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Apple
Consumer lifestyle can be divided into several categories; entertainment customers require products with superior graphics and sound capabilities; travelling customers require products which are light, small and have long battery life; and interconnectivity customers require products which ensures fast and reliable communication capabilities (Jeffs,...
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Apple
This customer-centric view of the firm serves as the cornerstone for the firm’s all-round success. There are many factors which define the concept of customer equity management, including customer retention and lifetime value measurement (Neal and Strauss, 2008). Apple has been striking the right...
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Apple company
There was an increase in sales of iPhones from 26.9million in the similar period in the previous year to 33.8 million (Lamido, Nd.). Also, iPads sales increased from 14million in the similar period of the previous year to 14.1million in 2013. However, Macs sales declined...
Pages: 7 (1750 words)
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Apple Pay
This is a flagship mobile payment service that was rolled out by the tech giant in October 2014 to allow particular smartphone users to make payments using their devices in various retail stores. Precisely, it is available for use by those that have iPhone 6,...
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Apple Devices
In analyzing IPad’s competition, one needs to underscore that it combines numerous features, which address several market niches. In effect, it would compete with several platforms that are in existence and would be introduced in the market.The IPad is, first and foremost, a tablet computer...
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Apple company
Interpreting the above ratios, the year 2012 APPLE had a higher profit margin of 0267. The ratio means that for each dollar APPLE used in that year it earned $ 0.28. The gross margin ratio for year 2014 was highest with 1.79. This is interpreted...
Pages: 10 (2500 words)
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Apple Corporation
Thus, corporate social responsibility (CSR) report was presented for the sustainability of business practices of Apple, which redefine the marketing strategy as well. After publishing the CSR report, Apple advised their shareholders for not adopting the resolution for CSR. However, Apple was criticized even after...
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Apple INC
Advertising and other promotional vehicles
Apple had adopted an integrated marketing approach in order to advertise and promote its products, services, and brand. It means that the company has combined traditional media channels with digital media (Menn, n.p.). Apple utilizes all widely used online platforms...
Pages: 11 (2750 words)
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Apple, iphone
The company also thrives in the product matrix that encompasses the provision of all digital products that fill a consumer’s basket. The company ensures that it features two aspects of the market that includes the professional needs, as well as the user needs. The instance...
Pages: 6 (1500 words)
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, Macro & Microeconomics
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Strategic Options for Apple
The impact of Samsung and Google has been quite severe on Apple’s market positioning, especially after the unfortunate demise of its co-founder, Mr. Steve Jobs, i.e. with the recent two years. To be noted, its share price fell consistently along with degrading customer loyalty, wherein...
Pages: 8 (2000 words)
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Apple iPhone6 and 6+
As of September 28, 2013, Apple had total assets of 207,000 million. The company spent $4.5 billion on research and development in the 2014 marketing year. It has a total of 84,400 employees all over the world; 95% of them are full-time equivalent (Apple Incorporated...
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Apple Marketing Program Investment
In the United States, the best-price strategy compared to the low-cost strategy is tantamount to a high-quality standard of product or service offering. This is the reason why customers are willing to pay for high price and it is expected that such is highly associated...
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Economic Environment of Apple
The economic environment, which includes factors like the general state of the economy, rate of inflation and income levels, has a huge impact on Apple’s business. In periods of economic boom, the consumer sentiment, as well as consumer spending, is high. On the contrary, consumers...
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Industry Analysis of Apple
This paper illustrates that the industry in which Apple operates has a number of competitors that includes Google, Microsoft, IBMand Hewlett Packard (HP).These companies have in the past years developed various devices and apps in both computer and cellular technologies that are in direct competition...
Ethical Commitment Apple Company
Apple has often been reported to incorporate economic behavior which is anti-competitive in nature, an aspect which defies the right to competitive behavior of other firms. For instance, the critique of the portable devices being sold by Apple is far-fetched. The iOS supported devices i.e....
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Apple External Environment
Porter’s Five Forces analysis reflects a high degree of competition because of the threat associated with new entrants and substitute products. The strong bargaining power of the customers is also high which further increases the risk and uncertainty associated with this industry. The analysis also...
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Functional Strategy of Apple
Apple Inc.’s main strength lies in its resources, i.e. its innovate software, hardware, and Internet solutions, as well as its dedicated personnel. In addition, the company’s stores serve as advertisements and viable sales locations. The death of Steve Jobs placed the company in a precarious...
