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Apple Essay Examples

Apple Pay
This is a flagship mobile payment service that was rolled out by the tech giant in October 2014 to allow particular smartphone users to make payments using their devices in various retail stores. Precisely, it is available for use by those that have iPhone 6,...
Pages: 8 (2000 words) , Term Paper , Business
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Economic Environment of Apple
The economic environment, which includes factors like the general state of the economy, rate of inflation and income levels, has a huge impact on Apple’s business. In periods of economic boom, the consumer sentiment, as well as consumer spending, is high. On the contrary, consumers...
Pages: 8 (2000 words) , Case Study , Business
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Impacts of Globalization on Apple
The paper tells that the era of globalization that spurred Apple’s growth and development could be categorized under Globalization 2.0, identified as having lasted between the years the 1800s to the year 2000, described as “the era when the world continued to "shrink," when multinational...
Pages: 16 (4000 words) , Essay , Management
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Ethical Commitment Apple Company
 Apple has often been reported to incorporate economic behavior which is anti-competitive in nature, an aspect which defies the right to competitive behavior of other firms. For instance, the critique of the portable devices being sold by Apple is far-fetched. The iOS supported devices i.e....
Pages: 10 (2500 words) , Case Study , Business
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Industry Analysis of Apple
This paper illustrates that the industry in which Apple operates has a number of competitors that includes Google, Microsoft, IBMand Hewlett Packard (HP).These companies have in the past years developed various devices and apps in both computer and cellular technologies that are in direct competition...
Pages: 14 (3500 words) , Essay , Business
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Financial Research Apple Inc Shares
Investors in the stock market are always looking for opportunities where they can maximize returns for their investments. Traditionally returns on stocks have been higher than other means of investment followed closely by real estate. Investing in stocks is more liquid and rewarding when compared...
Pages: 8 (2000 words) , Research Paper , Finance & Accounting
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The history of apple inc
Apple introduced the Apple II microcomputer in March 1977, and Lisa, the first commercial personal computer to employ a graphical user interface (GUI) in 1983. In 1984, the operating system Macintosh was introduced (Apple Inc. History, 2008). Lisa was the first computer which entered the...
Pages: 6 (1500 words) , Research Paper
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How Apple Sets the Pricing
Apple supplements the little wholesale discounts to those that resell the products through monetary incentives which an only be accessed if the resellers advertise the products at or above a fixed price known as the “minimum advertised price” (MAP). This allows the retailers to make...
Pages: 6 (1500 words) , Case Study , Finance & Accounting
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Investment Option in Apple Stock
It is a fact that Microsoft has more international units than Apple. Moreover, Microsoft enjoys the absolute monopoly in the operating system market all over the world. Even then Apple was able to surpass Microsoft in terms of their market capitalization which is definitely a...
Pages: 7 (1750 words) , Term Paper , Finance & Accounting
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Apple and Microsoft Analytical Report
As a result, Apple has does not only have custom-made software and hardware, it operates a mostly closed circuit in which its users can only access their IOS based offering. This has made it more specialized than Microsoft with its Mac-Books being generally recognized as...
Pages: 7 (1750 words) , Assignment , Information Technology
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The History of Apple Computers
Tactical below the line advertising for Retailers and Dealers/ Distributors           The company will spend on new merchandising materials that would be provided for the benefit of dealers and retailers. These new materials are both informative and entertaining and would serve best the purpose of...
Pages: 7 (1750 words) , Case Study , Business
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Leadership Behaviour of Apple Company
Approach to change indicates the management can have different perceptions of employees and their roles in the change process. Higgs and Rowland determined two sets of approaches to change noting that process is influenced by whether it follows the directive and Self-assembly approach or assumes...
Pages: 12 (3000 words) , Case Study , Management
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Potential Change Management Issues in Apple
Krazit (2008) has mentioned that Wall Street is expecting Apple to report earnings per share of $1.07 on revenue of $6.9 billion in 2008. He has also mentioned that Apple is a company which is under-promising and over-delivering (Krazit, 2008). Moreover, Timmer (2009) has mentioned...
