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Social Marketing Essay Examples

Social Media Marketing in Emirates Airlines
 The internet can be used to understand the interests of the target market. Emirates airline has been making various changes in service delivery according to the response from loyal customers. With the increasing levels of competition in the market, customer relationship management has become one...
Pages: 8 (2520 words) , Research Proposal , Marketing
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Social Media Marketing Campaigns
This paper illustrates that social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’s or a company’s, products or services are valuable. Today many people have access to the internet and...
Pages: 10 (2500 words) , Research Paper , Marketing
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Charity Marketing Analysis: NSPCC
Body Q1 Social marketing strategies have been adopted by UK government in order to create long term impact on public welfare and health. Social marketing can be defined as a mechanism which is utilized to attract target audience’s attention so as to benefit society along with...
Pages: 12 (3000 words) , Article , Marketing
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Advantages and Disadvantages of the Change4Life Health Promotion Campaign
The major advantage of the Change4life social marketing campaign is that it avoids hectoring people about their weight. Most of the people have poor food knowledge and culture and this situation increase people’s vulnerability to a life-threatening health problem like obesity (Burchi, et al, 2011)....
Pages: 11 (3190 words) , Literature review , Social science
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Marketing Strategies for Brave Software Company
Using the Brave Software Company’s brand name for the new range of products (software based products) will be useful in maintaining a wider customer base. The brand extension makes the acceptability of new products easy. Moreover, it will enhance the parent brand image as well...
Pages: 4 (1144 words) , Term Paper , Marketing
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Social Media Marketing Helps a Business to Develop a Positive Relationship with their Customers
 In the 21st century, there has been an upsurge of business competition, forcing most businesses to venture into international markets as part of their strategy to expand their geographical coverage. As the domestic market becomes saturated, organizations have to resort to international business strategies to...
Pages: 9 (2250 words) , Research Paper , Management
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The Concepts of Marketing Ethics and Social Responsibility in Relation to the Telecommunications Industry
The government in Kuwait has been in the frontline in regulating the operations of industry players. This has been made possible by initially outlining strategic objectives through TRA. These common objectives include licensing of telecommunications services, developing the community as a whole while at the...
Pages: 8 (2179 words) , Literature review , Business
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Harley Davidson Target Market
In marketing, positioning has come to mean the process by which an attempt is made to create an image or identity in the minds of their target market for its brand and range of products, or the organization itself. The aim is to develop a...
Pages: 12 (3504 words) , Term Paper , Management
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Full Stream Service from VIP Clientele
An effective business model integrates the entire company’s operations to achieve its goals. BPM is gaining increasing importance in business operations towards the effective introduction of services in the industry. This incorporates financial and technological aspects, service delivery, marketing services, and follow up on customer...
Pages: 10 (2953 words) , Case Study , Business
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Marketing Plan for Blue Sky Clothing
The organization is currently depending upon the retailers situated in California, the Northwest, Northern New England, and few states in the southern region (Goodwin, 2009, p. Moreover, the organization is concentrating to do corporate social responsibility by doing some contribution to conservation programs. They would...
Pages: 8 (2000 words) , Book Report/Review , Marketing
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Globalisation of Tesco
Globalization Of Tesco Globalization of Tesco It is very necessary for any company to set marketing strategies in such a way that the business gets a broader customer base, i.e. a large clientele, from all walks of life. Marketing trends are wholly based on the...
Pages: 6 (1500 words) , Essay , Business
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The Brand Communication Plan of Divine Chocolate and and Marketing Communication
The report then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies that have fair trade certification....
Pages: 12 (3000 words) , Essay , Marketing
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The Intricate Relation among Culture, Masculinity, Product, Advertisement, and Marketing
Gender is one of the most common themes in an advertisement. In the past, femininity has been the dominant subject in the most advertisement. However, in recent years, there has been an upsurge on the depiction of masculinity in advertising. In this regard, the role...
Pages: 12 (3000 words) , Research Proposal , Marketing
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Expanding into the Asian Market
The two countries that can be the starting point for the companies wanting to expand into the Asian market are India and China. These two countries are chosen as they are the ones with the largest demographics. There is a huge population of educated middle-class...
Pages: 11 (2750 words) , Assignment , Marketing
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The Level of UVI Intensity
Segmentation helps to focus on the specific market and its needs. The goal of segmentation is not to have just any customer but to select a homogeneous group of customers and focus on servicing their needs. The organization can then decide on the right marketing...
Pages: 8 (2222 words) , Case Study , Business
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Effect of the Advances in Communication on Marketing Strategies in China Photo Album Industry
The workers, owners and the marketers of the Chinese photo album had been interviewed and the issues that bother them were addressed. This enhanced the sales of the photo albums even in neutral conditions. The questions around marketing strategies helped the managers to frame marketing...
Pages: 15 (4121 words) , Research Paper , Business
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To what extent the effectiveness of sex appeal in advertising may be reduced by factors like religion, culture, morals and traditions
Generally, it is claimed that such kind of ads arouse consumers’ interests, grab their interests; make ads with sex appeals attractive and memorable (Severn, Belch & Belch 1990). Shimp (2003) makes a step-by-step analysis of sex appeal usage in ads. First, he underlines that these ads...
