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Marketing Essay Examples

CIM Marketing: Marketing Environment Module
Work was done in a financial organization like Standard Chartered Bank. Here, the business process starts with customer inquiry, move on to the collection of relevant quantitative and qualitative data, their analysis and interpretation and development of customer profile; but all these works are grouped...
Pages: 24 (6000 words) , Assignment , Marketing
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Marketing Theories Applicable in Marketing
The Bowman’s Strategy Clock is a marketing strategy that marketers use in introducing a product in the market. The tool provides marketers with an exclusive view of their brand’s performance thus comparing such with the performance of the other brands in the market. The consumer...
Pages: 4 (1289 words) , Essay , Marketing
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Marketing Strategy and Marketing Plans
Kellogg’s is the leading breakfast manufacture of the US. It alone enjoys a significant market share and does not need to acquire Quaker Oats to make its presence more conspicuous. However, it can’t be denied that if Kellogg is able to acquire Quaker Oats successfully,...
Pages: 8 (2389 words) , Assignment , Management
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YouTube Marketing
It is evidently clear from the discussion that the contemporary marketplace has seen the phenomenon of social networking and media revolutionize how people communicate with each other. From a business perspective, this has implications for consumer relationship management as the control is increasing with the...
Pages: 6 (1500 words) , Research Paper , Marketing
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Digital Marketing
For different corporations, the social media has been used to create new businesses and there is a high probability that the new entrants are able to develop a niche in the ecosystem of social media. However, it is stated by Culnan, McHugh, and Zubillaga (2010)...
Pages: 12 (3000 words) , Essay , Marketing
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Airline Marketing
Even for an airline company, it is very important to develop a strong marketing policy for its business; the same is true for ETIHAD Airways. ETIHAD Airways in a short span of time has been successful in reaching the top position and holding on to...
Pages: 8 (2000 words) , Essay , Marketing
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Origins of Marketing
The author of the paper tells that marketing in a way existed since the time mankind learned to or managed to produce a surplus. Again in a historical context, in the beginning, the generated surplus existed in the form of agricultural produce that was mostly...
Pages: 14 (3500 words) , Assignment , Marketing
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Tesco Marketing Communications
Coherence: ensures that all the different communication channels used by a firm are logically connected (Schultz, 1996A). Consistency, continuity, coherence, and complimentary are the characteristics of marketing communications allowing the organization to achieve its communications goals efficiently and through a variety of channels. Marketing communications...
Pages: 13 (3250 words) , Book Report/Review , Business
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Charity Marketing Analysis: NSPCC
Body Q1 Social marketing strategies have been adopted by UK government in order to create long term impact on public welfare and health. Social marketing can be defined as a mechanism which is utilized to attract target audience’s attention so as to benefit society along with...
Pages: 12 (3000 words) , Article , Marketing
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Marketing Basics
In the present system, the development of the new product greatly enhances the accuracy of the system and cuts short the delay in the processing of Birth and Death application. The errors can be greatly reduced and at the same time providing a great level...
Pages: 11 (2750 words) , Term Paper , Marketing
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Social Media Marketing Campaigns
This paper illustrates that social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’s or a company’s, products or services are valuable. Today many people have access to the internet and...
Pages: 10 (2500 words) , Research Paper , Marketing
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International Marketing Assignment
The long term pricing strategy of the company is value oriented. It maintains the affordable price of its product to become popular in the middle class market and to face its strong competitor Pepsi. This pricing strategy give importance to risk involved in any beverage...
Pages: 8 (2000 words) , Essay , Business
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E-Business Marketing Strategies
The economic benefits of e-business are a key part of the success and why many companies run in that direction. First, transmitting information is done fast and quickly. This has the capability of reaching, more quickly and completely, a broader group of buyers and sellers....
Pages: 6 (1500 words) , Assignment , E-Commerce
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International Marketing Strategies
Product life cycle theory is a marketing theory in which products or brands progress through a sequence of stages that includes introduction, growth, maturity, and decline. During product introduction, the market becomes familiar with the product and sales proceed through a slow growth. Following the...
Pages: 22 (5500 words) , Dissertation , Marketing
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Integrated Marketing Communications, the Marketing Objectives of Star Cruises
This level of understanding has brought forward the idea of Integrated Marketing Communications in which all the organization’s communication channels such as mass media, advertising, personal selling, sales promotion, public relations, direct marketing and packaging are integrated and coordinated together in order to substantially create...
Pages: 9 (2250 words) , Assignment , Marketing
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International Marketing Strategy
According to the research findings, it can, therefore, be said that companies around the world are identifying the need for developing their core competencies to face in the international market. With the opening up of the world economy and Globalization, consumer tastes and wants are...
Pages: 11 (2750 words) , Research Paper , Marketing
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Sales and Marketing
Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. The Katoomba restaurant is well known for its...
