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Loyalty Essay Examples

Advantages Of Customer Loyalty
In a competitive marketplace where advertisement costs have gone up, lyal customers are the businesses’ best advocates. Fr example, wen a client receives a good experience from a product they recommend the products or service to other customers that in turn results in savings in...
Pages: 4 (1000 words) , Essay , Marketing
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Loyalty Programmes in Hotels
Most firms have a reward structure as a part of their loyalty program. These rewards may be either Hard Rewards i.e. the ones that are tangible, for example, free gifts to customers; or they might be Soft Rewards i.e. the ones that are intangible, for...
Pages: 45 (11250 words) , Essay , Business
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The Phenomenon of Loyalty
Leaders build strong relationships with their followers which are based on loyalty and belief in the causes that they espouse. Pople in general are loyal and committed to causes and to each other which highlights mutual respect and bonhomie. Ptriotism and sense of nationalism are...
Pages: 4 (1000 words) , Essay , Psychology
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Tourism: destination loyalty
The decrease in the snowfall rates can lead to a shorter season of winter tourism and destinations. Te damage to the coral reefs can also lead to a decrease in the number of tourists heading there. Tis in turn affects the customer loyalty, fr without...
Pages: 12 (3000 words) , Essay
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Employment loyalty on rhythm
To him, tis aspect helps consumers determine whether the firm has an outstanding quality in service delivery because loyal employees mean companies who know how to value people. 185) Loveman (1998) used the service profit chain framework in his effort to link employee satisfaction and...
Pages: 10 (2500 words) , Essay
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Employment loyalty at Rhythm
Because a vast majority of respondents did not answer the previously mentioned questions, i will be difficult to draw valid conclusions about stability of employment offered by Rhythm. Frty eight percent of Rhythm employees were deeply involved with their company and considered their organisation’s problems...
Pages: 11 (2750 words) , Essay
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Loyalty and Disloyalty
Therefore, bcause of his loyalty to his father, h wants to seek revenge on Claudius. Hmlet’s ambition to seek revenge on Claudius leads to the downfall of the play Hamlet that best classifies this play as a Shakespearean tragedy. I addition, w find Hamlet trying...
Pages: 4 (1000 words) , Essay
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Customer Perception and Brand Loyalty
A highly satisfied customer will tend to buy more product and services of the brand with whom he can relate to in the short as well as in the long run. I needs to be understood that brand loyalty is often useful and economical for...
Pages: 6 (1500 words) , Essay , Management
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Customer satisfaction and loyalty
Employees must understand that they are one of the reasons why people do come back to a business. I someone goes to a business for the first time, tey are looking for something in particular that only that business can provide for them at that...
Pages: 5 (1250 words) , Assignment , Business
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Endowed loyalty status
On the other hand, lmited reward or unfair treatment leads to dissatisfaction. I is also common for people getting the unfair treatment to feel underappreciated. Aong the foundations of Equity theory is the assumption that people always seek to maximize their rewards, pople get distressed...
Pages: 4 (1000 words) , Essay , Family & Consumer Science
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Literature review on Customer Loyalty
However, rlative attitude regarding loyalty suggests the possibility of attaining loyalty at both high and low levels of strength in attitude given that the consumers recognize significant differences among the competing brands. Dck and Basu (1994) indicate cognitive antecedents capable of propelling relative attitude in...
Pages: 6 (1500 words) , Essay , Business
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Market Segmentation and Muslim Loyalty
By fairness of the research. Te reason for adopting a mix of both methods is that while in Business and Management researches, te quantitative or the numerical approach to analysis is based on Positivism, uless this is qualified by qualitative means (post positivism), te numbers...
Pages: 12 (3000 words) , Essay
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The value of loyalty programmes
In understanding various factors and concepts associated with loyalty programme and then those had to be applied to the hotel industry for the research. Tis research attempts to achieve an insight into the value of loyalty programmes to businesses and more specifically examine the value...