Pages: 15 (3750 words) , Essay
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The on Impact of Current Trends or Future of Public Relation
In this process, at first, the importance of public relation in a post-modern organization will be explained. Next, the impact of recent changes in public relation practice will be analyzed. The analysis of the future of mutual understandings and two-way communications are necessary for understanding...
Pages: 10 (2500 words) , Term Paper , Social science
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Tesco Marketing Communications
Coherence: ensures that all the different communication channels used by a firm are logically connected (Schultz, 1996A). Consistency, continuity, coherence, and complimentary are the characteristics of marketing communications allowing the organization to achieve its communications goals efficiently and through a variety of channels. Marketing communications...
Pages: 13 (3250 words) , Book Report/Review , Business
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Marketing Theories Applicable in Marketing
The Bowman’s Strategy Clock is a marketing strategy that marketers use in introducing a product in the market. The tool provides marketers with an exclusive view of their brand’s performance thus comparing such with the performance of the other brands in the market. The consumer...
Pages: 4 (1289 words) , Essay , Marketing
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International Marketing Assignment
The long term pricing strategy of the company is value oriented. It maintains the affordable price of its product to become popular in the middle class market and to face its strong competitor Pepsi. This pricing strategy give importance to risk involved in any beverage...
Pages: 8 (2000 words) , Essay , Business
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YouTube Marketing
It is evidently clear from the discussion that the contemporary marketplace has seen the phenomenon of social networking and media revolutionize how people communicate with each other. From a business perspective, this has implications for consumer relationship management as the control is increasing with the...
Pages: 6 (1500 words) , Research Paper , Marketing
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Developing an Integrated Marketing Communication Strategy for Selfridges Departmental
According to the research findings, it can, therefore, be said that  Selfridge target market includes men and women aged 25 year and above. They target people with higher income and operate in the high-end market. The high-end consumers targeted are those that show interest in...
Pages: 18 (4500 words) , Essay , Marketing
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GAMEs Digital Marketing Strategy
According to Perrey and Spillecke (2012), with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies...
Pages: 8 (2000 words) , Essay , Marketing
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E-Business Marketing Strategies
The economic benefits of e-business are a key part of the success and why many companies run in that direction. First, transmitting information is done fast and quickly. This has the capability of reaching, more quickly and completely, a broader group of buyers and sellers....
Pages: 6 (1500 words) , Assignment , E-Commerce
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Gurus on Marketing in Company
Social factors include the demographic and cultural aspects of the external macro-environment. These factors affect customer needs and the size of potential markets. Some social factors relevant to Carrefour Group operations include:Average Consumer Income – [INSERT SOME RESEARCH ON THE IMPACT OF PRICING IN THE...
Pages: 15 (4079 words) , Case Study , Marketing
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Has Marketing to Tweens gone to far
Thus, ethics are pivotal to business operations because it governs the range of methods we ought to use and determines as well if we will operate in a sustainable way in the society in which our businesses are located. As mentioned, at the minimum, ethics...
Pages: 11 (2750 words) , Research Paper
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The Advantage of Using Social Media Advertising
It is crucial for every organization to find out the best possible marketing communication tool for the betterment of the organization from a future perspective. Firstly, it is essential for an organization to know about various positive impacts of social media advertising. The positive impact...
Pages: 9 (2250 words) , Essay , Business
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The Significance of Social Software
Significantly, the internet has influenced profoundly on key sectors such as procurement, supply, direct transactions, and collaboration. On procurement, the Internet lessens the price of purchases by offering supply-chain partners with immediate contact with information regarding sources, accessibility, pricing, and scientific data. Participants in...
Pages: 7 (1750 words) , Literature review , Business
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Analysis of Marketing Management Book
This chapter also talks about the duties and functions of the contemporary marketing management. It states that the function of marketing management is not confined to the Four Ps discussed above only but it is also about developing new strategies and gaining insight into the...
Pages: 12 (3000 words) , Book Report/Review , Marketing
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The Best Marketing Campaign Method for Telecommunication Industry: Vodafone PXT Marketing Campaign
Since the GO-Race strategy is an interactive promotional activity, the company is able to open the communication line between each of the target customers and the company. It is not like the typical marketing campaign wherein the target consumers are gathered into one place just...
Pages: 9 (2620 words) , Research Paper , Marketing
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Sales and Marketing
Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. The Katoomba restaurant is well known for its...
Pages: 6 (1500 words) , Research Paper , Marketing
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Integrated Internal Marketing Communication
Sales promotion is used for delivering action plans. Sales promotion and advertising harmonize each other as promotion is short term to generate sales and advertising are for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a...
Pages: 9 (2250 words) , Research Paper , Marketing
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Unethical Drug Marketing in the Pharmaceutical Industry
An example of the unethical marketing practices would be the targeted advertising and marketing aimed at arthritic patients and convincing them to take drugs like Vioxx that have longer term side effects on the patients. The way in which drug companies marketed the said drug...