Pages: 17 (4250 words) , Research Paper , Business
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Apple Incorporation from Human Resource Perspective
The need for studying Apple Incorporation from the human resource perspective is because their strategies have been a success in establishing their name in the electronics industry. The pre and post services given to the customers by the staff of Apple are commendable. Customers are...
Pages: 7 (1750 words) , Essay , Management
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Analysis of the Apple Lala Acquisition
A merger is a form of strategy where firms, usually of equal magnitude mutually integrate their business operations on a co-equal basis. On the other hand, the acquisition strategy involves a firm buying control rights or 100% stake from another with the intention of making...
Pages: 11 (2750 words) , Case Study , Finance & Accounting
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Strengths and Weaknesses of Apple Company
Any company’s strengths are its capabilities and resources that a company can use to develop a competitive advantage. It can be a good reputation, any cost advantage in any form, brand name, accessibility to the distribution network, product or service exclusive features. Apple is a...
Pages: 6 (1500 words) , Case Study , Marketing
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A comparison between Apple and Samsung
Samsung uses its official website as a global messenger with a clear-cut theme in its vision statement, which in turn affects the business philosophy of the company. The company’s management is highly dedicated to implementing the objectives of the constitution by guaranteeing that the mission...
Pages: 9 (2250 words) , Research Paper , Business
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Apple Company Advancements In Branding And Marketing
In addition, the international community has also opted to eliminate barriers to trade and commerce through international agreements such as GATT, NAFTA (North American Free Trade Agreement) and WTO (World Trade Organisation). Indeed, these free trade agreements and rationalization of custom and import duties were...
Pages: 29 (7250 words) , Essay , Marketing
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Marketing Plan Overview of Apple iPods
Apple has difficulty, as an international marketer, in finding cooperation with international regulatory authorities in areas of intellectual property and various taxation demands that limit Apple’s exposure in its desired markets. Sales of accessories or additional services related to these products are often affected by...
Pages: 6 (1500 words) , Term Paper , Marketing
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Leadership, Teambuilding, and Communication at Apple
Apple Inc., being a technology-oriented company and being a market leader, it is required to have an ideal leader who is able to make the appropriate decisions and earn his followers trust. The late Steve Jobs was the kind of leader that had ideal characteristics...
Pages: 8 (2000 words) , Literature review , Human Resources
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New Product Development Process in Apple Inc
Idea Generation – In this step, various ideas about the product is generated such as suggestion from customers, brainstorming sessions, employees and from the research and development team of the company. Concept screening – Based on the overall purpose of the company, the generated ideas...
Pages: 11 (2750 words) , Case Study , Marketing
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Leadership Management in Apple Inc
According to the research findings, it can, therefore, be said that in Apple Inc, effective management is a topic that comes across almost at every monthly meeting. Notably, the concept of business leadership has become an issue of discussion as many scholars investigate the most...
Pages: 20 (5000 words) , Essay , Management
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Factors Which Determine the Success of Product Development of Apple
The market of Apple’s products is extremely competitive and the company faces tough rivalry from every part of the business. The consumer electronics market is characterized by numerous product improvement and prompt technological innovations which significantly impact on the success of new product development of...
Pages: 8 (2000 words) , Coursework , Marketing
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Marketing Audit of External Environment of Apple Operations
The company is focused on becoming the market leader in the electronic and technology industry globally. According to the former chief executive officer, Mr. Steve Jobs, computers provided by Apple should be on every desk in the next 8 years.Apple Company will persist in offering...
Pages: 8 (2000 words) , Essay , Marketing
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Ways Of Creating An Ethical Culture In Apple Inc
The next step that Apple Inc. took to ensure ethical culture within the organization was to encourage and to request their employees, especially retail employees, to treat their customers with utmost respect; the Apple Company actually encourages its employees to make their customers feel welcome...
Pages: 7 (1750 words) , Essay , Management
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The Current and Targeted Work Processes in Apple
Apple’s market position during the 1990s was quite low because of its unsteady sales. Presently, Apple has an estimated market capitalization of $446 billion by January 2014, making it the largest publicly traded corporation in the world by market capitalization. One of Apple’s most important...
