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Samsung Essay Examples

Strategies that Could Be Applied by Samsung
As an internationally functional company, Samsung always provides exceptional customer supports by its friendly employees and superior after as well as prior sales services mechanism. In terms of customer viewpoints, the company attempts to offer prompt responses for delivering accurate service systems. In order to...
Pages: 9 (2250 words) , Term Paper , Business
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A comparison between Apple and Samsung
Samsung uses its official website as a global messenger with a clear-cut theme in its vision statement, which in turn affects the business philosophy of the company. The company’s management is highly dedicated to implementing the objectives of the constitution by guaranteeing that the mission...
Pages: 9 (2000 words) , Research Paper , Business
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Sustainability Vision and Pollution Prevention by Samsung
Since its creation, Samsung has put in place measures towards safeguarding the environment and society. This can be viewed as a sustainability vision since it ensures that all strategies put in place have environmental benefits.  Samsung has a vision on which the state of the...
Pages: 11 (2750 words) , Assignment , Business
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Target Consumers of Samsung and Philips
The target consumers depend on the positioning of the brand. A brand may be positioned as sporty, smart or fashionable. For example, a cosmetic brand could position its products as fashionable and trendy by advertising through fashion icons. In the 1990s, Samsung was considered as...
Pages: 7 (1750 words) , Assignment , Business
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Matching Capabilities with the Key Success Factors of Samsung
Samsung’s ability to procure high-quality raw materials has allowed it to develop high-quality innovative products (Samsung, 2008). It has also allowed it to increase its competitive advantage by developing product differentiation. By maintaining a robust supply chain management, Samsung has been able to increase its...
Pages: 12 (3000 words) , Case Study , Business
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How Smart Companies Use Environmental Strategy
The paper presents that sustainability at Sony is achieved through activities such as, corporate governance; implementing strict guidelines while production, manufacturing and distribution; community involvement worldwide; and various environmental campaigns. The company is focused on building technology, which will lead to high power saving capacities....
Pages: 11 (2750 words) , Term Paper , Business
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The Type of Culture That Would Lead To Effective Organization Development
This paper illustrates that the culture that would lead to effective organizational development is one where there is a knowledge sharing. Knowledge sharing refers to the organization ensures effective communication within the employees and employees are willing to share information to improve effectiveness within the...
Pages: 6 (1500 words) , Research Paper , Management
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24 hour transportation
For instance, designers, consultants, supply engineers and purchasing officers. The generator can only be efficiently transported to Bitam through repackaging. This can only occur via the use of proper personnel who can break down the machine in smaller pieces and reduce the weight and airlift...
Pages: 4 (1000 words) , Essay , Professional
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Consumers And Big Name Brands
For example, a customer driving a car is gaining direct experience. However it is not possible for marketers to send the direct message for all their products, they opt for indirect experiences, such as Nikkei products are associated with fun, excitement, and sport as portrayed...
Pages: 12 (3000 words) , Essay , Sociology
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Successful Marketing Strategy
Marketing, as understood from the available literature, is basically a process that starts with understanding the needs as well as requirements of the customers, coming up with a product or service that satisfies those needs and requirements and also ensuring that even after the sale...
Pages: 7 (1750 words) , Assignment , Marketing
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New Start Up Manufacturing Innovative Smart Television
In light of the above review, we can comprehend the market on Smart TV is developing continually so we have the chance of producing sales in the wake of infiltrating the market and making an impression in the buyer's personality. Give us a chance to...
Pages: 8 (2000 words) , Essay , Business
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Mergers and Acquisitions Happened in the Computer and Mobile Industry
Trolltech has an in-depth understanding of open source software. The main intention of Nokia through the acquisition is to strengthen its technology platform. It was, in fact, a backward integration effort by Nokia. Nokia realized that going forward, in house technology will give them better...
Pages: 11 (2750 words) , Research Paper , Business
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Apple Pay
This is a flagship mobile payment service that was rolled out by the tech giant in October 2014 to allow particular smartphone users to make payments using their devices in various retail stores. Precisely, it is available for use by those that have iPhone 6,...