Pages: 68 (17000 words) , Research Paper , Business
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Cineplex Entertainment: The Loyalty Program
Considering that option for further investment Sarah Lewthwaite gave option of starting a loyalty program to the committee. Fight Miles, hving 72 percent of Canadian active members, hd the top loyalty program in Canada. Fight Miles can give Cineplex an opportunity to get access to...
Pages: 5 (1250 words) , Case Study , Business
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TESCO: Customer Satisfaction and Loyalty
It is very important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has become the market leader in the UK's retail industry....
Pages: 23 (5750 words) , Essay , Business
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Rewarding Employee Loyalty
Quota system of performance assessment takes into consideration the complete sales quota or target for a given employee and based on that target, te performance would be appraised. Tis system reflects on the actual performance of the employee. Tis tends to motivate employees as it...
Pages: 2 (500 words) , Case Study , Human Resources
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Proposal to improve customer loyalty
In a world where population is exceeding the resources the company should give priority to procure enough for the group and deal with their emerging demands (Farkas 2011, p. Athough posting the products online would allow the customers to react and order specific requirement such...
Pages: 10 (2500 words) , Essay , Business
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Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
This customization of product offerings using the information generated by the loyalty card on the local customer profile is not limited to the Aldershot store of Tesco only. Bixton, i South London, i an area that has a lot of immigrants from Caribbean. Te Tesco...
Pages: 8 (2000 words) , Literature review , Management
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Define and explain consumer loyalty,Discuss the main types of customer loyalty and Comment upon the viability of customer loyalty programmes in marketing, with evidence from research
In theory, ech and every supplier is in competition with one another, wich indicates that their customers may use substitutes. Hwever, i actual practice, cstomers are most likely to remain loyal to their existing supplier because of difficulties they experience in switching suppliers. Trning to...
Pages: 4 (1000 words) , Essay
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Ducati customer perception and brand loyalty proposal
Ducati has a brand appeal and value that attracts customers across the world. Mre importantly, mtorcycles are used for road and racings catering to two different segments. I can be assumed that racing being a sport often attracts the youth to relate themselves with speed,...
Pages: 4 (1000 words) , Essay , Management
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Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
The measure providers are managed to collect individual data that is plenty greater worth for customised good offering than some whole formed by combining data concerning the standard customer. Te reward card carries exchangeable point that can be used to purchase and create decision process...
Pages: 6 (1500 words) , Essay , Management
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Customer Satisfaction Increases the Brand Loyalty
Both interaction source, the variables Satisfied and Upgrade intercept at a high value of .0810, thus the proportion of variance of Satisfied as the dependent variable is related to the upgrade. The final analysis was conducted to test a hypothesis that satisfaction influence the upgrade or...
Pages: 7 (1750 words) , Coursework , Management
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Frederick Reichheld - The Loyalty Effect (1990s)
According to the recent studies, i is cheaper to retain the existing customers than to hire new employees. Hwever, te effect of retention on profitability can be huge because rising the customer retention rates by 5% increases the profits from 25% to...
Pages: 6 (1500 words) , Essay , Business
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E-loyalty and Customer relationship management
It is also capable of shaping the interactions between a company and these customers with the goal of optimising the current and future value of the customers for the company. (umar and Reinartz 2006, 6 Based on the definition, CM is a process of enterprise-wide...
Pages: 8 (2000 words) , Essay
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Success and Failure of Loyalty Programmes
Airline frequent-flier programs have been a prototype for many of the schemes” (p. Hwever, tere is no consensus on the definition of loyalty exhibited by consumers (Jacoby and Chestnut, 1978; Dck and Basu, 1994; Oiver, 1999). Wile some claim that satisfaction is an indicator of...
Pages: 10 (2500 words) , Essay , Business
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Loyalty Programs for Customers in Hotel Industry
This is an approach that has been used by several businesses to attract and maintain them to the business. This is achieved by registering the customers to become members of the program, after which the customer is offered some operations benefits, which are membership based....