Pages: 9 (2250 words) , Case Study , Human Resources
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Innovation and Job Creation in a Global Economy - Apple Inc
The iPods were reported to have generated 200% more jobs abroad compared to the jobs created in the USA. However, the income or salaries paid to Americans, when added up, was more than double the figure paid to workers in other countries. To be more...
Pages: 8 (2000 words) , Case Study , Business
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Marketing Innovation in Apple Inc and Its Strategies
Engineering is an important aspect of a product because it focuses not only on its technology but also on the design, looks, and feel of the product. It makes the product effective and comfortable to use. Marketers tend to collaborate with the innovative engineers to...
Pages: 9 (2250 words) , Research Paper , Marketing
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Aligning Supply with Corporate Strategy of Apple Incorporation
The supply chain configurations are found to vary along with the complexity of the sourcing processes undertaken by the company. Here the supply chain configurations mainly four in number are evaluated along with two heads viz. the complexity of the industrial environment and the supply...
Pages: 6 (1500 words) , Assignment , Management
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Microeconomic Factors in Developing of the Apple Corporation
According to the behaviour of the oligopolistic market, the firm has to face a kinked demand curve at the existing market price for its products. Reportedly, suppliers do not have the tendency to increase the price, because other competitors in the industry would not follow...
Pages: 10 (2500 words) , Case Study , Business
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Entrepreneurial Challenges in Computer Industry based on Apple
Entrepreneurship is a creative activity of an innovator who is a visionary to effectively seize opportunities (Cunningham and Lischeron, 1991, p. 45). An entrepreneur is a manager too because a number of managerial skills and abilities such as direction, coordination, supervision, risk-bearing, and control are...
Pages: 12 (3000 words) , Case Study , Business
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Global Smartphone Industry Overview - Apple, Samsung ,Nokia and Blackberry
The survey revealed that around a majority per cent of the total smartphone owners in the United States own Android-based smartphones, while another significant chunk of owners owns an I-phone. The rest of the market is captured by smartphone makers like Blackberry, Nokia and several...
Pages: 10 (2500 words) , Case Study , Business
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Evaluation of the SWOT, PESTEL and Porters Models of Apple Inc
Economic influences: Apple’s products are viewed as luxury items, and therefore if consumers do not have enough disposable income available, they will not opt for Apple products. Consequently, the economic condition of the countries in which the company’s products are available is of utmost importance....
Pages: 11 (2750 words) , Term Paper , Macro & Microeconomics
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The Growth of The Apple Company From The Beginning to The Present Day
Additionally, the paper will discuss strategies used by the organization in adding value and lastly, it will discuss the main issues faced by the company. The operations of Apple Inc. are of interest to many different stakeholders in the industries that it conducts business in....
Pages: 21 (5250 words) , Essay , Marketing
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The Environment of Apple iPhone and its Operations in the Smartphone Industry
 The porter’s five forces analyze the competitive forces present in the industry.Buyer’s power: The mobile network operators and the retailers are the two types of buyers for the mobile manufacturing companies. The network carrier companies are fewer in number and they strengthen their position by...
Pages: 9 (2250 words) , Case Study , Marketing
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The Impact of Sustainability on Apple and Its Focus on Product Innovation
Sustainability is a broad concept and its definition requires a full understanding of the different aspects underlying it. Particularly in this paper, the proponent tries to emphasize sustainability based on the economic perspective of a certain organization. That organization is renowned for substantially higher product...
Pages: 10 (2500 words) , Assignment , Business
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The Influence of the Stakeholders, Economic, Political, Legal, and Social Factors on Apple and Virgin's Activities
Unlike in Apple Inc where managers have the largest say in the running of the business, Virgin Atlantic is run by a board of directors. These are people who hold the largest shares in the business. Therefore, they employ a manager to run the business...
Pages: 8 (2000 words) , Term Paper , Business
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A Critical Analysis regarding the Innovation Management Practices Adopted by Apple Inc. and Haier Group
The company has shown a constant openness to new ideas, as they believe that new ideas are not only limited to new product development but are equally significant for the improvement of business processes. The firm believes in this principle has produced highly satisfactory results...