Pages: 6 (1500 words) , Research Paper , Marketing
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Internet Marketing: Benefits and Strategies of Global Marketing
Thomas, (2007) explains that this will enable the clients to select the best market opportunity in relation to their needs. In return, it will help the organization acquire the best of the target group as far as potential segmentation is concerned in the marketing of...
Pages: 9 (2854 words) , Coursework , Marketing
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The Marketing Communication Strategies and a Good Marketing Plan
Branding has been considered as the undefeatable weapon being implemented to gain an edge over other companies in the market economy (Frøydis Norland, 2002). The producers are always placed on a marathon to gain a leading position in the global market. What exactly is branding?...
Pages: 18 (4500 words) , Essay , Marketing
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Internationalisation in Marketing
Uppsala model also identifies the differences that exist between and local and foreign environment. These differences are important for marketers as one strategy in a local setting may bear great benefit but the same strategy can lead to a disaster. So the difference between environments...
Pages: 6 (1500 words) , Essay , Marketing
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Successful Marketing Strategy
Marketing, as understood from the available literature, is basically a process that starts with understanding the needs as well as requirements of the customers, coming up with a product or service that satisfies those needs and requirements and also ensuring that even after the sale...
Pages: 7 (1750 words) , Assignment , Marketing
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Marketing - McDonalds Segmentation
Even being difficult at a different level the application of the concept of market segmentation is applied by companies at both the levels. The market segmentation is based on concepts and is different at domestic and international level. The concept application is similar but the...
Pages: 11 (2750 words) , Case Study , Marketing
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Qualitative Approaches of Marketing
Qualitative approaches are research that is carried out through interviews and observations. This kind of research enables a researcher to investigate in little more detail on the individual perceptions of a phenomenon. Since the research deals with the personal, therefore, such an investigation is limited...
Pages: 12 (3000 words) , Research Paper , Marketing
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Integrated Internal Marketing Communication
Sales promotion is used for delivering action plans. Sales promotion and advertising harmonize each other as promotion is short term to generate sales and advertising are for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a...
Pages: 9 (2250 words) , Research Paper , Marketing
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GAMEs Digital Marketing Strategy
According to Perrey and Spillecke (2012), with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies...
Pages: 8 (2000 words) , Essay , Marketing
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Questions about Modern Marketing
Security is a component and must be given particularly more attention by e-businesses than by brick and mortar business as it is an ongoing concern for consumers. (Rayporter & Jaworski, 2001) The unique nature of the threats to e-commerce companies requires new technologies and systems...
Pages: 11 (2750 words) , Assignment , Marketing
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International Marketing
The article by Darren Henderson is mainly concerned with providing an insight into how local agents can help small businesses to excel at an international level. Henderson makes the point that many small businesses tend to fear going international because of the fear of using...
Pages: 6 (1500 words) , Article , Business
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The Essence of Marketing Strategy
Buyers are now looking for the best products or services at the minimum possible prices. They are not after the brands and are looking for only complete value for their money. Surviving in hard times requires a strong determination and a positive attitude. But in...
Pages: 21 (5250 words) , Essay , Marketing
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Marketing Planning of Starbucks
Competition-based positioning focuses strategy on one's position in relation to that of the competition. The effort is to dominate the competition on benefits important to consumers. While this approach provides a sound way to build an initial position, once the target attains a basic understanding...
Pages: 15 (3758 words) , Case Study , Management
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Gurus on Marketing in Company
Social factors include the demographic and cultural aspects of the external macro-environment. These factors affect customer needs and the size of potential markets. Some social factors relevant to Carrefour Group operations include:Average Consumer Income – [INSERT SOME RESEARCH ON THE IMPACT OF PRICING IN THE...
Pages: 15 (4079 words) , Case Study , Marketing
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E-Marketing/Online Marketing Assignment
Various featuresCurrently, Book Bunker does not have any website. It is important for the bookstore to have one. But the book store should give significant importance and focus towards the suitable features of the website. Suitable features of the website will certainly improve online and...
Pages: 8 (2000 words) , Assignment , Marketing
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Retail Marketing
The Co-operative Bank is a UK bank that has distinguished itself from the other UK commercial banks. It markets itself as an ethical bank that refuses to invest in various companies involved in fossil fuel extraction, arms trade, genetic engineering, sweated labour and animal testing....
Pages: 8 (2000 words) , Essay , Marketing
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Concept of Marketing
Some would prefer to argue that the problem is not with the marketing concept itself but in the management of those organizations that try in vain to put it into practice(Baker, 2007). Thus, one might argue that it has never really been properly tried in...
Pages: 7 (1750 words) , Research Paper , Marketing
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Free Advertising and Marketing
Burger King’s “Whopper Sacrifice Your Friends” is a Facebook application that gives away one free Whopper to anyone who will delete 10 of their Facebook friends. The campaign was launched in the US but the case is a relevant study. BK said that they wanted...
