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Advertising Strategies Essay Examples

Advertising Strategies: Celebrity Endorsement
According to Clark & Horstman (2003), celebrity endorsements affect consumer purchase decisions as studied by researchers of both marketing and social psychology fields. The two authors used hypothesis to support their arguments (i) endorsement by celebrities have product recall, (ii) celebrities have credibility in terms...
Pages: 6 (1500 words) , Coursework , Marketing
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Promotional and Advertising Strategies
2. Marketing information is a very necessary tool to accomplish more productivity and to keep the business profitable. Companies analyses the market and demand traits on the basis of recent market trends. Electronics involves technology that keeps on changing rapidly bringing up more competition to...
Pages: 7 (1750 words) , Case Study , Business
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Issue of Gender Inequality in Dell Company
This trend signors that organizations need to do something about its strategies that focused on ensuring gender equality within organizations. It seems that the pressures that were at one point imposed by clubs, associations, and campaigns do not play a key role in ensuring gender...
Pages: 8 (2000 words) , Assignment , Management
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The Marketing Communication Strategies and a Good Marketing Plan
Branding has been considered as the undefeatable weapon being implemented to gain an edge over other companies in the market economy (Frøydis Norland, 2002). The producers are always placed on a marathon to gain a leading position in the global market. What exactly is branding?...
Pages: 18 (4500 words) , Essay , Marketing
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Write a critical review of one article on globalisation (1,750 words) from the list below
Tabassum (2012) discusses the positive implications of the advent of satellite technology to globalization in India. Among the key importance highlighted are the advancements in advertisements through high technology. The advertising sector is subject to notable improvements in the use of technology. Ciochetto (2004) outlines...
Pages: 7 (1750 words) , Essay , Management
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Market research analyst
Such information is of critical importance to companies because it determines the kind of products a company will release into the market. Accoridng to Lee and BradLow, “Analysis of market structure is a key step in the design and development of new products as well...
Pages: 8 (2000 words) , Research Paper , English
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Analysis of Cross Cultural Consumer Behavior and marketing communication
Hence, marketing communications play an important role in creating demand for any market in any market.The main key to success for any firm is the application of appropriate business strategy. To ensure high customer base along with substantial growth in business, a firm needs to...
Pages: 15 (3750 words) , Term Paper
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The promotional method will aim at assimilating the young and educated people who have fine skills applicable in the mobile banking. The established goals are promising on giving good results and improving the banks market influence particularly among the young people (Ostry, 2012). Then analysis...
Pages: 16 (4000 words) , Essay , Marketing
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Various Marketing Mix Strategies in McDonalds
McDonald’s marketing mix strategy aims at reaching children between the ages of 3 and10 years. This is a young age bracket implying that their parents would play a key role in making buying decisions. The McDonald’s understands that such decisions will be informed by cost....
Pages: 13 (3250 words) , Case Study , Business
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Three Polish Market Entry Strategies, Alcohol Branch Issues in Poland, Advantages, and Disadvantages of Foreign Direct Investment
The transformation of the economic system, the liberalization of the legal possibilities of setting up companies and regulation on liquidation procedures resulted in an enormous rise in the business activity. Poland is considered the most attractive investment location in Central Eastern Europe, according to the...
Pages: 8 (2000 words) , Assignment , Macro & Microeconomics
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Role of Internationalization on Advertising, How to Create Effective Advertisement
The researcher will focus on an issue like the impact of internationalization on advertising, theme effects and ad/context congruency etc in order to address key deliverables in the assignment. Quality of advertisement might vary over the time and alteration of themes might affect the effectiveness...
Pages: 8 (2000 words) , Literature review , Marketing
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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets
What is, however, also critical to note that the Apple’s computers could only run on the Operating system developed by Apple only? Therefore, it was not the platform free and users have to use its operating system to run it. Apple now operates into electronics...
Pages: 9 (2250 words) , Assignment , Marketing
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The Globalization of markets. Theodore Levitt
Wind accepted that the pattern to a homogenisation of the people’s needs did not exist, and institutionalisation was one of a few conceivable techniques, alongside separation and blended procedures (Wind, 1986). Levitt (1983) argues that in a time of worldwide rivalry, the marketing system of...
