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Apple Inc Essay Examples

Apple INC
Advertising and other promotional vehicles Apple had adopted an integrated marketing approach in order to advertise and promote its products, services, and brand. It means that the company has combined traditional media channels with digital media (Menn, n.p.). Apple utilizes all widely used online platforms...
Pages: 11 (2750 words) , Term Paper , Management
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Future of Apple Inc
In February 2008, Apple's iTunes Store became the second largest music retailer in the US behind the leader Wal-Mart. Apple's success was credited to the return of CEO Steve Jobs to the company and the invention of the iPod. These spearheaded Apple's new sales model...
Pages: 8 (2000 words) , Case Study , Marketing
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Strategic Management of Apple Inc
For this purpose, the key micro and macro environmental forces that have shaped and analyzed the strategic management course and the business and corporate decisions of the chosen multinational organization, Apple Inc, are identified and evaluated in this section.The main internal factors that have impacted...
Pages: 10 (2500 words) , Assignment , Management
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The history of apple inc
Apple introduced the Apple II microcomputer in March 1977, and Lisa, the first commercial personal computer to employ a graphical user interface (GUI) in 1983. In 1984, the operating system Macintosh was introduced (Apple Inc. History, 2008). Lisa was the first computer which entered the...
Pages: 6 (1500 words) , Research Paper
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Financial Research Apple Inc Shares
Investors in the stock market are always looking for opportunities where they can maximize returns for their investments. Traditionally returns on stocks have been higher than other means of investment followed closely by real estate. Investing in stocks is more liquid and rewarding when compared...
Pages: 8 (2000 words) , Research Paper , Finance & Accounting
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Business Analysis of Apple Inc
Mission and vision statement is unique and echoes its company’s culture. Through critical analysis, Apple Inc. vision and mission statement describe their values. In other words, it’s Apple’s DNA (Lüsted, 90).With regard to analysis on Apple Inc. using various key models and tools and company...
Pages: 10 (2500 words) , Essay , Business
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Apple Inc - Three Service Encounters
Marketing developed initially in connection with selling physical products such as cars, steel, and equipment. Yet one of the major megatrends in the modern world has been phenomenal growth of services. Service jobs now account for 77% of total employment and 70% of GNP. ALDI...
Pages: 10 (2500 words) , Case Study , Business
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Business Environment of Apple Inc
The basic foundation of Apple’s strategy is to offer highly differentiated products to customers by incorporating the latest technological innovations in them. Since the market demands change on a continuous basis, it has ensured that it conducts market research frequently so that it can monitor...
Pages: 11 (2750 words) , Assignment , Business
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Leadership Management in Apple Inc
According to the research findings, it can, therefore, be said that in Apple Inc, effective management is a topic that comes across almost at every monthly meeting. Notably, the concept of business leadership has become an issue of discussion as many scholars investigate the most...
Pages: 20 (5000 words) , Essay , Management
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Strategic Management for Competing against Apple Inc
Generally, Strength, Weakness, Opportunity and Threat analysis, or SWOT analysis, for business have long been regarded as being a systematic method for placing a firm within the context of its environment. Thus, it makes sense to perform a SWOT analysis for Apple Inc. This is...
Pages: 8 (2000 words) , Case Study , Marketing
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Is Apple Inc the Most Innovation Organization
This paper illustrates that the threat of substitute products is extremely high in the segment of hardware, software and consumer electronics due to the presence of numerous rival players. Therefore, the organization of Apple Inc had to offer high concentration over research and development department....
Pages: 11 (2750 words) , Essay , Management
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Management of Information and Technology: Apple Inc
The technology of iPod came in the year 2005 and so the demand and position of Apple Inc enhanced in the market to a significant extent among others (Apple, 2014). iPhone: It is also another extremely important introduction of the organization of Apple Inc...
Pages: 12 (3000 words) , Assignment , Management
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Corporate Governance of Apple Inc
The present research has identified that as of 2006 the board of Directors of Apple consists of seven members (Anderson, Campbell, Drexler, Gore, Jobs, Levinson and York). Of these seven members, only Steve Jobs is an internal organizational member that maintains the position of the...