Pages: 8 (2000 words) , Literature review , Business
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Marketing Communications, Traditional Parameter Mix
The aim lies in the attempt to maximize profits as much as possible through the increase in the customer’s lifetime spending instead of generating profits from a single transaction. Thus the process of development of buyer and seller relationship is considered to be the numerous...
Pages: 11 (2750 words) , Assignment , Marketing
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Career Planning Methodology: Marketing Executive
Career planning methodology is a guide that directs how one will be able to achieve their dream career(Leslie, 2002). It is a series of steps that one is willing to go through so as to achieve their final objective. In essence, for to be a...
Pages: 12 (3000 words) , Essay , Marketing
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External Relationships and Relationship Marketing
Informed consent needs to be taken into consideration at the start of any research project. Consent is about participants making a reasonable choice to take part in the study, and, as such, their aspirations need to “fit” with the goals of the research (Mason, 1997)....
Pages: 30 (7500 words) , Case Study , Marketing
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Brighter Cleaning Company Marketing Plan
It is evidently clear from the discussion that after products and services have been developed, the final step before releasing to the market for the customers to buy is pricing. Favorable prices are known to be effectively competitive strategies for businesses, who are often striving...
Pages: 9 (2250 words) , Essay , Marketing
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Marketing Principles of Zara
Zara focuses all the marketing programs on the feminine market segments across the globe. However, the company distinguishes the most viable niche segment consisting of the young consumer market that shows a promising purchase behavior. The company establishes that young consumers show relevance in tastes...
Pages: 7 (1750 words) , Case Study , Business
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JOHN LEWIS Principles of marketing
The principles are power, purpose, profit, customers, members, the community and business relationships. The main intention of the partnership is the ultimate happiness of its members. Also, power/authority in the organisation is shared among three governing arm: the Partnership Board, the Partnership Council and the Chairman...
Pages: 4 (1000 words) , Essay , Marketing
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Marketing Audits against Financial Audits
The first point of comparison between the two is that a marketing audit is a comprehensive, systematic and periodic examination of a firm’s environment, objectives, strategies, and activities to find problem areas and opportunities to recommend a plan of action to improve the performance of...
Pages: 8 (2201 words) , Assignment , Marketing
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Analysis of Marketing Management Book
This chapter also talks about the duties and functions of the contemporary marketing management. It states that the function of marketing management is not confined to the Four Ps discussed above only but it is also about developing new strategies and gaining insight into the...
Pages: 12 (3000 words) , Book Report/Review , Marketing
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Marketing Management
The bread and bakery industry of the region has a highly diversified consumer portfolio. Talking in regards to the future market trends for this particular sector in the Singapore region, it can be said that the manufacturers and retailers will try to attain a growth...
Pages: 5 (1250 words) , Essay , Marketing
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Mercantilism in Marketing
Starbucks, the coffee company opened its first store in Seattle in 1971. This was to address the thirst for coffee of the people in Seattle. Even at the outset, Starbucks worked on the idea of importing the world’s finest coffee to serve to people in...
Pages: 9 (2347 words) , Case Study , Marketing
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Type of Marketing Communications Tool
Portfolio Marketing is a wide activity. It is not confined to sales alone but encompasses the entire spectrum of a company’s activities. Its jurisdiction overshadows every part and parcel of business activity from planning to production, advertising, sales, and service. It is important and necessary...
Pages: 10 (2765 words) , Coursework , Management
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Marketing and advertisement
 Media ethics is an elusive topic that will change from medium to medium from the audience to audience and from person to person.  Thus, I cannot write this paper from the perspective of right and wrong (MARLIN 2002, pg34).Whenever a group of individuals is posing...
Pages: 14 (3000 words) , Essay , Media
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Marketing Strategy of Softxpand Software
The companies must reanalyze its marketing strategies and product strategy. As a result of business environment complexity even a small decision involves various stakeholders. Project management involves putting into practice skills knowledge, techniques and tools to meet the expectations of all involved stakeholders. Each project’s...
Pages: 10 (2500 words) , Assignment , Marketing
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The New Marketing Strategy
The new product development process seems to be lacking or non-existent; diversification, an integral component of Ansoff’s Growth Matrix requires that products or services be branded (segmented) to satisfy different customers. Differentiating TiVo’s service from recording with different prices is one but inadequate service segmentation....
Pages: 6 (1500 words) , Case Study , Business
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What Is the Future of Traditional Marketing
If a company is ready to go for the marketing of its products in the first place it needs to categorize its target customers. The arena of traditional marketing can be classified into several parts and those are determined by various factors, including demographical, geographical,...
Pages: 17 (4779 words) , Case Study , Marketing
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Omni-Channel Retail Marketing
The way the customer's shop has changed recently since the shoppers combine many retail channels to get the best overall range, convenience and value for themselves. The suppliers and retailers are preparing themselves for the inevitable changes, opportunities, and challenges. The report reviews the use...
Pages: 11 (2750 words) , Essay , Marketing
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