Pages: 8 (2000 words) , Assignment , Business
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Customer loyalty in the Aviation Industry
Thirdly, uhappy customers tend to complain to other potential customers and thus discourage them from choosing to fly that airline (Bejou & Palmer, 1998). Tis professional paper seeks to analyze what is most important to the consumer when making their decision on which particular airline...
Pages: 15 (3750 words) , Essay , Tourism
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Loyalty in the exotic car market
However, wthin each particular market the way in which brand loyalty is exhibited is predicated upon a different set of metrics. I other words, te reader comes to understand that brand loyalty is ultimately products dependent. Esentially, te value and satisfaction that a given good...
Pages: 10 (2500 words) , Assignment , Marketing
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Build Employee Loyalty with Alternative HR Benefits
This is important specifically due to the fact that the clients along with the different methods within an organization are entrusted to an employee. De to this reason, eployees have the responsibility to keep the trust of the company. This can be considered a duty...
Pages: 9 (2250 words) , Essay
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How loyalty affects impulse purchases; Consumer Psychology
The employees should establish a positive emotional relationship with the clients, ad earn their confidence and trust. Tis is best done not by discounts but by consistency in the offering of quality products and services. Te quality should always match or supersede the expectation of...
Pages: 10 (2500 words) , Essay , Psychology
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The Loyalty Card as Promotion Tool
Suggestions that daily life of loyalty entails “emotional commitment” and “monogamy” where one choice overrides the rest has been brought forward (Humby and Hunt 2004, p 9). T bring out comparison, rtail loyalty concentrates on achieving a bit of goodwill, aslight margin of liking, arise...
Pages: 25 (6250 words) , Essay , Marketing
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The Loyalty Cards and the Business Operations
As the rewards do increase with the amount of purchase s the customers are influenced t buy more so that they can get more rewards. This is basically being governed by the loyalty cards which have a magnetic strip behind it containing a unique identification...
Pages: 6 (1500 words) , Essay , Business
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Customer Loyalty: Tourism Services Marketing Case
Though it is true that customer satisfaction and customer loyalty are directly related, research has shown that the two are not always positive (Paul, Earl, 2011). Though good quality goods and services from a firm lead to high customer satisfaction. High customer satisfaction does not...
Pages: 4 (1000 words) , Essay , Marketing
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The Question of Loyalty by Mitsuye Yamada
The poem “The Question of Loyalty” by Mitsuye Yamada discusses the emotions and reactions of a time in American history where the loyalty and honor of the Japanese people are questioned. In creating this distrust, the Japanese people were put into a position to choose...
Pages: 9 (2360 words) , Book Report/Review , Social science
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(Marketing Term Paper) ---- > Building Customer Loyalty Programs
As the customer’s needs are satisfied, she will become more loyal to the brand. Mreover, sch programs are more important for the socially upscale segment of the market where satisfaction and personal relationships become very important (Ulfelder, 2003). Rlationship marketing is based on the concepts...
Pages: 11 (2750 words) , Essay
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Loyalty programmes..reflective statement for dissertation
The presentation of findings and analysis required use of different tools which I had to learn during the course of the research. Te structure of the dissertation was also considered to be an important element of my research. Ihad to look at examples how a...
Pages: 4 (1000 words) , Essay
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How to sustain customer loyalty towards brands. ( Marketing)
Additionally various Studies have shown that as brand loyalty increases, cnsumers are less sensitive to price changes. Gnerally, tey are willing to pay more for their preferred brand because they perceive some unique value (be it symbol, qality, uer experience) in the brand that other...
Pages: 44 (11000 words) , Essay
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Customer Satisfaction and Loyalty at Sambal Express
Another 10% opted for Barcelos. Hwever, mre than 30% customers had chosen Sambal Express to be the first restaurant they consider when they think of a perfect dine out. Te next question concentrates on counting the frequency of the consumers visiting Sambal Express. 26% of...