Pages: 24 (6000 words) , Case Study , Business
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Challenges Faced by the Apple Inc
According to the research findings, it can, therefore, be said that perhaps one of the biggest challenges faced by the company is the death of Steve Jobs in 2011. Chapman state that the charismatic founder of the company was the face of the company, and...
Pages: 16 (4000 words) , Assignment , Management
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Global Supply Chain Networks: Apple Inc
The list that was released the list that consisted 156 companies which accounted for 97% of what the company said it pays for its suppliers (Frazelle, 2002). The company has been able to count its suppliers including the many big name suppliers such as NVidia...
Pages: 7 (1750 words) , Coursework , Management
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New Product Development Process in Apple Inc
Idea Generation – In this step, various ideas about the product is generated such as suggestion from customers, brainstorming sessions, employees and from the research and development team of the company. Concept screening – Based on the overall purpose of the company, the generated ideas...
Pages: 11 (2750 words) , Case Study , Marketing
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The Information System Used by Apple Inc
The company requires both hardware and software components to enable the system to perform according to management expectations. The hardware components include CPU, keyboard, mouse, monitor, storage devices; Different departments require training system in the organization for different purposes (Marakas & O'Brien 2011, p.484). The...
Pages: 7 (1750 words) , Case Study , Information Technology
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Huge Initial Success of Apple Inc
When the company was launched in 1976 by Wozniak and job, both were driven by the fact that the novelty of the product (computers) and its utility value outweighed its cost and appeal to the people. That was the reason that Apple products had huge...
Pages: 7 (1750 words) , Case Study , Business
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The Branding Strategies of Apple Inc
The brand loyalty defines the degree to which the consumers are loyal to a particular brand. The consumers’ loyalty is quite important from the financial perspective as it takes less capital and effort to retain loyal customers than to attract new ones. The loyal customers...
Pages: 20 (5000 words) , Essay , Business
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Apple Inc. s Returns Management Practices
Service quality at Apple is managed by means of the Genius Bar where direct human interaction is undertaken with consumers instead of telecommunication (Strategos International, 2015). Reverse logistics and returns management – its importance in supply chain management Concept It is important to have a clear idea...
Pages: 10 (2500 words) , Case Study , Management
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Innovation and Job Creation in a Global Economy - Apple Inc
The iPods were reported to have generated 200% more jobs abroad compared to the jobs created in the USA. However, the income or salaries paid to Americans, when added up, was more than double the figure paid to workers in other countries. To be more...
Pages: 8 (2000 words) , Case Study , Business
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Major Strategic Business Issues Faced by Apple Inc
Certain research studies state that companies such as Lenovo, Samsung, and Blackberry, are encroaching upon business shares of Apple Inc. (Apple Inc., 2014). After the global financial crisis in 2008, real discretionary spending powers of the consumers have declined and they aim to purchase less...
Pages: 10 (2500 words) , Research Proposal , Management
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International Marketing Strategies of Pepsi and Apple Inc
This paper illustrates that Apple Inc still remains one of the most valuable companies at present. Its main points as to why it stays at this level in contemporary time include the following: empathy, focus and impute. From the inception of its peak in the...
Pages: 7 (1750 words) , Essay , Marketing
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Marketing Innovation in Apple Inc and Its Strategies
Engineering is an important aspect of a product because it focuses not only on its technology but also on the design, looks, and feel of the product. It makes the product effective and comfortable to use. Marketers tend to collaborate with the innovative engineers to...
Pages: 9 (2250 words) , Research Paper , Marketing
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Ways Of Creating An Ethical Culture In Apple Inc
The next step that Apple Inc. took to ensure ethical culture within the organization was to encourage and to request their employees, especially retail employees, to treat their customers with utmost respect; the Apple Company actually encourages its employees to make their customers feel welcome...
Pages: 7 (1750 words) , Essay , Management
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Apple Inc in the Market of 21st Century Businesses
Prahalad’s R=1 theory has been very suitably applied by Apple if we trace the success story of iPod and iTunes, followed by the iPhone in recent past. The 21st century is proving to be particularly success oriented for Apple with its range of iPods and...