Pages: 8 (2000 words) , Term Paper , Business
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End of Module Project
This game is so popular that it has sold 12 million copies throughout the world. Microsoft’s acquisition of Mojang, at a cost of $2.5 billion USD, is expected to provide Microsoft with billions upon billions of dollars in revenue. Sony, the producer of the Playstation...
Pages: 7 (1750 words) , Assignment , Marketing
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The Environment of Apple iPhone and its Operations in the Smartphone Industry
 The porter’s five forces analyze the competitive forces present in the industry.Buyer’s power: The mobile network operators and the retailers are the two types of buyers for the mobile manufacturing companies. The network carrier companies are fewer in number and they strengthen their position by...
Pages: 9 (2447 words) , Case Study , Marketing
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How to Assess Information and Be Able to Create Strategies to Increase Personal Networking
Working in the unlimited space will require an understanding of both customers and employee, and they can choose to work in a shift that will also call for understanding. The business should use external sources like the internet and the web to research the contact...
Pages: 7 (1750 words) , Essay , Management
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HRM Practices That Empower Organisations to Enhance Their Productivity
The success of an organization is measured by the quantum of business it is able to create and the amount of profit that comes out of it. To accomplish this, every employee has to contribute his mite in no small way.  Any weaker link in...
Pages: 18 (4500 words) , Case Study , Human Resources
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Applied Buyer Behaviour in IPhone Company
It is quite important to state that iPhone users are lavish spenders who mainly buy branded products and are socially indulgent. The main influencers towards the purchase of the iPhone include peer group, friends and family as these provide the firsthand experience of using an...
Pages: 9 (2250 words) , Case Study , Business
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Marketing Plan of Nokia Telecommunication
The current situation, as partially discussed above, is that Nokia is coming into the smartphone market badly beaten to the punch by swifter and more innovative rivals in Apple and Samsung, the former with iterations of the iPhone, and the latter with iterations of its...
Pages: 10 (2841 words) , Case Study , Marketing
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Strategic Issues Sony Ericsson Faces with
The opportunity of Sony Ericsson is that the company has already launched various music edition phones which are highly competent in the market. This made the brand highly accepted in the market. The company has also grabbed a distinctive name in terms of the sound...
Pages: 6 (1709 words) , Case Study , Business
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How Nokia Creates Strategic Advantage in a Fast-Changing World
Nokia has portrayed a lot of strength because it has been among the leading companies in the industries of electronics and telecommunications for quite a long period. The corporate has portrayed a strong ability because it has been able to adapt to the market since...
Pages: 8 (2000 words) , Case Study , Business
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The South Korean Chaebol System And Its Impact On Country's Economy
Emerged due to favorable import license concessions, access to scarce foreign exchange and governmental properties seized from the Japanese formed part of the Korean state policy. Samsung, Korea’s oldest chaebol, and the four other biggest conglomerates were established during this period. It was in the...
Pages: 8 (2000 words) , Essay , Macro & Microeconomics
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HTC Corporation Formulating a Strategic Plan For The Company
This is a major strength of the company because, through investments made in R & D, it has been successful in creating value differentiation in the products offered by them thereby delivering performance to the customers. Another strength of the company is its strong relationship...
Pages: 7 (1750 words) , Essay , Management
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International Business-Level Strategy and International Corporate-Level Strategy of Apple Inc
The firm was established by Steve Jobs in the year 1975 with the sole aim of developing and selling personal computers. It was fully incorporated in 1977 and renamed Apple Inc. so as to show its focus on the manufacture of major electronics. It is...
Pages: 6 (1500 words) , Essay , Business
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Resistance to Change or Innovation
Social Construction of Technology refers to the theory of technological and science studies. It has been determined that technology is not the one that shapes human actions, but human actions shape technology. Communication among relevant social groups, engineers and technologists are technological development according to...