Pages: 6 (1500 words) , Research Paper , Business
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The Most Effective Form of Marketing to the 16-25 Year-Old Segment
Holley et al also find that most companies merely offer lip-service that they have changed their marketing function. The authors substantiate their claim by citing the findings of a survey of major UK companies that were found to measure successful performance in short-term financials such...
Pages: 33 (8250 words) , Dissertation , Marketing
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Marketing Plan for Down at Hele
It is evidently clear from the discussion that a marketing plan comprises of basic three analysis; they are the internal environment, customer environment, and the external environment. The external environment comprises of relevant external factors to a business such as competitive, economic, social, political or...
Pages: 10 (2500 words) , Essay , Business
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Latest Trends in Social Media and Business Intelligence
With the passage of time, a lot of new trends are emerging in the business intelligence marketplace. The most recent trends include unstructured data, the data warehouse applications, self-service, and agile business intelligence, the list moves on. In simple words, the basic goal behind these...
Pages: 6 (1500 words) , Term Paper , Business
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Brighter Cleaning Company Marketing Plan
It is evidently clear from the discussion that after products and services have been developed, the final step before releasing to the market for the customers to buy is pricing. Favorable prices are known to be effectively competitive strategies for businesses, who are often striving...
Pages: 9 (2250 words) , Essay , Marketing
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Obesity Prevalence Trends in Texas Adults
On the other hand, the Black community’s statistics considerably reflects the same level of difference which has been found in the statistics of the White community. Overall, obesity found in the population of Texas is almost of similar level that has been common in the...
Pages: 7 (1750 words) , Article , Health Sciences & Medicine
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Direct Marketing in Todays Communicational Mix
Direct marketing is defined as “any direct communications to a consumer or business recipient that is designed to generate a response in the form of direct order placement, or request for more information - lead generation or visit to stores or another place of business...
Pages: 9 (2667 words) , Coursework , Marketing
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Marketing Strategies for a Tough Environment
One of the concerns of any market today is the issue of corporate responsibility. People are evaluating organizations depending on their involvement in the issue of social responsibility (Maddock and Fulton 224). One of the areas that are articulated in social responsibility is the issue...
Pages: 8 (2000 words) , Case Study , Marketing
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Marketing Strategy for Canadian Museum for Human Rights
In the process of the market, it is very necessary to identify and categorize the target audience. The effectiveness of implemented target largely depends on identifying the proper target group of audience and market. In this respect, marketers must try to understand the available potential...
Pages: 9 (2250 words) , Case Study , Marketing
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Effectiveness of Entrepreneurial Approaches of Small Organizations towards Their Marketing Communication Procedure
The vision of the firm for a new venture is to create a strong online presence and marketing communication with consumers to improve their position in the local as well as global market. The short term goal of the organization includes creating company owned website...
Pages: 9 (2250 words) , Research Paper , Marketing
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The Marketing Mix of a Brand and the Means of the Coca Cola Company
When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It...
Pages: 11 (2750 words) , Coursework , Marketing
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International Marketing Strategies
Product life cycle theory is a marketing theory in which products or brands progress through a sequence of stages that includes introduction, growth, maturity, and decline. During product introduction, the market becomes familiar with the product and sales proceed through a slow growth. Following the...
Pages: 22 (5500 words) , Dissertation , Marketing
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Global Marketing a Decision-Oriented Approach
In the context of making organizations more creative and innovative, Microsoft assesses the areas in which the organization can benefit the most from greater emphasis on creativity and innovation. Competitive benchmarking serves both as a way of identifying what creative and innovative things competitors are...
Pages: 6 (1500 words) , Essay , Management
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Corporate Social Responsibility and Sustainable Development
Investors, stakeholders, academicians and researchers have all become conscious of finding synergies between CSR and quality management. They are also attempting to integrate CSR and corporate governance into quality management systems. To meet this end, several tools and national standards have emerged such as GRI...
Pages: 8 (2314 words) , Coursework , Management
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DHL Australia's Marketing Strategy in the Context of Self-Image Concept and Economic Theories of Consumption
DHL Australia relies on innovation and new technology in order to improve its current market position. Many factors influence the acceptance of innovations. Income, economic, and ethnic variables are significant. Innovations seem to be accepted first by the socially prominent, prestigious, powerful, and wealthy groups...
Pages: 9 (2493 words) , Case Study , Marketing
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Marketing in Practice - Cadbury Company in the UK
Understanding consumer motivation and behavior is not an option- it is an absolute necessity for competitive survival (Engel, Blackwell and Miniard, 1986). Gummesson (1994) has proposed that successful management of process demands that the seller emphasizes the use of customer behavior data for bonding the...
Pages: 11 (2750 words) , Case Study , Business
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The Security Issues in Direct and Digital Marketing
Companies are becoming aware of this pressing problem and aligning their business and marketing strategies along these lines to counteract the general suspicion of the part of the potential users and buyers of their products. These horrifying figures regarding the increasing trend of identity theft have created...
Pages: 21 (5250 words) , Essay , Marketing
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