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Loyalty Essay Examples

Advantages Of Customer Loyalty
In a competitive marketplace where advertisement costs have gone up, lyal customers are the businesses’ best advocates. Fr example, wen a client receives a good experience from a product they recommend the products or service to other customers that in turn results in savings in...
Pages: 4 (1000 words) , Essay , Marketing
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Loyalty Programmes in Hotels
Most firms have a reward structure as a part of their loyalty program. These rewards may be either Hard Rewards i.e. the ones that are tangible, for example, free gifts to customers; or they might be Soft Rewards i.e. the ones that are intangible, for...
Pages: 45 (11250 words) , Essay , Business
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The Phenomenon of Loyalty
Leaders build strong relationships with their followers which are based on loyalty and belief in the causes that they espouse. Pople in general are loyal and committed to causes and to each other which highlights mutual respect and bonhomie. Ptriotism and sense of nationalism are...
Pages: 4 (1000 words) , Essay , Psychology
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Employment loyalty on rhythm
2. Durkin (2005) wrote a comprehensive work on loyalty and how it achieves for a company several benefits, which include competitive advantage, cost efficiency, and marketing benefits, among others. In one of the case studies cited, for instance, Durkin used Dell’s experience, among other case...
Pages: 10 (2500 words) , Essay
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Whence Consumer Loyalty
By considering loyalty in term of attitude-behavior relationship, Dick and Basu (1999) are able to investigate the phenomenon from causal perspective, which results in the identification of antecedents that facilitate consistency and consequences of the relationship in customer loyalty. Their study is integrative since it...
Pages: 6 (1564 words) , Literature review , Marketing
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Tourism: destination loyalty
Even so, the need to maintain customer loyalty is being recognized more than ever before. The profits of a company are directly affected by the frequency of travels by new as well as old customers. In order to understand the phenomenon...
Pages: 12 (3000 words) , Essay
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Employment loyalty at Rhythm
Seven percent had a postgraduate master’s degree as attributed to increased proportion of postgraduate level education in Saudi Arabia. A very significant proportion of the respondents included in the survey did not answer the questions about their area of expertise, job title and department worked at...
Pages: 11 (2750 words) , Essay
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Loyalty and Disloyalty
Therefore, bcause of his loyalty to his father, h wants to seek revenge on Claudius. Hmlet’s ambition to seek revenge on Claudius leads to the downfall of the play Hamlet that best classifies this play as a Shakespearean tragedy. I addition, w find Hamlet trying...
Pages: 4 (1000 words) , Essay
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Customer Perception and Brand Loyalty
However, enhanced customer satisfaction does not assure customer and brand loyalty as it is dependent on the overall customer relationship management that needs to be understood and defined well by organizations in order to understand customers. This helps in retaining them for a long period...
Pages: 6 (1500 words) , Essay , Management
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Customer satisfaction and loyalty
4. The self-fulfilling level employee understands that what they do on the job is important. They have a buy-in to the company and they know they make a difference because they want to do a good job. Clearly, it is the third and fourth level employee...
Pages: 5 (1250 words) , Assignment , Business
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Endowed loyalty status
On the other hand, lmited reward or unfair treatment leads to dissatisfaction. I is also common for people getting the unfair treatment to feel underappreciated. Aong the foundations of Equity theory is the assumption that people always seek to maximize their rewards, pople get distressed...
Pages: 4 (1000 words) , Essay , Family & Consumer Science
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Cineplex Entertainment: The Loyalty Program
Considering that option for further investment Sarah Lewthwaite gave option of starting a loyalty program to the committee. Fight Miles, hving 72 percent of Canadian active members, hd the top loyalty program in Canada. Fight Miles can give Cineplex an opportunity to get access to...
Pages: 5 (1250 words) , Case Study , Business
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The value of loyalty programmes
Contents Contents 1.Introduction 2 1Brief overview and background 2 2 Rationale for research 6 3 Research Objectives 6 4 Structure ofthe research 7 2.Literature Review 8 2.1 What does Loyalty mean? 8 The customers’ loyalty falls into four categories. These can be depicted by means of a loyalty grid. Every firm...