Pages: 11 (2750 words) , Research Paper , Business
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Corporate Responsibility and Marketing Strategies of Apple Inc
The company’s effort to innovate high quality products and services is simplified of by exercising four key principles adopted by the company such as integrity, honesty, confidentiality and compliance. The policies maintained by Apple Inc. related to corporate governance, employee misconduct, director’s conflict of interest,...
Pages: 7 (1750 words) , Assignment , Business
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Inter-Relationship between External Environment on Innovation in Apple Inc
It can be broadly affirmed that technology is regarded as one of the imperative factors for innovation and in this context, Apple had utilised the latest technological advancements while producing its different products to customers. The company has adopted the framework of determining technological policy...
Pages: 8 (2000 words) , Case Study , Business
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Apple Inc and Its Main Weaknesses and Improvements
The main issues which are involved in the strategic planning include the vision, mission and the goals of the company. These three are all imperative in ensuring that the company is on the right course in terms of serving the customers, community and the environment....
Pages: 10 (2500 words) , Case Study , Business
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Corporate Level Strategies of Apple Inc and Samsung Group
Reportedly, Samsung has an unparallel ability to market their brands.  Integration of hardware with many open sources like software and OS is also a great strength for Samsung. Superior product innovations and elegant designing is a significant strength for the company. Moreover, the product costs...
Pages: 9 (2250 words) , Case Study , Management
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Innovations and Main Aspects of Development of Apple Inc
The objectives of this study are: to identify an innovative organization and understand its competitive strategy, analyze the future challenges for it, identify the characters that facilitate innovation, and study on an innovative product or service, etc.Apple Computers got the name “Apple” because that time...
Pages: 11 (2750 words) , Case Study , Business
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An Analysis of the Risk Mitigation Efforts Applied by Apple Inc in Its Risk Management Process
The company has a well-developed market for its products through advertisement campaigns, which has contributed to developing its brand. The main goal of the Apple Inc. is to maintain a steady process of creating and releasing in its market networks more consumer-friendly electronics. The other...
Pages: 12 (3000 words) , Term Paper , Management
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Evaluation of the SWOT, PESTEL and Porters Models of Apple Inc
Economic influences: Apple’s products are viewed as luxury items, and therefore if consumers do not have enough disposable income available, they will not opt for Apple products. Consequently, the economic condition of the countries in which the company’s products are available is of utmost importance....
Pages: 11 (2750 words) , Term Paper , Macro & Microeconomics
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An individual management report analysing how operations management is conceived, supported, delivered and developed: Apple Inc
Operations management has evolved as a discipline over a number of years. To supports its operations Apple’s Inc management have established departments aimed at ensuring that all operations within the company run smoothly. These departments are: Marketing; the main goal, why Apple came up with...
Pages: 6 (1500 words) , Coursework , Management
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A Critical Analysis regarding the Innovation Management Practices Adopted by Apple Inc. and Haier Group
The company has shown a constant openness to new ideas, as they believe that new ideas are not only limited to new product development but are equally significant for the improvement of business processes. The firm believes in this principle has produced highly satisfactory results...
Pages: 14 (3500 words) , Term Paper , Management
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Target Segment and Current Human Resource Management Practices in Apple Inc
The company has adopted the marketing campaign to advertise its handset through several advertising methods which indicates the simplicity of use of the product as well as disclose that how the utilization of iPhone could improve the life of people in an easy way. The...
Pages: 8 (2000 words) , Essay , Human Resources
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SWOT and PEST Analysis and Their Relevance to the Marketing Planning Process - Apple Inc
The relevance of SWOT Analysis to the marketing planning process is that this tool enables a business to gather information from its immediate environment, and then to separate the information into internal (strengths and weaknesses) and external influences (opportunities and threats) (Pearce, 2007:25). Once the...
Pages: 9 (2250 words) , Case Study , Marketing
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International Business-Level Strategy and International Corporate-Level Strategy of Apple Inc
The firm was established by Steve Jobs in the year 1975 with the sole aim of developing and selling personal computers. It was fully incorporated in 1977 and renamed Apple Inc. so as to show its focus on the manufacture of major electronics. It is...
