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Marketing Annotated Bibliography

Digital Marketing annotated bibliography
The information the big data put more emphasis on according to the author is the information that can get used to append business and consumer data from the commercial sources. The aspect hence makes the big data mode of marketing preferable as opposed to other marketing strategies. There is a lot of large number of reports to be used to access Amazon, as well as E bay.According to the author, the internet usage in advertising and marketing has become an inescapable tool due to several ways.
Pages: 7 (1750 words), Annotated Bibliography
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Annotated Bibliography
Thus, it is a good resource for the subject matter. Michael Solomon is Professor of Marketing and Director of the Centre for Consumer Research. He has a primary research interest in consumer behavior, services marketing, branding strategy, symbolic aspects of products, and the psychology of fashion, decoration, and image. Further, he has published numerous articles and academic journals on these research interests.Accordingly, Solomon has established authority in his right especially regarding
Pages: 6 (1500 words), Annotated Bibliography
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