Pages: 68 (17000 words) , Research Paper , Business
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Market Segmentation and Muslim Loyalty
3 RESEARCH FINDINGS Two sets of questionnaires were prepared and targeted towards two types of customers. The first was the customers that were actually visiting the Tesco stores and were approached at the exit while they were leaving after their purchase was over. These customers were perceived...
Pages: 12 (3000 words) , Essay
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TESCO: Customer Satisfaction and Loyalty
It is very important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has become the market leader in the UK's retail industry....
Pages: 23 (5750 words) , Essay , Business
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Rewarding Employee Loyalty
Quota system of performance assessment takes into consideration the complete sales quota or target for a given employee and based on that target, te performance would be appraised. Tis system reflects on the actual performance of the employee. Tis tends to motivate employees as it...
Pages: 2 (500 words) , Case Study , Human Resources
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Building Loyalty through Customer Experience
The primary aim of the study is to develop an understanding regarding customer relationship management and to determine how it affects customer loyalty. The framework of the study has been designed in such a way that both theoretical and practical exposure can be experienced. To...
Pages: 27 (8348 words) , Essay , Management
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Proposal to improve customer loyalty
In a world where population is exceeding the resources the company should give priority to procure enough for the group and deal with their emerging demands (Farkas 2011, p. Athough posting the products online would allow the customers to react and order specific requirement such...
Pages: 10 (2500 words) , Essay , Business
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Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
To achieve these schemes, marketing objectives should add value, generate income, develop loyalty, develop attraction with membership and improve brand awareness. The reward card is used at a certain store to collect points, for particular product and equal point that had recorded through the card....
Pages: 6 (1500 words) , Essay , Management
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Loyalty card and customer loyalty: case study of Tesco in UK (Aldershot location)
The information generated through loyalty card schemes have enabled retailers like Tesco to combine the knowledge about customer buying behavior of the village shop with the economies of scale in buying and logistics of a multi-national retailer. The information is also shared with the suppliers. A...
Pages: 8 (2000 words) , Literature review , Management
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Define and explain consumer loyalty,Discuss the main types of customer loyalty and Comment upon the viability of customer loyalty programmes in marketing, with evidence from research
Incentivised Loyalty Incentivised loyalty is considered to be the result of excessive marketing to promote the product or service in the market. It might influence consumers, who are not using their own financial resources(Reinchheld, 2006, 109). Research suggests that majority of the people in United Kingdom...
Pages: 4 (1000 words) , Essay
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Ducati customer perception and brand loyalty proposal
Ducati has a brand appeal and value that attracts customers across the world. Mre importantly, mtorcycles are used for road and racings catering to two different segments. I can be assumed that racing being a sport often attracts the youth to relate themselves with speed,...
Pages: 4 (1000 words) , Essay , Management
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E-loyalty and Customer relationship management
The capability of CRM for a web access gives it more value in the whole process. Because of the effectiveness of CRM strategy, it is commonly used today in maximizing the customer value across the global customer portfolio of the company. (Ramaseshan et al., 2006) Importance...
Pages: 8 (2000 words) , Essay
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Frederick Reichheld - The Loyalty Effect (1990s)
According to the recent studies, i is cheaper to retain the existing customers than to hire new employees. Hwever, te effect of retention on profitability can be huge because rising the customer retention rates by 5% increases the profits from 25% to...
Pages: 6 (1500 words) , Essay , Business
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Customer Satisfaction Increases the Brand Loyalty
Both interaction source, the variables Satisfied and Upgrade intercept at a high value of .0810, thus the proportion of variance of Satisfied as the dependent variable is related to the upgrade.The final analysis was conducted to test a hypothesis that satisfaction influence the upgrade or...
Pages: 7 (1750 words) , Coursework , Management
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Loyalty in the exotic car market
However, wthin each particular market the way in which brand loyalty is exhibited is predicated upon a different set of metrics. I other words, te reader comes to understand that brand loyalty is ultimately products dependent. Esentially, te value and satisfaction that a given good...