Pages: 9 (2250 words) , Research Paper , Business
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Starbucks brand loyalty
Items like the Starbucks Express the place clients could have the benefit to request online or telephone reservation before their landing in a bistro. Te organization additionally has a client card that work with an introduced programmed coffee machines to lessen transaction times and velocity...
Pages: 20 (5000 words) , Research Paper , Business
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Website Loyalty: Analysis of NewGenn
The site is static, a opposed to being dynamic, wich doesn’t create an appeal to the site. The first page can enhance this by changing the content and offering sections that display the several concepts and products that are in the business. The news section...
Pages: 6 (1500 words) , Assignment , Business
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Impact of Loyalty Programs in the Hospitality Sphere
Robles and Leyva note that with hotels there is often a pattern of multiple loyalties, with the decisions based on the brand, location, and cost and, for frequent users, the loyalty schemes do appear to have an impact. Taylor looks at loyalty and refers to...
Pages: 10 (2500 words) , Research Paper , Marketing
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Fan Loyalty Plan(Sport and sponsors market)
In this case, te strongest supporters of Manchester United are the people who live within Manchester, athough there is fan competition with Manchester City, ceating a rivalry known as a derby. Tis derby is usually the peak of their football rivalry that motivates many fans...
Pages: 10 (2500 words) , Assignment , Marketing
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Loyalty and its role in customer relationship management 02222
Anderson and Kerr (2008) stated that customer loyalty is proportional to their satisfaction level; mre satisfied a customer is, te more likely he is to make a repeat purchase. Te satisfaction of a customer can be assessed by the following five dimensions, wich are cognitive,...
Pages: 12 (3000 words) , Essay , Management
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How can CRM be used to sustain E-Loyalty
As a communication channel, te customer receives information on the products and services while the organization can extract information about the customer through CRM technology and enhance the customer relationship through the information collected. Tust and satisfaction are important for e-loyalty and a company that...
Pages: 8 (2000 words) , Essay
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Detailed Analysis on Loyalty Schemes Proposed by Retailers
The main distinction in loyalty measures is between attitudinal loyalty and behavioural loyalty. Since we are interested in the effects of loyalty programs on actual purchase behaviour, our key dependent variable captures behavioural loyalty. In grocery retailing, purchase behaviour is characterized by high buying frequency...
Pages: 16 (4000 words) , Research Paper , Marketing
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The influence of marketing communications on brand awareness and loyalty
The marketing expenses accounts for all the organization activities required for creating a brand, nw products so that to provide a good image of the organization, ad retain the existing customers. Te perceived advertising spending contributes to the successful creation of brand equity, a stated...
Pages: 6 (1500 words) , Research Paper , Marketing
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The Impact of social Networking on Customer Loyalty
This ‘value’ is developed by the exchange of information, oline or offline (Kotler and Keller, 2007). Echange of information can influence customer’s loyalty by influencing the customer’s image about a particular brand. Scial networking is expanding rapidly worldwide. Srveys by ComScore (2009) pointed that UK...
Pages: 60 (15000 words) , Thesis , Marketing
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Key factors influencing employee loyalty at investment banks
This is a very important aspect of the research for determining the key factors influencing employee loyalty at investment banks in today’s world. Oce the loyalty level is measured it would be easier and logical to determine the causes of the frequency. Tis way a...
Pages: 6 (1500 words) , Essay
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A literature review of brand loyalty from marketing aspect
Brand loyalty can be defined either conceptually (abstract descriptions) or operationally (measurement methods). Bsed on research journals and several literatures worldwide, Jcoby and Chestnut (1978), pesented the most elaborate conceptual definition of brand loyalty since it covers the most significant features of brand loyalty. “he...
Pages: 10 (2500 words) , Literature review , Marketing
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Event membership cshemes and whether thry promote customer loyalty
The authors, tere are four general types of membership schemes: the friends’ scheme, te social club group, te public members’ scheme, ad the integrated membership scheme. Tere are many factors that influence how membership schemes developed. The most important factor is the strong competition that...
Pages: 12 (3000 words) , Essay
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