Pages: 9 (2250 words) , Essay , Management
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Marketing Environmental Challenges That Sony Faces
According to the research findings, it can, therefore, be said that Sony is highly affected by the ever-changing trends and the market share of its competitors. Sony is a diversified company covering different market segments for its diversified products. Its diversification from purely an electronic...
Pages: 12 (3000 words) , Essay , Marketing
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Potential Change Management Issues in Apple
Krazit (2008) has mentioned that Wall Street is expecting Apple to report earnings per share of $1.07 on revenue of $6.9 billion in 2008. He has also mentioned that Apple is a company which is under-promising and over-delivering (Krazit, 2008). Moreover, Timmer (2009) has mentioned...
Pages: 17 (5024 words) , Research Paper , Business
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PCI - Three Functions in One Gadget
Phone Credit Identity will face several threats that if not properly looked into will mean failure. Some of them include, but not limited to stealing of the idea by other companies. This might happen if at all there is leakage of information before the actual...
Pages: 17 (4250 words) , Research Paper , Information Technology
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Marketing Segmentation and Targeting for the iPhone
This paper tells that marketing segmentation and targeting is a vital tool for the iPhone to reach the target groups. Marketing segmentation is the breaking down of the entire market into small, distinct and identifiable markets called segments. Each market segment has common needs and...
Pages: 21 (5250 words) , Essay , Marketing
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The use of a Smart Phones by people is on the rise. The increase in the number of people using Android and iPhones is an example of this
The main consideration in clustering smart phones takes a bias on the operating system that runs the phone. These include: Symbian smart phones The symbian smart phones have a history dating 1998 during the merger between Psion software, Ericsson, Nokia and Motorola. Symbian was born as Psion...
Pages: 8 (2000 words) , Research Paper , Information Technology
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When Information Came of Age
In the paper under anasysis, the author highlights the idea of information system being able to be designed and be implemented, in which every process is carefully defined and each step, followed in an equally rigid manner. Albers (2005, pp.169) pointed out that rules in...
Pages: 8 (2000 words) , Literature review , Technology
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Expanding of International Business
With shared management, partners can disagree on just about every aspect and thereby paralyse decision making (Child et al, 2005). Indeed, it is evident with Sino-foreign decision making and business practices, whereby social and cultural differences contribute to the intrinsic flaw in the contemporary Chinese...
Pages: 12 (3259 words) , Coursework , Business
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The Peculiarities of the Employee Engagement Strategy
“The "actively disengaged" employees are the "cave dwellers." They're "Consistently against Virtually Everything." They're not just unhappy at work; they're busy acting out their unhappiness. They sow seeds of negativity at every opportunity” (Employee engagement, 2007, p.5). Management of actively disengaged employees is a big...
Pages: 9 (2250 words) , Case Study , Human Resources
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Influence On Buyers
The mental aspect of thinking rationally about a product, perceptual process, judgment and mental images created by a product on a customer are some of the important areas that the marketers have to strategize on. The marketing department of an organization is tasked with a...
Pages: 8 (2000 words) , Essay , Marketing
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Core Resources and Capabilities of Emerging Multinationals from Emerging Economies
The multinational enjoy innovative capabilities due to access to superior technology that leads to the production of high-tech products for the niche market. Accordingly, multinationals from developed economies have well-established research and development teams that continuously monitor consumer demand changes such as changes in consumption...
Pages: 4 (1000 words) , Case Study , Business
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The Problems with Sonys Blu-Ray Technology
Sony has faced many obstacles in the introduction of its Blu-Ray technology into the market. At the same time, Sony was in the process of launching Blu-Ray one of its main competitors, Toshiba, launched a product called HD-DVD to directly compete with Sony’s Blu-Ray DVD...
Pages: 4 (1000 words) , Case Study , Marketing
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Identification of Major Issues of the Beijing EAP
In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO...
Pages: 4 (1140 words) , Case Study , Management
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Leadership Management in Apple Inc
According to the research findings, it can, therefore, be said that in Apple Inc, effective management is a topic that comes across almost at every monthly meeting. Notably, the concept of business leadership has become an issue of discussion as many scholars investigate the most...