Pages: 10 (2500 words) , Assignment , Marketing
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Loyalty Programs for Customers in Hotel Industry
This is an approach that has been used by several businesses to attract and maintain them to the business. This is achieved by registering the customers to become members of the program, after which the customer is offered some operations benefits, which are membership based....
Pages: 8 (2000 words) , Assignment , Business
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Customer loyalty in the Aviation Industry
Thirdly, uhappy customers tend to complain to other potential customers and thus discourage them from choosing to fly that airline (Bejou & Palmer, 1998). Tis professional paper seeks to analyze what is most important to the consumer when making their decision on which particular airline...
Pages: 15 (3750 words) , Essay , Tourism
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The Loyalty Card as Promotion Tool
Suggestions that daily life of loyalty entails “emotional commitment” and “monogamy” where one choice overrides the rest has been brought forward (Humby and Hunt 2004, p 9). T bring out comparison, rtail loyalty concentrates on achieving a bit of goodwill, aslight margin of liking, arise...
Pages: 25 (6250 words) , Essay , Marketing
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The Question of Loyalty by Mitsuye Yamada
The poem “The Question of Loyalty” by Mitsuye Yamada discusses the emotions and reactions of a time in American history where the loyalty and honor of the Japanese people are questioned. In creating this distrust, the Japanese people were put into a position to choose...
Pages: 9 (2360 words) , Book Report/Review , Social science
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Build Employee Loyalty with Alternative HR Benefits
One of the ways an organization can achieve the employee loyalty is through the benefits that are offered to the employees on the basis of position and the length of service. Human Resource Benefits to Develop Employee Loyalty Through the course the employment history, the trends in...
Pages: 9 (2250 words) , Essay
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How loyalty affects impulse purchases; Consumer Psychology
The employees should establish a positive emotional relationship with the clients, ad earn their confidence and trust. Tis is best done not by discounts but by consistency in the offering of quality products and services. Te quality should always match or supersede the expectation of...
Pages: 10 (2500 words) , Essay , Psychology
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Loyalty programmes..reflective statement for dissertation
The integrity of the dissertation report was also ensured by acquiring regular feedback from the supervisor. 7.4 Reflection on your Personal Learning This detailed study of loyalty programs and the essential segments of customer relationship management will definitely be a great asset that will...
Pages: 4 (1000 words) , Essay
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The Loyalty Cards and the Business Operations
As the rewards do increase with the amount of purchase s the customers are influenced t buy more so that they can get more rewards. This is basically being governed by the loyalty cards which have a magnetic strip behind it containing a unique identification...
Pages: 6 (1500 words) , Essay , Business
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Customer Loyalty: Tourism Services Marketing Case
Though it is true that customer satisfaction and customer loyalty are directly related, research has shown that the two are not always positive (Paul, Earl, 2011). Though good quality goods and services from a firm lead to high customer satisfaction. High customer satisfaction does not...
Pages: 4 (1000 words) , Essay , Marketing
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Customer Satisfaction and Loyalty at Sambal Express
Another 10% opted for Barcelos. Hwever, mre than 30% customers had chosen Sambal Express to be the first restaurant they consider when they think of a perfect dine out. Te next question concentrates on counting the frequency of the consumers visiting Sambal Express. 26% of...
Pages: 9 (2250 words) , Research Paper , Business
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Starbucks brand loyalty
Items like the Starbucks Express the place clients could have the benefit to request online or telephone reservation before their landing in a bistro. Te organization additionally has a client card that work with an introduced programmed coffee machines to lessen transaction times and velocity...
Pages: 20 (5000 words) , Research Paper , Business
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How to sustain customer loyalty towards brands. ( Marketing)
How to Sustain Loyalty towards Brands TABLE OF CONTENTS How to Sustain Loyalty towards Brands TABLE OF CONTENTS Introduction 2 Literature review 6 Problem Statement 21 Research design and methodology 21 Characteristics of Respondents: 23 Analysis of Primary Data: 24 Analysis of Secondary data: 33 Discussion and Conclusion: 40 Recommendation: 41 Limitation:...