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Future of Apple Inc
In February 2008, Apple's iTunes Store became the second largest music retailer in the US behind the leader Wal-Mart. Apple's success was credited to the return of CEO Steve Jobs to the company and the invention of the iPod. These spearheaded Apple's new sales model...
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Apple vs Samsung
Strengths
Apples’ brand image is its main strength owing to the fact that the brand has universally been associated with quality and superiority of design, in fact it is one of the few firms which charge more because their client base expect their products...
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Amazon and Apple
American consumers and the world in general. As the economic crisis subsidized, analysts predicted many shopping trends and behavior such as increased internet use and decreased brand loyalty. Customers were also expecting substantial discounts. Amazon with this in mind adjusted it normal ways of doing...
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The history of apple inc
Apple introduced the Apple II microcomputer in March 1977, and Lisa, the first commercial personal computer to employ a graphical user interface (GUI) in 1983. In 1984, the operating system Macintosh was introduced (Apple Inc. History, 2008). Lisa was the first computer which entered the...
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Apple Case: Accounting
There are a number of challenges, which organisation would have to face due to the use of the traditional costing system. This costing method is supposed to misrepresent the cost as they consider the overhead costs in proportion to the portions of the direct cost....
Pages: 9 (2250 words)
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Steve Jobs and Apple Incorporation
Steve Jobs, the pioneer, and innovative Apple Corporation leader undertook the strategic management of the company to make it attain the current competitive position. He was focused and had confidence thus acting as the role model for other employees. I think leadership entails seeking the...
Pages: 8 (2000 words)
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DuPont analysis (Apple vs Samsung )
DUPONT ANALYSIS: APPLE VS. SAMSUNG Introduction Apple Company is a leading world manufacturer and marketer for mobile phones, portable digital music player, personal computers and laptops and media devices. Software and other services necessary for the proper functioning of the devices are also offered by...
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Apple and Microsoft Analytical Report
As a result, Apple has does not only have custom-made software and hardware, it operates a mostly closed circuit in which its users can only access their IOS based offering. This has made it more specialized than Microsoft with its Mac-Books being generally recognized as...
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Strategic Management of Apple Inc
For this purpose, the key micro and macro environmental forces that have shaped and analyzed the strategic management course and the business and corporate decisions of the chosen multinational organization, Apple Inc, are identified and evaluated in this section.The main internal factors that have impacted...
Pages: 10 (2500 words)
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Leadership Behaviour of Apple Company
Approach to change indicates the management can have different perceptions of employees and their roles in the change process. Higgs and Rowland determined two sets of approaches to change noting that process is influenced by whether it follows the directive and Self-assembly approach or assumes...
Pages: 12 (3000 words)
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Impacts of Globalization on Apple
The paper tells that the era of globalization that spurred Apple’s growth and development could be categorized under Globalization 2.0, identified as having lasted between the years the 1800s to the year 2000, described as “the era when the world continued to "shrink," when multinational...
Pages: 16 (4000 words)
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Microeconomics Factors and Apple Corporation
There is a possibility that a new company might come up with totally new innovation and thus the demand for Apple iTunes may drop. In fact, Apple i-tunes Company as in the oligopoly market requires strategic thinking unlike other market forms in the market such...
Pages: 10 (2500 words)
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, Macro & Microeconomics
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Financial Research Apple Inc Shares
Investors in the stock market are always looking for opportunities where they can maximize returns for their investments. Traditionally returns on stocks have been higher than other means of investment followed closely by real estate. Investing in stocks is more liquid and rewarding when compared...
Pages: 8 (2000 words)
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Initiatives and Strategies of Apple
The paper tells that Apple believes that education improves the life and employability of members of the society where they operate and this explains the high educational investment that the company has been making. Workers within the supply chain of the company are currently taken...
Investment Option in Apple Stock
It is a fact that Microsoft has more international units than Apple. Moreover, Microsoft enjoys the absolute monopoly in the operating system market all over the world. Even then Apple was able to surpass Microsoft in terms of their market capitalization which is definitely a...
Pages: 7 (1750 words)
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Comparasion of Apple and Samsung
Companies (2011) (Amounts in $)
Samsung
Apple
Revenue
154,048,895,000
108,249,000,000
Total Assets
145,458,186,000
116,371,000,000
Asset Turnover
1.06...
Pages: 14 (3500 words)
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Corporate Governance of Apple Inc
The present research has identified that as of 2006 the board of Directors of Apple consists of seven members (Anderson, Campbell, Drexler, Gore, Jobs, Levinson and York). Of these seven members, only Steve Jobs is an internal organizational member that maintains the position of the...
