Marketing Research Buyers and Their Budgets
According to Kotler (1980, 708), “arketing is an evolving discipline that must develop new answers as new problems arise”. Rcession and the preceding developments lead to changing consumer life style, caracterized by more sensible or austere consumption. Frms could re-assess their strategies to recognize a...
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The Effect of Internet on Price Competition for Branded Products
Has given consumers the freedom of being able to bid exactly the amount that they attribute with a particular product, gving them the “ cntrol” oer determining prices. Een if brands price their products high, tey may not be able to get that from consumers...
Pages: 3 (750 words) , Article , Playstation , Notebook
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GAP Model of Service Marketing and Infosys Technologies
The international client base of the concern also desires to gain the services of customer service representatives hired from foreign nations. Infosys technologies take up strategic initiatives in setting up offshore call center units which has a lot of distinct advantages....
Pages: 12 (3000 words) , Article
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Business in India
In a price sensitive market like India, correct pricing strategy for a product becomes very important. At present, if you look at the price of the products available at Next, you will assume that the pricing strategy they use is value-based pricing. Because they prices...
Pages: 6 (1500 words) , Article , Marketing Ethics , A Passage to India
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2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop
Moreover, trough this article, cmpetitors of Chrysler also get a market signal regarding the motives and intensions of Chrysler for beating its rivals (Porter, 1998, pThe automobile company has turned into a global industry where players from different industries are trying to in capture the...
Pages: 4 (1000 words) , Article , Spiritual Journey , Personal Journey
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The Role of the Celebrity Endorsement in Attracting Men Consumers in the Fashion Sector
According to the research findings, it can, therefore, be said that celebrity endorsement has been used for advertising the fashion products for several decades because these endorsements have proved a strong and effective tool for the transfer of meaning and magnitude to the product or...
Pages: 12 (3000 words) , Article , Perfume , Article Review Example
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Marketing article: product presentation for an electronic device
In this way, i can help in establishing secure access to a machine (e. cmputer) or an environment (e. cnference hall) and can alert when arbitrary intrusions are detected. Mreover, i comes with a flash memory card slot, alaptop lock compatible slot, ad a highly...
Pages: 5 (1250 words) , Article
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M2a1 OB part A
James depicts that managers should also ensure equity among the employees as a way of motivating them. Euity is attained when the ratio of a worker’s output over inputs is the same with that of other employees (James, 2010). Sudies undertaken by Adams (1965) indicate...
Pages: 4 (1000 words) , Article
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Identify 2 trends in each category: beauty, fashion and commerce, and find a link to future trend predictions in each area. Look for macro trends that connect the categories: beauty, fashion and commerce. They can be connected or mutually exclusive
Technology is another trend that characterizes the beauty industries. Te devices being used in the beauty industry are more complex. Aditionally, tere increased use of communication technologies in advertisements. Mreover, dvelopment in computer technology has changed the market. Apects such as online sales of beauty...
Pages: 4 (1000 words) , Article , Online Shopping , Beauty Pageants
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Article for publication about marketing
Internet marketing was introduced many decades ago but has not receives full appreciation until the recent years. Tose who first used it did not fully utilize the unique characteristics it has and hence it has gained popularity at a slow rate. Te Internet is composed...
Pages: 10 (2500 words) , Article , Internet Marketing
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103 exam question
By understanding and responding to what customers rely want, i is very easy for the company to attain a competitive advantage and enjoy a lead in the market. Mrket segmentation is the ability of a company to identify, slect and subdivide its customers according to...
Pages: 8 (2000 words) , Article
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Charity Marketing Analysis: NSPCC
Marketing orientation of non-profit sector is coordinated in a systematic fashion. I is all about setting organizational goals, acomplishing set objectives and communicating message to specific group of interests. I this study social marketing strategy of a charitable organization will be highlighted. Te study will...
Pages: 12 (3000 words) , Article , Social Marketing , Charity
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Critical Evaluation of the Journal
This study was based on literature review and to be able to find out how previous researchers looked at the issue of the 4Ps and how it applies to the various domains of marketing, h had to classify the various academic works into the various...
Pages: 12 (3000 words) , Article
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The product development process
For instance, te desire for a slimmer device has not changed. Iternal memory is another issue that Apple considers. Oe of the most important features that Apple considerers is the IOS used in the device. Te choice of the IOS enables the product to support...
Pages: 6 (1500 words) , Article , Product Review
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Brand transgressions
The most normally held opinion is that transgressions are fundamentally harmful as they precipitate a string of negative implications that lurk the relationship principal. I the core, te transgression shows disconfirming fact of the partner’s intentions to act according to the conditions of the relationship...
Pages: 4 (1000 words) , Article , Disgrace
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