Pages: 44 (11000 words) , Essay
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Website Loyalty: Analysis of NewGenn
Another page which may turn away customers because of the lack of technical modules is the technical data, which seems disorganized and has several links to display information. Another component to the site is the display of products and the way that they work...
Pages: 6 (1500 words) , Assignment , Business
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Impact of Loyalty Programs in the Hospitality Sphere
Robles and Leyva note that with hotels there is often a pattern of multiple loyalties, with the decisions based on the brand, location, and cost and, for frequent users, the loyalty schemes do appear to have an impact. Taylor looks at loyalty and refers to...
Pages: 10 (2500 words) , Research Paper , Marketing
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Fan Loyalty Plan(Sport and sponsors market)
In this case, te strongest supporters of Manchester United are the people who live within Manchester, athough there is fan competition with Manchester City, ceating a rivalry known as a derby. Tis derby is usually the peak of their football rivalry that motivates many fans...
Pages: 10 (2500 words) , Assignment , Marketing
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Loyalty and its role in customer relationship management 02222
Anderson and Kerr (2008) stated that customer loyalty is proportional to their satisfaction level; mre satisfied a customer is, te more likely he is to make a repeat purchase. Te satisfaction of a customer can be assessed by the following five dimensions, wich are cognitive,...
Pages: 12 (3000 words) , Essay , Management
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How can CRM be used to sustain E-Loyalty
While trust is related to security, satisfaction is based on several factors. It can be related to ease of navigation through the website and also the quality of website. Since transactions on the internet occur without personal contact consumers are naturally concerned about legitimacy of...
Pages: 8 (2000 words) , Essay
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Detailed Analysis on Loyalty Schemes Proposed by Retailers
The main distinction in loyalty measures is between attitudinal loyalty and behavioural loyalty. Since we are interested in the effects of loyalty programs on actual purchase behaviour, our key dependent variable captures behavioural loyalty. In grocery retailing, purchase behaviour is characterized by high buying frequency...
Pages: 16 (4000 words) , Research Paper , Marketing
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The influence of marketing communications on brand awareness and loyalty
The marketing expenses accounts for all the organization activities required for creating a brand, nw products so that to provide a good image of the organization, ad retain the existing customers. Te perceived advertising spending contributes to the successful creation of brand equity, a stated...
Pages: 6 (1500 words) , Research Paper , Marketing
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Key factors influencing employee loyalty at investment banks
In addition, analysis would also be done on the ethnic and cultural diversity, and legal and ethical considerations that relate because the aspects of security certainly stand on the edge of privacy and confidentiality. Lastly it would be looked upon to identify the common trends...
Pages: 6 (1500 words) , Essay
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Habitual Adoption of Loyalty Reward Program Membership Drivers and Effects
15% were between 18 and 23 years, 40% between 24 and 29 years, 15% between 30 and 34 years, 20% between 35 and 39 years, ad 5% between each of the age groups 40 to 44 and above 44 years. 30% made between $501 and...
Pages: 4 (1000 words) , Research Paper , Marketing
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The Impact of social Networking on Customer Loyalty
This ‘value’ is developed by the exchange of information, oline or offline (Kotler and Keller, 2007). Echange of information can influence customer’s loyalty by influencing the customer’s image about a particular brand. Scial networking is expanding rapidly worldwide. Srveys by ComScore (2009) pointed that UK...
Pages: 60 (15000 words) , Thesis , Marketing
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Event membership cshemes and whether thry promote customer loyalty
Because of this, it became important for the organization to develop a list of loyal supporters who can be counted on to patronize the events, products and services of the organization. (Hayes and Slater, 2001) According to Raymond (1992) came up with a practical system which...
Pages: 12 (3000 words) , Essay
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A literature review of brand loyalty from marketing aspect
Brand loyalty can be defined either conceptually (abstract descriptions) or operationally (measurement methods). Bsed on research journals and several literatures worldwide, Jcoby and Chestnut (1978), pesented the most elaborate conceptual definition of brand loyalty since it covers the most significant features of brand loyalty. “he...
Pages: 10 (2500 words) , Literature review , Marketing
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