Pages: 8 (2000 words) , Assignment , Marketing
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Career Path Analysis
Career Path Analysis Introduction One of the crucial programs delved into the development of human resources is career planning. For individuals employed in organizations, this phase of development entails a process by which the individual worker patterns and orchestrates one’s separate but related work activities...
Pages: 4 (1000 words) , Essay
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Advertising Management of Shenzhen Octopus
The advertising report for Shenzhen Octopus card is backed by as many as 105 evidence-based advertising principles. In fact, the original advertisement proposal when the card was first launched in Hong Kong had only 30 principles. The significant increase at present should ensure attracting potential...
Pages: 13 (3250 words) , Case Study , Marketing
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Stages of Developing an Effective Advertising Strategy for a Client Company
A good product name gives the company a brand. It is also advisable to come up with more than one product name and then carry out a market test to determine which one the target market prefers. To start naming a product one needs to...
Pages: 11 (2750 words) , Coursework , Marketing
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Has Marketing to Tweens gone to far
Thus, ethics are pivotal to business operations because it governs the range of methods we ought to use and determines as well if we will operate in a sustainable way in the society in which our businesses are located. As mentioned, at the minimum, ethics...
Pages: 11 (2750 words) , Research Paper
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Kissmat Konnections on the UK Market
Sophos Home Products Ltd, the owner of the Kissmat Konnections brand has been operational for the last twelve years. The company started its operations with the launch of a wide range of body care and personal hygiene products under a separate brand name “Sophos”. The...
Pages: 11 (2750 words) , Research Paper , Management
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A Marketing Research Plan
As a result, the company opted for further aggressive marketing tactics like, targeting young male consumers of the age group 18-34 and also, chose to sell unhealthy and fatty food items. This ensued in negative publicity as well as significant loss of customer satisfaction and...
Pages: 9 (2250 words) , Essay , Marketing
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International Marketing: beverage industry
There will also be a number of promotions to accustom the product to the market. The marketing strategies will also be revised from time to time to access its effectiveness.This paper will discuss on the introduction of Telford International Co. Ltd Tao Ti Mandarin...
Pages: 12 (3000 words) , Essay
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Brand McDonalds
In order to improve relationships with its customers and to promote its new brand image, it has started storytelling in its ad campaigns to increase connectivity with the younger generations by telling them how McDonalds’ is preparing their food and the sources they are using...
Pages: 12 (3000 words) , Assignment , Marketing
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An Exploration of Apple's Dominance of the Smartphones
This research study would try to explore the details behind the success of Apple in the Smartphone industry of UK. Moreover, this research study would provide a better understanding of the consumer behavior patterns found in the UK in relation to the Smartphone industry. This...
Pages: 13 (3250 words) , Research Paper , Business
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E-commerce in relation to the advertising strategy. (marketing strategy)
Such gaps in the literature have encouraged the researcher to take up this study, named as “understanding Relationship between E-commerce and incorporation of creativity in advertising Strategy: A marketing perspective”. From empirical perspective, research findings of the paper can be used by future marketers to...
Pages: 5 (1250 words) , Dissertation , E-Commerce
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Challenges that Internet Poses to Advertisers
In the next two years, the internet gained in popularity as a possible advertising medium, and by 1997, websites were already being advertised in the traditional media. As Kaye puts it: “The growth of Internet advertising since its 1994 birth has been truly phenomenal. What...
Pages: 6 (1500 words) , Article , Business
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Business research method
This was necessary to them because the type of business they are in comes up with new upcoming products. They have used a couple of celebrities over the years, and they include; David Beckham, Helen Mirren, Dannii Minogue, Twiggy, Antonio Banderas and the X factor’s...
Pages: 6 (1500 words) , Essay , Business
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Information Technology and the Corporation of Ford Motor Company
It was reported that Ford Motor Company is trying to reduce its production by 10% this year at its Venezuelan assembly plant. It was due to the fact that the government did not allow it to get enough money to import parts. But Gabriel Lopez,...