Pages: 24 (6000 words)
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Apple IPhone 5s Advertisement Campaign
For instance, through television adverts, apart from stressing that the IPhone 5s was the best Smartphone in the globe, it further stated the benefits of the phone by discussing some of its features. For instance, apart from its 64-bit processor, the phone also boast of...
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The History of Apple Computers
Tactical below the line advertising for Retailers and Dealers/ Distributors
The company will spend on new merchandising materials that would be provided for the benefit of dealers and retailers. These new materials are both informative and entertaining and would serve best the purpose of...
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How Apple Sets the Pricing
Apple supplements the little wholesale discounts to those that resell the products through monetary incentives which an only be accessed if the resellers advertise the products at or above a fixed price known as the “minimum advertised price” (MAP). This allows the retailers to make...
Pages: 6 (1500 words)
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Apple Inc - Three Service Encounters
Marketing developed initially in connection with selling physical products such as cars, steel, and equipment. Yet one of the major megatrends in the modern world has been phenomenal growth of services. Service jobs now account for 77% of total employment and 70% of GNP. ALDI...
Pages: 10 (2500 words)
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DuPont analysis (Apple vs Samsung )
The return on asset for Apple Inc is 0.2995 converted to percentage will be 29.9%. This is a small percentage since it is less than 50%, thus the firm is not able to earn much for the investments it makes. On the other hand, Samsung...
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Business Analysis of Apple Inc
Mission and vision statement is unique and echoes its company’s culture. Through critical analysis, Apple Inc. vision and mission statement describe their values. In other words, it’s Apple’s DNA (Lüsted, 90).With regard to analysis on Apple Inc. using various key models and tools and company...
Pricing Strategy of Apple Company
By market capitalization, Apple Inc is the second-largest public commercial firm in the world, with a predictable value of US $ 414 billion. The company currently has 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Pricing strategy can focus on three different approaches....
Pages: 9 (2250 words)
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Business Environment of Apple Inc
The basic foundation of Apple’s strategy is to offer highly differentiated products to customers by incorporating the latest technological innovations in them. Since the market demands change on a continuous basis, it has ensured that it conducts market research frequently so that it can monitor...
Pages: 11 (2750 words)
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Exploring Corporate Strategy - Apple Computers
It leads one to suspect that iPod may have come about by chance more than by a designed set of steps to understand dynamic customer needs. Environment scanning is an important and integral part of formulating the strategy. We do not know if Apple Computers...
Hierarchical Management in Apple Incorporated
Each level of hierarchy may have varying power or authority (Pitagorsky, 2007; Philips, 2012), but each is still subject to a unified chain of command and nobody has the freedom to initiate creativity and innovation. This is a clear identification of what a hierarchical management...
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Leadership Management in Apple Inc
According to the research findings, it can, therefore, be said that in Apple Inc, effective management is a topic that comes across almost at every monthly meeting. Notably, the concept of business leadership has become an issue of discussion as many scholars investigate the most...
Pages: 20 (5000 words)
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Challenges Faced by the Apple Inc
According to the research findings, it can, therefore, be said that perhaps one of the biggest challenges faced by the company is the death of Steve Jobs in 2011. Chapman state that the charismatic founder of the company was the face of the company, and...
Pages: 16 (4000 words)
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A comparison between Apple and Samsung
Samsung uses its official website as a global messenger with a clear-cut theme in its vision statement, which in turn affects the business philosophy of the company. The company’s management is highly dedicated to implementing the objectives of the constitution by guaranteeing that the mission...
Pages: 9 (2250 words)
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Strategic Marketing Innovations of Apple Incorporated
Trough the design and the development of its own operating system, hardware, and many software application and technologies, Apple strives to bring to its customers compelling new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. Above 100 million iPods have been...
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New Product Development Process in Apple Inc
Idea Generation – In this step, various ideas about the product is generated such as suggestion from customers, brainstorming sessions, employees and from the research and development team of the company. Concept screening – Based on the overall purpose of the company, the generated ideas...
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Apple Supply Chain Management, Strategic Supplier Selection
It is important to note that when consumers buy Apple products, they buy it because of its design, user interface and cutting edge technology. Thus, these constitute to be Apple’s core competency. The parts for Apple products are quite similar to those of its competitors...
Pages: 6 (1500 words)
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