Pages: 14 (3500 words) , Term Paper , Management
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An Analysis of the Risk Mitigation Efforts Applied by Apple Inc in Its Risk Management Process
The company has a well-developed market for its products through advertisement campaigns, which has contributed to developing its brand. The main goal of the Apple Inc. is to maintain a steady process of creating and releasing in its market networks more consumer-friendly electronics. The other...
Pages: 12 (3000 words) , Term Paper , Management
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SWOT and PEST Analysis and Their Relevance to the Marketing Planning Process - Apple Inc
The relevance of SWOT Analysis to the marketing planning process is that this tool enables a business to gather information from its immediate environment, and then to separate the information into internal (strengths and weaknesses) and external influences (opportunities and threats) (Pearce, 2007:25). Once the...
Pages: 9 (2250 words) , Case Study , Marketing
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International Business-Level Strategy and International Corporate-Level Strategy of Apple Inc
The firm was established by Steve Jobs in the year 1975 with the sole aim of developing and selling personal computers. It was fully incorporated in 1977 and renamed Apple Inc. so as to show its focus on the manufacture of major electronics. It is...
Pages: 6 (1500 words) , Essay , Business
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Using Economic Theories to Analysis a Company
 “Endogenous growth is long-run economic growth at a rate determined by forces that are internal to the economic system, particularly those forces governing the opportunities and incentives to create technological knowledge”(Endogenous growth, N.d., p.1). In the case of Apple Inc., the major internal force that...
Pages: 8 (2000 words) , Case Study , Marketing
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The History Of Steve Jobs' Success
The present state of the company we see is the result of the efforts made by Steve Jobs and his wonderful persona. Apple has gone through several ups and downs and what is truly remarkable is that the company was able to get through one...
Pages: 6 (1500 words) , Research Paper , People
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The Role of Globalization on Developing Multinational Corporations
Globalization also influences MNCs like Apple in terms of geographical dispersion, which means that they cannot concentrate their activities in one country but, rather, have to disperse their activities across different countries. Production in other countries can either be conducted through foreign direct investment or...
Pages: 6 (1500 words) , Term Paper , Business
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Apple's International Businness Strategies
In the UK, Apple is able to use viral publicity effectively, which is low cost, thus exporting from the U.S. and licensing is the most viable solution without having to invest in high-cost operations increases by establishing a UK-based production facility. The market research data...
Pages: 4 (1000 words) , Essay , Business
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Management Theories and Leadership Practices, Which Drive the Operations of the Company
The corporate level strategy of a company defines the possibilities where a company can invest its resources and probable opportunities for contracting or expanding. Apple has been involved in diversification, horizontal integration, vertical integration, and strategic outsourcing. A brief detail of all of these strategies...
Pages: 8 (2000 words) , Case Study , Business
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Apples International Trade
Apple’s international trade support theories of international trade as Ansoff matrix propose that for new products going into new markets, companies could rely on diversification as a corporate growth strategy to ensure competitiveness (Sean & Jennings, 2013). In the case of Apple, the major approach...
Pages: 7 (1750 words) , Case Study , Business
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Industry Analysis Using Porters Five Forces Model
Industry Competitors - The computer hardware industry is mired by intense competition among the existing players, that are mostly big, and in the business for a long time. Over the past decade, while Dell, HP and Compaq, and even IBM have seen their sales increasing,...
Pages: 30 (7500 words) , Term Paper , Technology
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Comparison Of Charisma Of Steve Jobs And Mary Kay
Apple derived its competitive advantages from the following three unique attributes: technology leadership, proprietary technologies and its horizontal and vertical integration. Apple’s technological leadership is demonstrated several times through its early years. Good examples are: the Apple II that drove the PC industry to US$...
Pages: 7 (1750 words) , Case Study , Sociology
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Applied Buyer Behaviour in IPhone Company
It is quite important to state that iPhone users are lavish spenders who mainly buy branded products and are socially indulgent. The main influencers towards the purchase of the iPhone include peer group, friends and family as these provide the firsthand experience of using an...
Pages: 9 (2250 words) , Case Study , Business
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