Pages: 6 (1500 words) , Term Paper , Business
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A Comparative Merchandise Analysis of the Skirt Line of Club Monaco and Banana Republic
Club Monaco employed 7 persons per shift, the first one keeps up with the cash machine, and the second serves as the guard. Four of them assist the customers, and one gets the stocks. Sometimes one of them also serves a valet. If there are...
Pages: 6 (1500 words) , Case Study , Business
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Analyse an advertising campaign for any product or services
The second film has Esteban, a horse whisperer who is seen performing his acrobatics. However, he is surprised to find that his audience is now paying more attention to a ranch worker, Pedro’s trip in New York such that they cannot pay any attention to...
Pages: 8 (2000 words) , Essay , Marketing
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Advertising Campaign Design
In order to attain the aforementioned objectives, the advertising project would target the customer group comprising women populaces primarily. The targeted audience group includes from every sphere of the society belonging to various age-groups ranging from young girls to middle-aged women. These customers will be...
Pages: 7 (1750 words) , Coursework , Marketing
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Advertising/marketing using Social Media
Promoting ad campaigns through Google+ Advertisement methods used by Coca Cola The management of Coca-Cola Company uses a variety of advertisement methods to promote their products worldwide. The organisation spends huge amount to advertise their products through billboards, newspapers, magazines, television, internet and social media (Fayerweather,...
Pages: 6 (1500 words) , Essay , E-Commerce
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Advertising Business Report
Macro Size and Statistics In a news written by Noakes (2014), Made was the brand that was included among the Tech5, the top tech businesses in the UK. As reported, “Made, the design-led ecommerce brand, is the second-fastest growing tech company in the UK, according to...
Pages: 10 (2500 words) , Essay , Marketing
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Creative Project Management for the Creative Advertising Agency London
 The reorganization of workaround processes and across boundaries has numerous benefits. For example, multiskilling (the learning of new skills in addition to functional expertise) can result in reduced staffing as fewer workers can perform the same range of tasks. It can create efficiencies through a...
Pages: 9 (2250 words) , Term Paper , Management
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Outline D Amazon.com
The next strategy which is effective for such online business is cost leadership. A cost leadership strategy can help the company in establishing a very good procurement process. For example, sharing information and electronically processing business transactions can improve the buyer-supplier relationship by allowing the...
Pages: 10 (2500 words) , Dissertation
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Dawn Spray Helps Customers Fight Bad Odor
In most cases, families tend to focus on what their children want. At this point, the market demographics of dawn spray is very different from other spray producers. Since teens and young adults are responsible for setting up trending fashions, other demographic groups copy from...
Pages: 8 (2000 words) , Term Paper , Business
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Importance Of Internal And External Communication Strategies
The communication between the top management and employees is equally important as this helps in internal branding. In the context of multinational companies, it is important that the communication strategy tweaked according to local tastes and customs, keeping the value proposition same throughout the world....
Pages: 6 (1500 words) , Essay , Marketing
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Market Trends of Antonius Restaurant Industry
According to the US census in 2012 data for the restaurant industry, it demonstrates a modest sales growth in the national market place. Comparing both 2011 and 2012 data for the full-service eating places sector, the full-service industry generated $ 164 billion in sales, up...
Pages: 8 (2000 words) , Research Paper , Business
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Mini Cooper: A Modern Interpretation Of An Automotive Legend
“Mini is sending owners a "covert" kit -- mocked up as a wizened-looking book -- that will include special glasses, a decoder, and a "magic window descriptor." Using those, owners will be able to find Web addresses in the ads that lead them to free...
Pages: 8 (2000 words) , Case Study , Marketing
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Individual Project Brief : Pick a n international company of your choice. Describe and analyse the companys advertising campaign for the same product across two different countries. These countries should differ in at least two of Hofstedes cultural dimen
Artifacts include the way people talk to each other, how they get dressed, and their demeanor etc. Then the individual analyzes the reason as to why others behave in that way and for this the person has to observe the values revolving around the behavior...