Pages: 6 (1500 words) , Essay , Business
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The Elasticity of the Products of Apple Inc and the Economic Trends in Nigeria
The iPhone has a positive value considering the many substitutes in the market. As such, the price of Apple's iPhone determines the demand it will attract in relation to the demand of its competitors. An increase in the price of the iPhone will lead to...
Pages: 11 (2750 words) , Case Study , Macro & Microeconomics
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Responsibilities and Accountabilities of Marketing and Sales Manager in Apple Inc
Setting the goal to increase the market share of the company to 60% in an already developed market such as California is not an easy goal. Having set such a high goal, the level of effort that I would expect from myself increases (Bobby &...
Pages: 10 (2500 words) , Assignment , Human Resources
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Using Economic Theories to Analysis a Company
 “Endogenous growth is long-run economic growth at a rate determined by forces that are internal to the economic system, particularly those forces governing the opportunities and incentives to create technological knowledge”(Endogenous growth, N.d., p.1). In the case of Apple Inc., the major internal force that...
Pages: 8 (2000 words) , Case Study , Marketing
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Pick a company of your choice (probably a public limited company, for easy access to information and verification by me) and then interrogate the business model of this company by telling us how the company makes money showing the interaction between the
It is this unusual revenue generation occurrence; where the traditional products of a company are overtaken by the newly developed products in sales and revenue generation capacity by such a huge margin, which then tells that Apple Inc. has a very unique money-making strategy. Apple...
Pages: 10 (2500 words) , Essay , Finance & Accounting
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The Influence of the Stakeholders, Economic, Political, Legal, and Social Factors on Apple and Virgin's Activities
Unlike in Apple Inc where managers have the largest say in the running of the business, Virgin Atlantic is run by a board of directors. These are people who hold the largest shares in the business. Therefore, they employ a manager to run the business...
Pages: 8 (2000 words) , Term Paper , Business
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Apple company
There was an increase in sales of iPhones from 26.9million in the similar period in the previous year to 33.8 million (Lamido, Nd.). Also, iPads sales increased from 14million in the similar period of the previous year to 14.1million in 2013. However, Macs sales declined...
Pages: 7 (1750 words) , Research Paper , Business
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Comparasion of Apple and Samsung
Companies (2011) (Amounts in $) Samsung Apple Revenue 154,048,895,000 108,249,000,000 Total Assets 145,458,186,000 116,371,000,000 Asset Turnover 1.06...
Pages: 14 (3500 words) , Essay , Finance & Accounting
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Corporate Responsibility and Marketing Strategies
In recent years, it has been found that Apple Inc. has supported the initiatives of global education by providing students and educators with modern innovative technology. For all type of learning, Apple Inc. Provided targeted technology. During the time of natural disasters, it has become...
Pages: 7 (1750 words) , Assignment , Marketing
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Controlling and Harmonising Brand Identity, Image, and Personality 03042
The identity of brand can be observed from four dissimilar perspectives: brand as a product, brand as a person, brand as an organisation, and brand as a symbol. When brand is observed from these viewpoints, it becomes simple to reinforce or develop the value proposition,...
Pages: 14 (3500 words) , Essay , Marketing
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The Supply Chain and the Logistics Management of the Apple Incorporation
Analysis of the internal environment of the company is done using a SWOT analysis. SWOT means strengths, weakness, opportunities, and threats that exist in a business. While strengths and weaknesses are considered to be a part of internal affairs, the external analysis of a firm...
Pages: 9 (2250 words) , Case Study , Business
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Pricing Strategy of Apple Company
By market capitalization, Apple Inc is the second-largest public commercial firm in the world, with a predictable value of US $ 414 billion. The company currently has 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Pricing strategy can focus on three different approaches....
Pages: 9 (2250 words) , Term Paper , Marketing
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DuPont analysis (Apple vs Samsung )
The return on asset for Apple Inc is 0.2995 converted to percentage will be 29.9%. This is a small percentage since it is less than 50%, thus the firm is not able to earn much for the investments it makes. On the other hand, Samsung...
Pages: 7 (1750 words) , Research Paper , Finance & Accounting
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