Pages: 20 (5000 words) , Essay , Management
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The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty
This paper illustrates that there exist a number of past researches that have explored branding strategies. Mann and Kaur explore branding strategies used in three sectors, namely FMCG, services, and durables. Clark and McNeilly carried out research on IBM branding strategy. However, there exist limited...
Pages: 30 (7500 words) , Essay , Marketing
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The Most Effective Form of Marketing to the 16-25 Year-Old Segment
Holley et al also find that most companies merely offer lip-service that they have changed their marketing function. The authors substantiate their claim by citing the findings of a survey of major UK companies that were found to measure successful performance in short-term financials such...
Pages: 33 (8250 words) , Dissertation , Marketing
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Imagery Effects on Brand Attitude Formation
The ad is exceedingly plain, with only some highlights in the background to set off the brown-colored Eee slim PC.  Except for the highlights, the foreground and background are darker than the “icing brown” product “with metallic inner panels”.  The text in small print below...
Pages: 8 (2000 words) , Assignment , Marketing
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Managing Family Business Conflicts
The effectiveness of the organizational culture and relationship is an important factor in managing family business conflicts successfully. Clear boundaries must be established between the family and the business in order to avoid the interference of family member relationships in the business affairs of the...
Pages: 6 (1500 words) , Essay , Business
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Selfie as a New Trend of Photography
There are a number of varying opinions concerning whether the selfie culture is lame or legit and this means it is the responsibility of the people who take part in this practice to mold the future of this kind of photography.  To avoid being a...
Pages: 6 (1677 words) , Essay , Social science
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Mobile Phones Innovation, Development Process and Peculiarities
Similarly, the rise of globalization among markets has increased the need to utilize an organization’s advantages at an international level as well as to look for new competitive resources in an international setting. In order to capture the true meaning of innovation from a general...
Pages: 11 (2750 words) , Essay , Technology
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Impacts of Globalization on Apple
The paper tells that the era of globalization that spurred Apple’s growth and development could be categorized under Globalization 2.0, identified as having lasted between the years the 1800s to the year 2000, described as “the era when the world continued to "shrink," when multinational...
Pages: 16 (4000 words) , Essay , Management
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Why Having More Choices Is Beneficial
This paper tells that when people are presented with a variety of choices, it would be beneficial if it would promote competition amongst the providers of the service or products. It is important to explain that competition in a business environment is healthy, and this...
Pages: 6 (1500 words) , Essay , Business
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Marketing Report for a Company of Televisions and Digital Devices
The LCD television is still on the growth phase of the product life cycle. However, to retain a competitive edge, product enhancements would become necessary. New features could include all-in-one combo offerings to include cable broadcasts and gaming. It would be necessary to scan the...
Pages: 6 (1500 words) , Case Study , Marketing
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The Key Theories Underpinning Blue Ocean Strategy by Chan Kim & Mauborgne
However, the evolution of blue ocean marketing strategy has fuelled polarised debate, with some arguing that “marketing is the unlikely source of “blue ocean” strategies so it has limited value in the strategic debate on companies”. The focus of this paper is to critically evaluate...
Pages: 23 (5750 words) , Research Paper , Marketing
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Strategic Intervention Techniques and Their Value on Nokia
This paper illustrates that different techniques of strategic intervention are aimed towards the improvement of organizational performance and effectiveness through various actions, events, and activities. The most important techniques of organizational strategic intervention are merger and acquisition, cultural change and innovation. The merger and...
Pages: 16 (4000 words) , Essay , Business
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Optical systems
The band has an optical heart rate proctor, along with the gyro meter, 3-axis accelerometer, as well as the sensors for skin temperature, ambient light, galvanic skin response, and the capacitive touch (IDTechEx, 2014), as shown in the figure 2 in the Appendix. In addition,...
Pages: 6 (1500 words) , Essay , Engineering and Construction
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