Pages: 6 (1500 words) , Essay , Marketing
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Marketing Communications Plan for TOPSHOP
Direct and digital marketing has seen to be aiding in growth of all the business’s aspects including the return on investment, sales generation and employment. The Direct Marketing Association's yearly report, The Power of Direct Marketing confirmed these statements. Until a few years back, up...
Pages: 9 (2250 words) , Essay , Business
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Marketing and Sales Strategy of the Hotel Olympia
According to the research findings, it can, therefore, be said that the pricing strategy of the Hotel Olympia will capture and maintain the market share in town. Our pricing strategy for these services will be convenient to the expectations of our potential customers. A flexible...
Pages: 9 (2250 words) , Essay , Management
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The Impact of Magazines on Self Esteem of Young Women
Mandel, a teacher at Arizona State University, believes that the entire idea behind using ultra-thin models is to develop complexes in the minds of women and force them to seek inspiration from these beauties. In this way, advertising seeks to increase the consumer ship of...
Pages: 8 (2000 words) , Essay , Gender & Sexual Studies
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Custom Marketing Plan for Selling Premium Quality Electronic Appliances
Special attention will be paid to avoid any artificial and unnecessary shortages in the market to maintain consumer confidence. To enter the market with aggressive marketing and advertising strategies through the use of informative and persuasive advertising tactics. Electronic, Print, Radio and Internet Media will...
Pages: 9 (2250 words) , Coursework , Marketing
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Strategy Marketing of the Telecom Segment of India
The opportunities that the telecom service providers might attain are described below:• Huge customer base: the range of customers in the Indian market is extremely huge. This is one of the most important advantages for the organizations operating in the telecom segment. As a result...
Pages: 8 (2000 words) , Term Paper , Marketing
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Toyota Big Organization
Toyota is a big organization and continuously growing in its operations and revenues. It is prevalent by its record on the Fortune Global company list. Toyota adopts a simple subsidiary management policy. It supports the subsidiary unit to establish in the initial phases, provides all...
Pages: 8 (2000 words) , Term Paper , Management
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Globalisation of Luxury Fashion Branding
Thus fashion media intersects the local and the global perspectives to produce new matrixes that legitimize the formation of hybrid identities. Therefore, the changes in fashion media can sometimes be oppressive and wipe away cultural identities and traditions and also offer new sources to rework...
Pages: 8 (2000 words) , Essay , Media
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Pricing Strategy and Product Positioning of iPhone
The iPhones are available worldwide through the Apple Stores or Apple website. However, Apple also made an agreement with telecommunications providers in the US, UK and other parts of the world as a way of distributing their product. Customers will sign a contract with Apple’s...
Pages: 6 (1500 words) , Case Study , Marketing
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Johnnie walker
Nonetheless, its innovative advertising campaign has proven to be milestone for the brand to retain its customers and simultaneously, attain tremendous growth in all the markets of its operations (Mongay & et. al., 2012). Weaknesses One of the potential weaknesses associated with the brand can be...
Pages: 8 (2000 words) , Essay , Business
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JC Penny Corporation and Sears
It operates through its subsidiaries which include Sears, Roebuck and Co. and Kmart Corporation. It operates through its subsidiaries which include Sears, Roebuck and Co. and Kmart Corporation. 3.0 Comparison of  Communication Styles3.1 Perceived audiences of each company JC Penney has a wide array of audience. However,...
Pages: 7 (1750 words) , Term Paper , Business
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Contextual Analysis
Advertisement Techniques used in a Nivea Visage DNAge Cell Renewal Cream Print Ad: A Contextual Analysis Advertisements play an important role in ensuring the success of a certain product. Different types of media are utilized by companies in order to secure a significant market share...
Pages: 6 (1500 words) , Essay , Journalism & Communication
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SWOT Analysis L'Oreal
Michael Porter has developed a category scheme comprising three general categories of strategies. These strategies are frequently used by business organizations to achieve as well as preserve a competitive advantage. These three general strategies are described as a segmentation strategy, differentiation strategy, and cost leadership...
Pages: 8 (2000 words) , Case Study , Business
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